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Acxiom

Data management and marketing services provider

Leader of Ecosystem Partnerships - Ecosystem Growth, Business Development

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeRemote in USANo salary listed

About the Job

Requirements

  • At least 15 years of experience in partnerships, alliances, or business development at an enterprise data, marketing technology, or cloud infrastructure company.
  • Direct experience co-selling with or through hyperscaler or platform ecosystems such as Adobe, Snowflake, AWS, Google Cloud, or Salesforce.
  • A track record of building go-to-market playbooks and driving measurable partner-sourced pipeline along with direct and indirect revenue.
  • A strong grasp of identity resolution, first-party data infrastructure, and customer data platform concepts.
  • Executive presence and comfort running joint business planning with partner vice presidents and building internal alignment across sales, marketing, and product.

Responsibilities

  • Own the go-to-market strategy and execution across key ecosystem partners, defining and deploying revenue growth structures for Acxiom products and downstream services.
  • Lead and develop a team of ecosystem growth partner managers responsible for joint go-to-market execution with strategic ecosystem partners.
  • Build and execute structured go-to-market plans with 90-day stretch objectives and success metrics for partner-sourced and partner-influenced revenue.
  • Lead partner enablement by training partner sellers and solution engineers on Acxiom's identity resolution, cross-channel orchestration, and measurement capabilities.
  • Develop and refine competitive positioning for Acxiom's identity and data backbone in the context of agentic marketing and enterprise data infrastructure.
  • Build joint pipeline with partner sales and alliance teams, and track and report on co-sell revenue, pipeline health, and partner-sourced bookings.
  • Represent Acxiom at partner quarterly business reviews, planning cycles, and executive relationship-building activities.
  • Identify opportunities for new ecosystem partnerships that extend Acxiom's reach into adjacent platforms and marketplaces.
  • Design governance frameworks, milestone structures, and accountability models for external partners.
  • Build and nurture strategic relationships with Omnicom and ecosystem partner stakeholders, influencing positioning and partnership success.
  • Identify partner client needs and shape differentiated solutions using Acxiom capabilities and ecosystem partner technologies.
  • Support pursuit strategies, opportunity qualification, and deal progression by engaging senior stakeholders across clients and partners.
  • Promote joint value propositions through thought leadership, partner planning activities, and participation in key industry initiatives.
  • Focus ecosystem growth efforts on Databricks, Snowflake, Adobe, and Salesforce.

Desired Qualifications

  • Experience in financial services or another regulated vertical is a plus.

About the Company

Acxiom

Data management and marketing services provider

Acxiom collects, analyzes, and sells consumer and business information to support targeted advertising and marketing services. Its offerings center on data management and audience targeting, including data onboarding through its LiveRamp unit, which connects online data with offline identities. After selling its core Marketing Solutions division to IPG in 2018, Acxiom now operates as a standalone division within IPG and focuses on data-driven marketing, identity resolution, and data services for advertisers. Unlike many competitors, Acxiom combines long-standing data assets with modern identity-driven activation through LiveRamp, enabling marketers to reach and measure audiences across channels. The company’s goal is to help advertisers plan, reach, and evaluate campaigns by using accurate, connected customer data across digital and offline environments.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Conway, AR
Founded
1969

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