Senior Style Advisor

About Varley Clothing

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York. 

We create year-round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function, and versatility. 

Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. As women’s lives evolve, so do we. 

Our international family-run team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another. 

Role Overview

The Style Advisor (SA) is a brand ambassador responsible for delivering exceptional customer experiences, building meaningful client relationships, and supporting the store’s commercial and operational objectives.

Style Advisors are responsible for delivering the Varley service ceremony in all interactions while maintaining smooth shop floor operations and meeting commercial targets. This role requires passion for fashion, strong customer service skills, and adaptability in a fast-paced, omnichannel retail environment.

Customer & Brand Experience

• Act as a brand ambassador for Varley, delivering personalised service and building trust and community with customers.

• Build strong relationships with new and existing customers to encourage loyalty and repeat business.

• Deliver the Varley service ceremony consistently, providing styling advice, creating outfits, and exceeding customer expectations.

• Support retail events, VIP appointments, and community initiatives that enhance the customer experience.

• Share insights from customer interactions to improve service delivery and customer engagement.

• Support high service standards reflected in customer feedback tools such as Survicate.

Service & Selling

• Drive sales and KPIs through effective selling and personalised customer interactions.

• Contribute to a culture of clienteling to support repeat business and customer engagement.

• Provide feedback to store leadership on opportunities to improve sales and operational performance.

• Maintain strong product knowledge, including seasonal collections and awareness of market trends.

Operations & Store Standards

• Follow all operational policies and procedures, escalating any non-compliance or risk to management.

• Maintain high standards of store presentation, organisation, and back-of-house areas in line with Varley brand guidelines.

• Support smooth and efficient daily store operations in a fast-paced retail environment.

• Work collaboratively with fellow Style Advisors, Senior Style Advisors, Store Operations and management to support operational excellence.

• Contribute to a positive and professional team environment through respectful, proactive, and supportive behaviours on the shop floor.

• Regularly check and review communications sent through Zipline to stay up to date on all updates and task completion.

Scope of Role & Decision Ownership

• Deliver exceptional, personalized customer experiences on the shop floor.

• Support commercial targets through effective selling, styling, and customer engagement.

• Provide insights from customer interactions to support continuous improvement initiatives.

• Maintain alignment with Senior Style Advisors and store leadership on operational and sales priorities.

Key Skills & Experience / The Ideal Candidate

• Customer-focused and passionate about delivering exceptional service and styling expertise.

• Strong team player with positivity, professionalism, and enthusiasm.

• High attention to detail and professional presentation.

• Passionate about fashion and knowledgeable about current market trends.

• Agile, adaptable, and able to work effectively in a fast-paced retail environment.

• Proactive and enthusiastic about learning, development, and continuous growth.

• Minimum 1 year of experience in a similar retail or service-led role.

• Flexible to work shifts including weekends, evenings, and public holidays.

• Comfortable using POS systems, CRM, and digital tools for clienteling.

Success Metrics

• Consistently deliver exceptional customer experiences and create meaningful relationships, reflected in customer feedback systems.

• Contribution to store sales, KPIs, and clienteling success.

• Smooth daily store operations aligned with Varley brand standards.

• Positive engagement with colleagues, collaborative working, and knowledge sharing.

Our People 

• We think of ourselves as an international family-run business that embodies our founders’ commitment to creating timeless collections for the modern woman. What started as a company of two has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community.

• Split across the UK and USA, our team is 85% female, making us proud to be a brand for women, by women.

• We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another. Everything else should take care of itself.

Our Values

We are the sum of many parts
We promote diversity, inclusivity, and teamwork. Our successes and failures are shared as a team.

We pursue quality in everything we do
Growth comes from continuous improvement across every aspect of our business.

We embrace possibility and push boundaries
We encourage innovative thinking and challenge ourselves to achieve extraordinary outcomes.

Data-driven decisions and purposeful actions
We prioritise thoughtful analysis and informed decision making.

Our brand is timeless and valuable
We protect and enhance the long-term value of our brand.

We never compromise our product
Our product is defined by quality, not price.

We respect and exceed customer expectations
Our goal is to turn customers into passionate advocates.