Senior Marketing Director - DACH, Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking a commercially minded marketing leader to serve as Sr Director, Marketing for the DACH region. This role will lead the Germany, Austria, and Switzerland marketing agenda, owning end-to-end market planning, budget allocation, campaign strategy, partner marketing, and execution across a highly matrixed, two-sided network.

The role will translate global strategies into locally relevant market plans while ensuring DACH insights inform global priorities. The successful candidate will work closely with corporate, global, and North America leadership, as well as regional Sales, Product, Finance, Analytics, Partnerships, and Marketing teams.

This is not a traditional brand marketing role. It is a commercially focused leadership position accountable for driving measurable business growth, optimizing marketing investment, and strengthening the consumer and merchant flywheel across the PayPal ecosystem.

Job Description:

Essential Responsibilities:

• Develop and articulate a clear, compelling vision and strategy for the marketing function
• Provide key inputs as an industry leader and expert in marketing
• Inspire and lead the marketing team to achieve long-term success
• Align marketing strategies with PayPal-wide strategy and operations
• Drive innovation and continuous improvement in marketing practices
• Collaborate with executive leadership to ensure the marketing function supports overall business goals

Minimum Qualifications:

• 12+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Essential Responsibilities:

• Establish and execute the overall marketing strategy for the organization
• Influence executive-level decision-making on marketing initiatives
• Collaborate with executive leadership to align marketing strategies with business objectives
• Lead large-scale marketing projects and programs with significant impact
• Analyze market trends and competitive landscape to inform strategic decisions
• Provide strategic guidance and mentorship to marketing team leaders

As Sr Director, Integrated Marketing, you will be accountable for connecting marketing strategy and execution to commercial outcomes. You will: 

• • Lead the strategic development and execution of the DACH market plan.  
  • Own end-to-end planning across priorities, investments, campaigns, partners, and performance.  
  • Drive market share growth, customer acquisition, engagement, retention, and conversion.  
  • Apply a deep understanding of two-sided network businesses and consumer fintech to identify growth opportunities across consumers, merchants, partners, and platforms.  
  • Use flywheel economics to evaluate how marketing investments can create value across both sides of the network.  
  • Manage the DACH marketing portfolio, prioritizing initiatives and allocating resources toward the highest-value opportunities.  
  • Establish clear measurement frameworks and optimize marketing return on investment.  
  • Serve as a senior member of the German country leadership team.  
  • Build alignment across corporate, global, North America, and DACH stakeholders.  
  • Lead and develop the DACH Consumer Marketing team.  

Your Day-to-Day 

• • • Develop annual and quarterly integrated market plans aligned to business priorities and global strategy.  
    • Translate global strategies into relevant local execution, balancing enterprise consistency with DACH market needs.  
    • Manage budget allocation, forecasting, investment prioritization, and performance reviews.  
    • Lead integrated campaigns across the full customer funnel, from demand creation through acquisition, engagement, and conversion.  
    • Develop customer and partner marketing strategies that drive measurable commercial growth.  
    • Partner closely with Sales to develop co-marketing initiatives, support priority opportunities, and strengthen partner value propositions.  
    • Work with growth marketing teams to capture demand, improve conversion, and accelerate performance.  
    • Collaborate with Product, Finance, Analytics, Partnerships, Operations, Brand, and regional teams to deliver integrated execution.  
    • Navigate complex and ambiguous business issues, manage trade-offs, and drive clear decisions and action.  
    • Identify opportunities to improve the effectiveness and efficiency of marketing investment.  
    • Share DACH insights and best practices with global teams while applying relevant global learnings locally.  
    • Mentor, inspire, and develop the DACH Marketing team.  

What You Need to Succeed 

• • • Significant leadership experience in integrated, commercial, growth, consumer, fintech, payments, platform, marketplace, or similarly complex marketing environments.  
    • Deep understanding of two-sided network businesses and the consumer fintech landscape.  
    • Strong understanding of flywheel economics and the ability to apply it to marketing and business decisions.  
    • Highly analytical, with significant experience in MROI, performance measurement, and data-driven optimization.  
    • Strong financial acumen, including budget management, forecasting, resource allocation, and business-case development.  
    • Demonstrated experience managing a portfolio of markets, products, partners, or growth initiatives.  
    • Strong full-funnel marketing experience across online and offline channels.  
    • Experience developing and executing integrated campaigns tied to measurable business outcomes.  
    • Experience in partner marketing and working closely with Sales to drive commercial opportunities.  
    • Ability to operate effectively across global and local environments, translating enterprise strategy into market-relevant execution.  
    • Proven ability to work with senior corporate, global, North America, and regional leadership.  
    • Highly cross-functional, with the ability to bring together teams with different priorities and perspectives.  
    • Demonstrated ability to work through complex issues, manage ambiguity, and drive alignment and resolution.  
    • Excellent leadership, communication, influencing, and stakeholder-management skills.  
    • Results-driven, accountable, and motivated by measurable business impact.  

What Success Looks Like 

• • • Creating a focused, commercially grounded DACH market strategy.  
    • Improving marketing effectiveness, efficiency, and MROI.  
    • Driving measurable growth across both sides of the PayPal network.  
    • Allocating resources toward the highest-value portfolio opportunities.  
    • Strengthening collaboration across global, corporate, North America, and DACH teams.  
    • Increasing speed, clarity, and accountability across integrated marketing execution.  
    • Developing a high-performing team of commercially minded marketers.  
    • Turn customer, partner, and market insights into meaningful business results.

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].  

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.