Full-Time
Engagement Optimisation Manager
International TV
Apple
10,001+ employees
Designs and sells hardware and software
No salary listed
London, UK
In Person
 Business & Strategy (1) |
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- At least 7 years of experience in streaming media, entertainment platforms, or digital subscription businesses, focused on growth analytics, engagement strategy, or product data science.
- Advanced proficiency in SQL and data visualization platforms such as Tableau and Looker, including independently querying large, complex datasets, building self-service dashboards, and extracting actionable insights.
- Technical understanding of content discovery mechanisms, algorithms, recommendation systems, and user engagement patterns, with experience optimizing funnel conversion, retention cohorts, and Customer Lifetime Value.
- A strong foundation in statistical analysis and experimental design, including A/B and multivariate testing, and the ability to define rigorous testing frameworks.
- Capability with analytics and data visualization platforms such as Tableau, Excel, and Numbers to identify patterns, develop KPIs, and create self-service dashboards.
- Success building business cases for product or feature enhancements and influencing Product, Content, and Platform teams without direct authority.
- Ability to use AI tools and pattern-recognition outputs to analyze large datasets, prioritize workloads, and build scalable performance-monitoring frameworks.
- Ability to communicate and present complex data clearly and concisely to executive leadership using Keynote.
- Analyze data across the TV App Platform, pre-roll, and post-play to understand how customers discover and engage with Apple TV titles.
- Review platform creative performance and partner with local teams to optimize title presentation for each geography.
- Evaluate the effectiveness of programming and collections, and assess how programming levers affect impressions and play rates.
- Use daily metrics to recommend ad hoc programming adjustments and ensure customers receive appropriate content at the appropriate time.
- Track high-level viewership data by benchmarking titles against comparable titles and goals.
- Monitor completion and progression rates, identify opportunities to build on successful performance, and flag concerns requiring strategic intervention.
- Identify and champion platform-personalization optimizations.
- Build data-backed business cases for TV App product improvements and work cross-functionally to deliver them to customers.
- Develop engagement strategies based on KPI benchmarks and share learnings with international stakeholders to support a cohesive global platform experience.
- Advanced proficiency in statistical programming languages such as Python and R for deep-dive behavioral analysis and predictive modeling.
- At least 5 years of experience operating in an international or regional capacity and navigating fragmented datasets across multiple geographies.
- Deep passion and knowledge of movies, television content, and the broader digital media spectrum.
Apple designs, manufactures, and sells hardware and software across iPhone, iPad, Mac, Apple Watch, and Apple TV, plus services like the App Store, Apple Music, iCloud, and Apple Pay. The products work together through an integrated ecosystem where devices run Apple’s own operating systems and sync data via iCloud, delivering a seamless user experience. It differentiates itself by controlling both hardware and software end-to-end, maintaining a unified design, and expanding services and spatial computing. Its goal is to provide a cohesive, high-quality experience across devices while growing services revenue and expanding its ecosystem.
Company Size
10,001+
Company Stage
IPO
Headquarters
Cupertino, California
Founded
1976
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Simplify's Take
What believers are saying
- Apple's Q3 2026 revenue rose 16% to $109.4 billion, led by iPhone growth.
- Services revenue hit $30.7 billion in Q3 2026, a June-quarter record.
- Apple released $17.1 billion from Irish escrow after the EU tax ruling.
What critics are saying
- Apple cut over 200 jobs on August 21, 2026, across Vision Pro, Siri, and engineering.
- Bloomberg says Vision Pro slips toward late 2028 while Meta's smart glasses pull ahead.
- Apple's September 2026 guidance of 9%-11% growth trails consensus, hit by supply constraints.
What makes Apple unique
- Apple's Q3 2026 installed base hit an all-time high across major products.
- Apple controls silicon, software, hardware, and retail, narrowing rivals' advantage windows.
- Apple's 2027 roadmap spans smart glasses, camera AirPods, and a foldable iPhone.
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Benefits
Health Insurance
Dental Insurance
401(k) Retirement Plan
401(k) Company Match
Tuition Reimbursement
Performance Bonus
Relocation Assistance
Employee Stock Purchase Plan
Growth & Insights and Company News
6 month growth
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↓ -5%Apple has disclosed its profits and tax payments across individual EU countries for the first time under new transparency rules. The tech giant reported $17.1 billion in income tax paid in Ireland for the financial year ending September 2025, reflecting funds released from an escrow account following a European Court of Justice ruling. In September 2024, Apple lost a legal battle with the European Commission over Irish tax advantages, resulting in a €13 billion ($15.2 billion) back taxes order plus interest. In Germany, Apple recorded pre-tax profit of around $209 million and paid $153.5 million in income tax. Its German operations generated $2.72 billion in revenue and employed 4,089 people. Under EU rules, multinational companies with global annual revenue exceeding €750 million must publicly disclose income tax information for individual countries.
Meta Platforms CEO Mark Zuckerberg published a letter on 10 August arguing that artificial intelligence should be spread broadly rather than controlled by a handful of companies or governments. Meta announced it will resume releasing open-source AI models and released the open-weight Muse Glimmer model, a 30-billion-parameter system designed to run on a single consumer GPU. Meanwhile, Apple has been testing memory chips from China's CXMT for use in iPhones and MacBooks, according to the Wall Street Journal. The move aims to ease memory supply constraints that have forced Apple to raise prices globally. CXMT is now valued at $520 billion. Meta's strategy could attract developers, though monetisation remains unclear. Apple faces political risks from any Chinese supplier arrangement.
Apple is cutting jobs in its digital assistant and Vision Pro headset divisions as it refocuses on new devices and artificial intelligence. The iPhone maker is reducing staff across teams working on Siri and Vision Pro immersive video and gaming functions. The restructuring marks a strategic shift for Apple as it redirects resources toward emerging technologies. The cuts affect multiple teams involved in developing experiences for the Vision Pro, Apple's mixed reality headset launched last year. The move comes as Apple intensifies efforts to compete in the artificial intelligence space whilst streamlining operations across its product portfolio.
Apple paid Ireland $17 billion in taxes last year, representing 40% of its $43 billion worldwide corporate income tax bill, according to the Financial Times. The figure includes €13 billion in back taxes ordered by the EU's top court in 2024, after ruling Ireland granted Apple unlawful aid resulting in an effective tax rate below 1%. A quarter of Apple's global pre-tax profits in the year to September 2025 were booked through Irish entities employing just 3% of its workforce. This equates to $6 million of pre-tax profit per employee in Ireland, compared with $51,000 per employee in Germany. The disclosure comes under new EU rules requiring large companies to report revenue, profit and tax by jurisdiction. Apple employs 5,575 people in Ireland and 4,089 in Germany, where it paid $153 million in taxes.
Apple has reportedly laid off approximately 60 employees working on virtual reality development, according to Apple Insider. The cuts affected workers across Apple's Vision Group and other VR-related positions, signalling a pullback from the Vision Pro headset. The $3,499 Vision Pro has struggled to gain mainstream traction since launching in February 2024. Its high price, heavy design, and limited developer support have remained significant adoption barriers. Sales estimates suggest Apple has sold only a fraction of units needed to establish it as a mainstream product. The layoffs indicate Apple may be shifting focus towards smart glasses and lighter-weight augmented reality devices. Meta Platforms has built an early lead in smart glasses through its Ray-Ban Meta lineup, selling millions of pairs. Apple shares declined 1.8% on Thursday.