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Mars

Global confectionery, food, and petcare company

Customer Activation Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBudapest, Pest, HungaryHybrid

About the Job

Requirements

  • At least 2 years of relevant experience in Trade, Customer, or Shopper Marketing or Sales in FMCG or at key retailers.
  • Upper-intermediate English and native or fluent Hungarian.
  • Experience with Microsoft Office programs.

Responsibilities

  • Deploy activation strategy and tailor activation plans with the cluster One Demand team and local customers in the Hungarian market.
  • Drive cluster EBAs and local TMAs activations, adapting activity development to local market specifics to improve customer centricity and actionability.
  • Cooperate closely with local Demand and Sales teams to ensure seamless execution across key processes.
  • Manage the execution quality of national activities (EBAs) at customer level.
  • Own localized Customer Activations (TMAs) and customer-tailored selling stories.
  • Manage customer-specific temporary displays and point-of-sale materials production, using cluster and local toolkits.
  • Collect and translate local customer needs into actionable requirements, including alignment with One Demand during annual planning.
  • Own Activity Booster Meetings as an alignment input for the S&OP+ process and represent the Customer Activation function in other S&OP+ cycle forums, including feeders.
  • Manage the local Consumer Promo budget.
  • Represent the Central Europe Customer Activation team in assigned cross-market projects and drive cluster-level initiatives from a local perspective, ensuring consistency, collaboration, and high execution standards across markets.

Desired Qualifications

  • Experience with SAP or Ariba.

About the Company

Mars

Global confectionery, food, and petcare company

Mars makes confectionery, food, and petcare products and also operates pet health services through networks like Banfield, VCA, BluePearl, and Royal Canin. Its products are marketed under familiar brands such as M&M’s, Snickers, Milky Way, Skittles, Dove, Orbit, Pedigree, Royal Canin, Whiskas, and Cocoavia, sold globally to consumers and pet owners. The company differs from competitors by combining a broad, diversified portfolio with a global, family-owned structure guided by the Mars Principles (Quality, Responsibility, Mutuality, Efficiency, Freedom), which drives its operations and partnerships. Mars aims to help communities prosper and to grow its business while improving social and environmental outcomes, using its scale to support responsible practices across the world.

Company size
10,001+
Company stage
Debt Financing
Total funding
$27B
Headquarters
McLean, VA
Founded
1911

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