Associate Manager, Energy Marketing - Sportstyle

Job Description

POSITION TITLE:  Associate Manager, Energy Marketing - Sportstyle

REPORTS TO: Sportstyle Marketing Manager

BUSINESS AREA: Salomon US, Marketing, Salomon

LOCATION:  NYC              

OVERVIEW

The Associate Manager, Energy Marketing, supports the development and execution of Sportstyle marketing initiatives that drive brand energy, consumer demand, and cultural relevance across the North American market.

The Associate Manager serves as a key connection point to communities in our epicenter markets, developing a deep understanding of the local cultural landscape and influential voices, creators, and community leaders who can authentically drive brand relevance and consumer demand. This role focuses on influencer marketing, content creation, product review generation, social media, and emerging digital platforms. The Associate Manager, Energy Marketing partners closely with Digital, PR, Content, Brand, Retail, Field, Trade and agency teams to amplify the Salomon brand. This role elevates the Sportstyle category and builds credibility with new and existing audiences.

SCOPE OF WORK: All footwear, apparel and gear for Sportstyle.

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

• Support the development and execution of the North America Sportstyle Marketing strategy
• Build and manage relationships, as directed, with all short-term brand ambassadors as well as content creators. 
• Partner closely with agency to execute influencer marketing strategy including vetting creators and approving concepts for content. Brief content to Paid Media team and approve all Sportstyle advertisements across Meta, TikTok, YouTube, Google, etc. 
• Project manage all community and energy projects for Sportstyle - including writing workback schedules, scheduling meetings with partners, and collaboration with the Global team to meet sample feedback timelines.
• Partner closely with cross-functional teams to drive programs in alignment with seasonal launches and our brand calendar.
• Support the execution and localization of consumer-facing campaigns, activations, product launches, and cultural moments as planned by the Sportstyle Marketing Manager.
• Manage agency and external partner relationships, including briefing, project management, deliverable execution, and performance reporting as requested.
• Support marketing budgets, timelines, reporting, and post-campaign analysis to measure effectiveness and demonstrate business impact.
• Partner closely with agency for all product seeding to media partners, content creators, and partners within the region.
• Expected job-related travel, 20-30%

REQUIRED EDUCATION & EXPERIENCE

• 2-3 years experience in influencer or brand marketing, social media, digital or PR agencies.
• Experience in contract negotiations for influencer or ambassador team management.
• B.S. or B.A. in Business, Marketing or related field, or equivalent combination of education and related experience

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES

The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Planning, organizing and preparation
• Ability to work within brand guidelines
• Marketing performance analytics
• Deep familiarity with relevant social media platforms
• Data-informed decision making
• Strong Presentation skills
• Public Speaking
• Cross-functional group collaboration
• Strong self-awareness and ability to work with a diverse group of stakeholders
• Excellent communication skills
• Self-motivated with the ability to manage multiple projects at once
• Budget management
• Passionate about their sport practice

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear.  The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 50 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a state issued Drivers License and a clean record.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

Additional Information

Compensation: 85000 to 95000 (USD) (YEARLY)