Email Marketing Coordinator

About US:

EFESO Management Consultants is a global leader in operations strategy and performance improvement. We work closely with clients across a broad range of industries to deliver real results tailored to their unique needs. Our end-to-end services integrate industrial AI, digital solutions, sustainability, people development, transactions and turnaround, R&D and product profitability, cost and value engineering, manufacturing, procurement and supply chain. We drive transformation through 1,500 projects annually in over 75 countries. Powered by deep industry knowledge and a commitment to lasting impact, EFESO works closely with global brands, mid-sized companies, and private equity to build resilience and future ready operations. 

EFESO Americas operates across the United States, Canada, Mexico, and Brazil, translating EFESO’s global expertise into locally executed, results-driven solutions. With teams on the ground throughout the Americas and direct access to EFESO’s worldwide capabilities, EFESO Americas delivers practical, execution-focused support tailored to regional market dynamics and client needs—helping organizations achieve measurable, sustainable results from strategy through implementation. www.efeso.com/americas. 

The Role

The Email Marketing Coordinator will support EFESO Americas’ marketing team in planning, building, deploying, and reporting on email marketing campaigns. This role requires strong hands-on experience with Zoho Campaigns and Zoho CRM, with particular emphasis on audience segmentation, campaign execution, marketing automations, and lead-generation activities.

The successful candidate will be organized, detail-oriented, comfortable working independently, and able to turn existing thought leadership, client results, events, and service offerings into clear, effective email campaigns.

Work Environment

• Type of role: Part-time, up to 20 hours per week.
• Schedule: Flexible schedule; work hours can be arranged around agreed-upon campaign deadlines and team needs.
• Location: Remote within the United States, with preference for candidates able to work during Central Time business hours.
• Travel: Minimal to none.
• Relocation: Not offered.
• Applicants must be legally authorized to work in the United States. EFESO does not provide current or future employment-based visa sponsorship for this role.

Responsibilities

• Build, schedule, test, and deploy email marketing campaigns in Zoho Campaigns.
• Create and manage email automations, nurture journeys, and lead-generation workflows.
• Work with the marketing team to develop email communications supporting thought leadership, webinars, events, client results, and service offerings.
• Build and validate campaign audiences in Zoho CRM, including segmentation, list management, exclusions, and data-quality checks.
• Support the tracking and routing of leads generated through campaigns and other marketing activities.
• Monitor campaign performance, including delivery, open, click, conversion, and unsubscribe metrics, and provide regular reporting and recommendations.
• Help troubleshoot campaign setup, automation, audience, and reporting issues within Zoho.
• Maintain an organized campaign calendar and ensure campaigns are launched accurately and on schedule.
• Apply email marketing best practices related to deliverability, audience engagement, subject lines, content structure, and compliance.