Brand Manager - Marcom

Summary

Marcom LA is Apple’s Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Sports, Apple Music, App Store, Apple Pay, Apple Arcade, Apple News, Apple Books, Apple Podcasts, Apple Maps, iCloud, Creator Studio and more. Whether we’re launching the Apple Music Super Bowl Halftime Show, introducing Messi to MLS, sharing the next generation of games in the App Store, or celebrating the seamless joy of using Apple Pay, Marcom LA’s mission is to build brand love for Apple every day. We do that with inspiring creative, a culture-first mindset, and the belief our Services make our incredible Apple devices even better. The Brand team drives integrated global campaigns and product launches in partnership with Services Marketing and Product development. We are the voice and protectors of the Apple brand. We’re natural collaborators and connectors, bringing all teams together in pursuit of the best work.

Minimum Qualifications

10+ years of experience as a brand lead in marketing communications at an advertising, marketing, and/or in-house marketing communications team Experience leading fully integrated campaigns with global brands Proven background working on large-scale campaigns with a focus on social Experience overseeing projects with a global perspective

Preferred Qualifications

Ability to develop functional briefs, drive workflows, creative shares, and schedules across multiple teams Experience collaborating with both internal and external partners Excellent communication skills with the ability to get results throughout projects Understands how to cut through ambiguity to find the right path forward despite uncertainty or challenges Experience overseeing projects with a global perspective to ensure creative resonates in international markets - Asia and India experience preferred Extremely detail-oriented with extraordinary follow-through skills Knows how to approach problems flexibly and with a willingness to adapt in order to arrive at the best solution Experience being resourceful and proactive in finding solutions Knows how to see around corners to ensure awareness of challenges and opportunities ahead

Description

This role will lead and collaborate with cross-functional partners to develop and implement integrated marketing communications efforts for various services. This role will have a focus on Digital Media, including Social, Direct Marketing, Interactive, Retail, and Partner/Channel marketing.

Responsibilities

Serve as brand steward by driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications. Collaboration with Creative Directors, Designers, Writers, Producers, Strategists and Project Managers. Assess briefs, identify strategic creative opportunities, and protect the Apple Services brands. Identify creative solutions across multiple categories including product launch support, advertising/social campaigns, cultural moments, roadmap planning, and platform development. Partner closely with cross-functional leads to act as a key point of contact and integration for the Marcom LA team supporting Apple Services. Build trust, credibility and influence across multiple internal partners in a highly matrix’d organization.