Founding Product Designer
Percepta
Founding Product Designer
Percepta
Cloud-based video analytics for shoplifting detection
Percepta’s mission is to transform critical institutions with applied AI. We care that industries that power the world (e.g. healthcare, manufacturing, energy) benefit from frontier technology.
To make that happen, we embed with industry-leading customers to drive AI transformation. We bring together:
Forward-deployed expertise in engineering, product, and research
Mosaic, our in-house toolkit for rapidly deploying agentic workflows
Strategic partnerships with Anthropic, McKinsey, AWS, companies within the General Catalyst portfolio, and more
Our team is a quickly growing group of Applied AI Engineers, Embedded Product Managers and Researchers motivated by diffusing the promise of AI into improvements we can feel in our day to day lives.
Percepta is a direct partnership with General Catalyst, a global transformation and investment company.
We're hiring our first product designer. You'll own how everything Percepta ships looks, feels and works, and you'll build our design function from the ground up.
We have built a lot, fast: enterprise deployments, internal tools, and Mosaic. Design is the next chapter. You'll unify these products into a single, intuitive experience and set the standard for everything we build next.
You'll start with our internal products, where you can move quickly and set the foundations. From there you'll embed in our highest-leverage customer deployments, designing AI products that real operators use every day. Then you'll carry what you learn back into Mosaic, so every future deployment starts from a better place.
This is a player-coach role. Early on you'll be a hands-on IC. As the team grows, you'll hire, set standards, and decide what design at Percepta looks like.
This is a high-ownership role. One week you might redesign a core Mosaic workflow; the next you might sit with a customer's operators to figure out why an AI tool isn't getting used.
Bring coherence to what we've built: Audit our internal tools, customer deployments and Mosaic, then define the visual language, patterns and components that make them feel like one product.
Design hands-on, and fast: Own flows, wireframes, high-fidelity UI and prototypes end to end. Ship in days, then iterate with real users.
Design AI that people trust: Figure out how agentic workflows should show their work, ask for input and hand off to humans, so operators actually adopt what we build.
Take problems from zero to one: Break ambiguous problems into clear product and design decisions, and help the team make the right tradeoffs.
Embed with customer teams: Work embedded with our product managers, engineers, and research scientists on customer deployments, from first discovery calls to launch.
Advance our core product: Turn what we learn in the field into reusable patterns and components in Mosaic.
Set the bar for AI-native design: Use AI tools in your own daily work, and shape how our team designs with them.
Build the design function: Over time, create our design system, standards and process, and hire the team.
Experience designing developer tools or technical platforms.
You've designed LLM-powered products: agents, copilots, human-in-the-loop review, or similar.
You can prototype in code, or you're comfortable shipping UI with AI coding tools.
Prior founding designer or early startup experience.
Domain interest in healthcare, supply chain, energy or finance.
As an organization, Percepta is committed to inclusion and belonging, and our people are our greatest investment! We’re working against an incredibly ambitious mission. It won’t be easy, but it will likely be the most fulfilling work of your career.
In addition to competitive compensation, equity, 401(k) matching, comprehensive health and family benefits, and lunch every day, we offer a culture built on autonomy and trust. We strongly believe that the boldest solutions come from teams who dream bigger together, and that means bringing in people from every kind of background, experience, and path. We are an office-first team that values the impact of in-person collaboration, but we focus on outcomes over outputs—believing that we are each responsible for solving the "whole problem" to make our customers win.
If you don't check every box on this description but you care deeply about the problems we're tackling, seeking the truth, and wanting to own outcomes alongside a team that has your back, then we want to hear from you! We know self-doubt keeps great people from applying, so please don't count yourself out before we've had the chance to meet you. Tackling the hardest problems takes a range of perspectives in the room, and we believe that's how we build something truly game-changing.
Our company values are more than just words on a page. They inform how our team shows up every day:
Dream bigger: We have the unique privilege of taking on the most ambitious problems and we should chase them with optimism, responsibility, and genuine belief that we can make it happen. We have to embrace the hard things when no one else will.
Heart in the game: What we're doing matters and we have to give a shit. Internally, that means fixing badness when you find it. Externally, it means honoring the trust our customers place in us with their most important problems. This isn’t a 9-5, nor is it a job we’re ever going to monitor your hours. We promise to put work in front of you that matters and in return, we ask you to promise to care.
Win for the customer: Everyone is an engineer and the job of an engineer is to deliver outcomes, not outputs. Everything we do—the products we build, the partnerships we launch, the strategy we set—exists to make our customers successful. Delivery is the strategy.
Make the call: Organizations are only as strong as the pace at which they make decisions. Everyone at Percepta should feel empowered to commit and shape the ambiguity in front of them. But "make the call" cuts both ways: make the decision and make the phone call. High-agency decision-making only works with high-bandwidth communication and we commit to never operate in silos.
Intensity with kindness: We believe in excellence in execution, candor in feedback, ruthlessness in prioritization, and survivalist urgency. We also believe you don't need to be an asshole to deliver on any of this. The trust built through shared kindness and vulnerability is what makes the intensity sustainable.
Percepta is proud to be an equal opportunity employer and we evaluate every qualified applicant on their merits and give equal consideration for employment regardless of race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, veteran or uniformed service status, age, or any other characteristic protected under applicable law. Percepta provides reasonable accommodations to qualified applicants and employees in accordance with federal and applicable state law.
Percepta Labs builds cloud-based video analytics for retail loss prevention. It ingests retailers’ existing security camera feeds and uses action recognition and pose estimation to identify behaviors that could indicate shoplifting in real time, then assigns a probability that a theft is happening. The system emphasizes ethical AI by anonymizing demographic features (race, gender, age) to avoid bias and protect privacy. The product is sold to retailers to help reduce shrinkage and improve margins, with early testing claiming higher accuracy than human loss-prevention staff. Percepta’s growth has been supported by a major investment from ADT Commercial, which acquired the company and appointed its co-founder as ADT’s first Director of Artificial Intelligence. The company’s goal is to provide scalable, privacy-conscious video analytics that help retailers prevent theft more efficiently and cost-effectively.
Explore more opportunities at Percepta