Digital Marketing Intern - DTC

Job Description

As a DTC Intern at Jacobs Douwe Egberts Peet's you will join a team of passionate digital savvy marketers working in a matrix organization (local, global, agencies ...) on one of our most iconic brand: L'OR. You'll work on exciting innovations and communication plans and other big projects throughout your internships. You will have the opportunity to develop and execute impactful campaigns and broaden your knowledge in e-commerce, CRM, media and commercial strategies.

1. Media & Digital Campaigns

• Manage brand campaigns from briefing to launch, including content creation and publishing on social media.
• Develop communication assets for Direct-to-Consumer (DTC) channels.
• Monitor and implement promotional plans, analyzing their effectiveness.

2. Website & Content Management

• Monitor pages and follow up on features implementations
• Contribute to website improvement through regular analyses

3. Communication

• Develop and / or implement content on-site
• Be responsible for CRM alignments between brand, local and global
• Provide support in analyses, recommendations, and translations for webshop campaigns.
• Collaborate with the different agencies (communication & media) to deliver against plan.

4. Product Innovations & Commercial offer

•  Support the launch of new coffee products and machines.
• Oversee daily monitoring and optimization of the Belgian L'OR online boutique.
• Track stocks & launches on-time of the commercial offers (new products, new promotions, new bundles etc …)

5. Analytics

• Provide bi-weekly reports of the website performance (google analytics etc …)
• Provide a monthly analysis of the website performance
• Promotions & Media performances
• Ad Hoc analysis

Qualifications

• You are currently studying Marketing, Digital Marketing or a related field
• Internship is mandatory for your studies
• Passionate about marketing & e-commerce
• Strong communication skills and analytical mindset, with the ability to develop and apply these skills quickly.
• You take ownership of projects and meet deadlines.
• You demonstrate a high level of autonomy and can work in a diverse team collaborating cross-functionally.
• Interest in the world of coffee or tea is a plus.
• You are French or Dutch (native) speaking and fluent in English
• You’re available for at least 5-6 months starting in January 2027

Additional Information

What’s it like to work at JDE Peet’s?

We are united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to explore opportunities and spark new ideas that make a significant impact. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We believe that amazing things can happen over a cup of coffee or tea. A diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. Regardless of who you are, where you come from, or how you live your life, you can achieve your ambitions and contribute to our success. When you grow, we grow, and coffee & tea grows.

What’s next?

Interested? We’d love to hear from you! After we received your application we will do our utmost to give you quick feedback. The recruitment process includes an online assessment, followed by interviews.

Our DE&I Statement

At JDE Peet’s, we strive to create a better future by authentically serving, reflecting, and embracing everyone. We are committed to fostering a diverse, equitable, and inclusive organization where everyone feels comfortable being their true selves and can unleash their full potential. We do not tolerate discrimination based on race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we prioritize DE&I in our people processes. This approach helps us drive objectivity and eliminate potential biases, ensuring an inclusive workplace experience. Please do not hesitate to reach out if you require any reasonable adjustments during the recruitment process.

Find out more at:   https://careers.jacobsdouweegberts.com/

#unleashyourpossibility #acupofamazing #LI-Hybrid

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.