Research Scientist / Engineer - Performance Optimization

Luma AI to launch fully Arabic interface for creative platform. Arabic will become the first non-English interface available on Luma Agents later this year. Sep 05, 2026 Luma AI will launch a fully native Arabic-language interface for Luma Agents later this year, making Arabic the first non-English interface available on the company's unified AI creative platform. Announced at LEAP 2026 in Riyadh, the update will localise the full user experience, including navigation, menus and workflow tools, rather than limiting Arabic support to prompts or generated content. The rollout is aimed at creative professionals in Saudi Arabia and the wider MENA region, where fully Arabic interfaces remain relatively uncommon across AI generation platforms. Luma AI said the localisation process was shaped by feedback from Saudi creative communities over the past year. The company is positioning the update as a way to let Arabic-speaking users move from initial ideas through to finished creative work without switching between languages. The Arabic interface builds on Luma AI's partnership with HUMAIN and its wider expansion in Saudi Arabia, where the company has established its regional headquarters in Riyadh.

Kochava unveils creative services workspaces on StationOne. StationOne connects marketing's critical operations into a single, open, collaborative platform designed for creative excellence and team-wide productivity. Kochava, the real-time data solutions company for omnichannel outcomes, has announced the expansion of StationOne by Kochava with new, purpose-built workspaces for marketers and creative professionals, powered by top AI partners Higgsfield, Luma, and Spaceback by Rembrand. The announcement signals a new era of creative workflow: one where campaign assets are not just rapidly produced and adapted, but strategically optimised for every segment, every screen, and across every channel - unlocking new value for creative teams and marketers alike. The New Creative Imperative: Speed, Fidelity, and Human Focus Modern campaigns demand unmatched speed, personalisation, and creative excellence - yet creative leads and teams are still too often burdened with busy work, manual resizing, and repetitive adaptation for dozens of formats and audiences. With StationOne's new workspaces, all that changes. By seamlessly integrating industry-defining creative tools from Higgsfield, Luma, and Spaceback by Rembrand, StationOne synthesises model-driven creative iteration directly into the workflows of activation and optimisation. "Our vision for StationOne is simple: unlock creative possibilities, eliminate repetitive barriers, and amplify what human teams do uniquely well," said Charles Manning, CEO at Kochava. "With these workspaces, AI doesn't replace creativity - it embeds it into accelerated ad operations workflows natively." Higgsfield: Unmatched Customisation, Effortless Asset Creation Higgsfield pushes creative boundaries further with AI-driven video and image generation built for marketers seeking distinctive, hyper-customised content. With direct integration into StationOne, creative leaders can harness Higgsfield to produce, test, and refine dynamic creative assets at scale, making true content personalisation not just viable, but effortless. "Higgsfield exists to turn every brand's vision into personalised creative at the speed and quality modern campaigns demand. Together with StationOne, we're giving creative teams a faster path from idea to finished work, with each asset built for the audience it needs to reach," said Taz Patel, Vice President of Platform Partnerships at Higgsfield. Luma: Fastest Path from Idea to Impact Luma is renowned among creative pioneers for delivering game-changing speed, model-level brand intelligence, and absolute creative control. Teams can explore ten creative directions before the morning standup and deliver fifty on-brand variants by end of day. By bringing creative generation and workflow orchestration closer together, Luma and StationOne enable teams to spend less time managing processes and more time focused on strategy, storytelling, and creative development. "Creative teams are under growing pressure to produce more content, adapt campaigns faster, and maintain brand consistency across channels. By bringing Luma's generative AI capabilities into StationOne, we're helping creatives move from concept to execution more efficiently while giving greater control over the final outcome," said Caroline Ingeborn, COO, Luma Spaceback by Rembrand: Social Creative Intelligence, Built for the AI Age Spaceback's AI-native Social Creative Intelligence platform helps marketers identify what resonates with audiences, uncover competitive opportunities, and turn those insights into high-performing creative. Through its integration with StationOne, brands can generate, activate, and measure multiple creative variants across programmatic and CTV, bringing the impact of social beyond walled gardens and from insight to activation in the same day. "Generative AI makes creativity limitless, but social shows marketers what's worth making," said David Wiener, Chief Product Officer at Rembrand. "StationOne and Spaceback turn those signals into creative that can be generated, activated, and measured across programmatic and CTV, helping marketers move from insight to outcomes faster." StationOne: The Creative Orchestration Layer Marketers Demand More than a toolkit, StationOne connects marketing's critical operations - creative, analytics, attribution, and more - into a single, open, collaborative platform designed for creative excellence and team-wide productivity. By unifying leading AI partners, StationOne offers: For Creative Leads: No more creative grunt work, endless resizing, or workflow silos. Reclaim your team's energy for strategy, concept, and inspiration - unlocking outcomes at the new intersection of human vision and intelligent automation. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More

Luma AI to launch fully Arabic interface for creative platform. Sep 05, 2026 Arabic will become the first non-English interface available on Luma Agents later this year. Sep 05, 2026 Luma AI will launch a fully native Arabic-language interface for Luma Agents later this year, making Arabic the first non-English interface available on the company's unified AI creative platform. Announced at LEAP 2026 in Riyadh, the update will localise the full user experience, including navigation, menus and workflow tools, rather than limiting Arabic support to prompts or generated content. The rollout is aimed at creative professionals in Saudi Arabia and the wider MENA region, where fully Arabic interfaces remain relatively uncommon across AI generation platforms. Luma AI said the localisation process was shaped by feedback from Saudi creative communities over the past year. The company is positioning the update as a way to let Arabic-speaking users move from initial ideas through to finished creative work without switching between languages. The Arabic interface builds on Luma AI's partnership with HUMAIN and its wider expansion in Saudi Arabia, where the company has established its regional headquarters in Riyadh.