Native Advertising Campaign Analyst

Job Description

WHAT YOU’LL DO

Digital marketing is currently in a revolutionary stage and you’ll be fully immersed in learning the bleeding edge. This is direct response marketing, plain and simple. Success is all about ROI, scaling and generating the highest quality leads. We're willing to spend to test and learn, and we're looking for someone who can find trends and dive into data to optimize into the most profitable placements and creatives. We want someone who can recognize opportunities and put a solid plan in place to capitalize on them. You’ll own relationships with various publishing partners and

This is a great opportunity for someone to come in, work incredibly hard and be rewarded with rich learnings about digital marketing practice from a best-in-class team. You’ll have to hustle, but you’ll be fully-immersed in digital marketing in an entrepreneurial, fun team environment which rewards hard-work and results above all else.

ROLE & RESPONSIBILITIES

• Find and test new platforms to grow our digital footprint
• Manage day-to-day campaign metrics and optimizations across a variety of platforms and publishers
• Understand and implement tracking through URL parameters
• Analyze data for the full-funnel using web analytics platforms and come up with new test hypotheses
• Stay organized and keep everyone in the loop. You’ll work closely across teams and will need to be an excellent communicator and project manager.
• Dive into data to segment and de-average. Find trends and patterns in large datasets and theorize ways to exploit those trends. Create new headlines and landing page concepts to increase high-quality volume for the Native Channel. Understand our campaigns and what works. Theorize and test why something is working, then find ways to iterate, scale and optimize.
• Collaborate with other marketing teams to find ideas and winners from other channels
• Expand and nurture our partnerships through account management and placement optimization to maximize revenue while ensuring that the partnerships are generating high-quality and high-intent leads. You’ll be measured against aggressive revenue goals and need to find creative ways to hit your numbers.

Qualifications

Required Skills

• Bachelor’s degree
• 3+ years in paid digital marketing channels
• Experience with programmatic advertising
• Proven success buying ads on an auction-style platform (Adwords, Bing, Yahoo, Taboola, Outbrain, etc).
• Experience with Excel, ideally advanced formulas and vlookups
• Ability to thrive in a fast-paced, deadline driven environment while handling multiple projects and priorities simultaneously. Flexible and able to pivot quickly when priorities change.
• Can funnel constructive criticism into new ideas
• Curious and always trying to learn
• A passion for digital marketing and the desire to become an expert
• Consistent execution and strong attention to detail
• A visible pattern of impact and success in whatever you’ve chosen to do in the past
• Excellent interpersonal skills. Strong communication skills, written and oral.
• Stellar project management skills

Preferred Skills:

• Google Adwords certified
• Google Analytics certified
• Basic HTML, CSS
• Experience with SQL
• Experience and understanding of A/B split tests platforms 

If you want to make a real impact every day in an intense, small, fun team environment, send us your resume now!

Additional Information

Apply Here:

https://boards.greenhouse.io/lendingtree/jobs/757881