Director of Sales and Marketing - Franchise

HOW YOU’LL SHAPE THE EXPERIENCE & FUTURE

• Align Sales, Marketing, and Revenue Management to support the resort’s overall commercial strategy and revenue goals.
• Elevate the existing sales team by providing the structure, mentorship, and support needed to succeed and aggressively grow Group Sales.
• Develop and execute comprehensive sales strategies to achieve revenue targets for room sales, group bookings, and other hotel services.
• Apply strategic thinking and experience from large resorts with 20,000+ square feet of meeting space to effectively navigate the complexities of the resort.
• Apply strong Revenue Management acumen to train and develop the sales team on group stay patterns, ROGR, group ceilings, and the impact of transient demand on overall strategy.
• Partner with and leverage the HM Alpha marketing team to develop campaigns and promotions that support the resort’s overarching sales goals.
• Lead, motivate, train, and mentor the sales and marketing team, set clear goals, monitor performance, and foster a culture of high performance.
• Manage key client relationships, including corporate, group, and leisure accounts.
• Identify new business opportunities, partnerships, and markets.
• Negotiate and close business with high-profile clients and agencies.
• Develop and implement the hotel’s marketing plan in alignment with overall business objectives.
• Oversee all marketing initiatives, including digital marketing, print advertising, promotions, and public relations efforts.
• Manage the hotel’s online presence, including the website, social media, and online travel agencies (OTAs).
• Analyze market trends and competitor activity and adjust marketing strategies accordingly.
• Ensure branding and messaging are consistent across all channels and platforms.
• Prepare and manage the sales and marketing budget.
• Analyze sales data, track progress toward revenue goals, and provide regular reports to senior management.
• Forecast future business levels and adjust sales strategies as needed.
• Conduct regular performance reviews, establish developmental goals, and provide guidance and support for career growth.
• Ensure the team maintains a strong understanding of the hotel’s offerings and competitive landscape.
• Collaborate closely with hotel departments, including Operations, Revenue Management, and Catering, to align sales efforts with overall business needs.
• Attend industry events, trade shows, and networking functions to represent the hotel and expand its market presence.
• Perform other duties as assigned.

ACADEMIC BACKGROUND

• Bachelor’s degree in Business, Hospitality Management, Marketing, or a related field, or equivalent combination of education and relevant professional experience; 5–7 years of progressive sales and marketing experience in the hospitality industry, including demonstrated leadership and revenue generation.

KNOWLEDGE & EXPERIENCE

• Strong understanding of the hotel industry, sales techniques, and marketing trends.
• Excellent communication, negotiation, and presentation skills.
• Proficient in using marketing tools, CRM systems, and analytics platforms.

Benefits

• Medical, dental, and vision (HSA available)
• Company-paid disability & life insurance
• Employee Assistance Program
• Supplemental benefits
• 401(k) with match
• Employee discounts
• Paid vacation & sick time