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TRM Labs

Blockchain analytics for financial crime

Content Marketing Lead

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeRemote in USARemote

About the Job

Requirements

  • At least 5 years of B2B content marketing experience and a portfolio of flagship, point-of-view work.
  • A background in cybersecurity, threat intelligence, fintech, or public-sector-facing work is a strong plus.
  • Strong editorial judgment and experience setting standards that other teams adopt.
  • Use AI across research, drafting, repurposing, and optimization, and maintain curiosity about new tooling.
  • Plan how content will reach audiences before publication.
  • Experience working with SEO/GEO specialists and owning the performance of produced content.
  • Strong writing ability to distill nuanced, technical topics for different audiences.

Responsibilities

  • Create flagship content with Insights, Policy, leadership, and other subject matter expert teams to establish TRM as an authority on key customer issues.
  • Own distribution for produced content; run owned channels and partner with Demand Generation, Communications, and other teams to use channels including paid promotion, earned media, and executive voice. Oversee corporate social channels for now.
  • Own TRM's voice and tone by building the style guide, templates, and AI workflows that enable regional and demand marketers to create on-brand content, and provide the final edit on high-visibility work.
  • Own TRM's blog/Resources hub and, with technical and agency partners, the SEO/GEO content strategy; produce content that improves search and AI-citation metrics on priority topics.
  • When Design is backed up before a launch and a competitor is about to announce a comparable solution, break a white paper into blog posts and publish independently to seize the opportunity.
  • Build scalable templates and standards so quality content ships faster without adding headcount.
  • Use AI to shorten drafting and production cycles.
  • Move content from idea to press-ready without unnecessary handoffs.

Desired Qualifications

  • A background in cybersecurity, threat intelligence, fintech, or public-sector-facing work is a strong plus.

About the Company

TRM Labs

Blockchain analytics for financial crime

TRM Labs provides blockchain intelligence tools for financial institutions, crypto businesses, and government agencies to detect and investigate crypto-related financial crime and fraud. It analyzes blockchain activity using data engineering, data science, and threat intelligence to surface risk signals, enable investigations, and support compliance workflows. Its products combine on-chain and off-chain data, risk scoring, and case management through subscription services and customized solutions. Compared to others, TRM Labs serves a diverse client base (banks, exchanges, regulators) and emphasizes end-to-end investigative capabilities and tailored risk insights rather than generic analytics. The company’s goal is to improve the security and integrity of the global financial system by reducing illicit activity in the crypto space.

Company size
201-500
Company stage
Series C
Total funding
$220M
Headquarters
San Francisco, CA
Founded
2018

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