Principal Visual Designer
DoorDash
Principal Visual Designer
DoorDash
Runs apps for local food and grocery delivery
At DoorDash, design means making experiences for the people who order, the people who prepare, and the people who deliver. As a Designer at DoorDash, you want to build things that matter to real people. You're at your best when you can move from idea to shipped product quickly, bringing experiences to life that reach and influence users at massive scale. You'll care about whether the product you make solved a real problem for real people, or changed how someone experiences their day.
You'll work shoulder-to-shoulder with Engineering and Product Management, dig into the data, and use LLM-powered tools alongside traditional design tools. If the LLM powered tools don’t exist yet, you build them.
Restaurants are the heart of every neighborhood, yet most run on a patchwork of disconnected tools. We’re building DashOS, the operating system for the restaurant of the future. It’s one platform that connects delivery, in-store dining, reservations, and loyalty, across software, kiosk and POS hardware, and agentic experiences that take work off operators’ plates.
As Principal Visual Designer, you’ll set the look, feel, and identity of DoorDash’s merchant products. You’ll own the visual direction for DashOS and give merchants a recognizable identity across every surface, including hardware, where no design conventions exist yet. These products already work. Your job is to make merchants love using them.
Visual craft is the center of this role, and you’ll ship it yourself. You’ll prototype and use AI tools like Cursor and Claude to generate and refine UI, so your ideas reach production with full fidelity. You’ll also define the visual foundation of the design system (tokens, components, guidance, and examples) so designers, engineers, and AI tools all produce on-brand, high-quality UI. Engineering partners build and maintain the tooling, and you set the rules and the quality bar.
You’ll report to the Senior Director, Product Design for Merchant. This role is hybrid, with 1–2 days a week in a Design Hub.
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Metaview.
How it works: Metaview assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Metaview or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.
Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy https://help.doordash.com/en-us/legal/article/ax-privacy-notice and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Metaview is publicly available for review at https://trust.warden-ai.com/metaview/application-review.
The national base pay range for this position within the United States, including Illinois and Colorado. 208800 - 307000 USD
DoorDash runs apps that let people order restaurant meals, groceries, and other goods from local businesses, which independent couriers called Dashers bring to their doors. In 2019 it overtook Grubhub to become the largest food delivery service in the United States, and it later expanded abroad by buying Finland's Wolt and Britain's Deliveroo. Merchants pay DoorDash a fee on each order and can buy ads in its apps, while customers pay delivery and service fees or join DashPass, a subscription that cuts those fees. Businesses can also hire Dashers through its Drive service to carry orders placed on their own websites. Four Stanford students founded DoorDash in 2013, and it is based in San Francisco, California.
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