Analyst – Search Engine Marketing

About the Team

You will be part of the in-house Paid Search Team directly managing SEM (Search Engine Marketing) and Product Listing Ad account strategies and executing day to day tactics to increase revenue, site traffic, and conversion and maximize return on ad spend across one or more of Williams-Sonoma, Inc.'s (WSI) portfolio of Brands.

About the Role 

In the Analyst role, you will support the day-to-day management and optimization of WSI’s Paid Search and Shopping/PLA programs. You will deliver regular reporting, analysis, and insights to help measure and improve marketing performance; support budget pacing, revenue/spend forecast tracking, seasonal keyword builds, campaign audits, promotion execution, testing, and daily campaign monitoring. This role reports to the Manager of SEM/PLAs.

Responsibilities 

• Support the planning, execution, and ongoing management of campaigns across Google Ads and Microsoft Ads, including campaign setup, structure, budget pacing, bid/budget updates, and QA.
• Support Shopping campaign management across Google and Bing Product Listing Ads, including product feed optimization, promotion management, local inventory ads, and product-level performance analysis
• Monitor daily campaign performance with attention to ROI/ROAS, budget pacing, campaign health, and optimization opportunities across Paid Search and PLAs.
• Deliver weekly and ad hoc search performance reports to Marketing team and Brand partners.
• Participate in weekly meetings with Marketing partners to review SEM performance, and priorities.
• Support WSI’s digital testing plan, including ideation, setup, reporting, and interpretation of text and PLA tests.

Criteria

• You have a BS/BA or equivalent work experience
• 1-2+ years experience in digital marketing with a focus on paid search and Shopping/ PLA campaign management, or equivalent experience
• Confidence with analyzing large data sets and making recommendations/developing and executing strategies from analysis and test results
• High attention to detail, deadline-oriented, and strong organizational skills
• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
• Entrepreneurial spirit and ability to work in a fast-paced environment, and ability to work well with a team

• Strong MS Excel skills.
• Google Ads certifications and other SEM platforms certified a plus
• PLA and SEM bid management platform experience a plus
• ETL platform familiarity a plus (Snowflake, Domo, etc.)

• This role requires being onsite in the San Francisco, CA office Monday through Thursday

Our Culture & Values 

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. 

People First 

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

 

Benefits

• A generous discount on all WSI brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits

• Tax-free commuter benefits

• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University

• Cross-brand and cross-function career opportunities 

• Resources for self-development

• Advisor (Mentor) program

• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $72,000- $80,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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