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WISEcode(R) sets out to transform the food industry, ushering in the era of FoodTruth(TM). PR Newswire At The Summer Fancy Food Show, WISEcode Makes Its Case That AI And A New Foundation Of Food Data Are Shifting The Basis Of Competition, From Marketing Budgets To Food Quality, And Invites The Industry To Join A "Race To The Top" NEW YORK, June 28, 2026 /PRNewswire/ - WISEcode, the first Foodtech AI company, today brought its FoodTruth(TM) platform to the 2026 Summer Fancy Food Show, June 28-30 at the Javits Center in New York City, with a message for the specialty-food industry: the rules of the business are about to be rewritten. WISEcode's thesis is that the food industry stands at a generational inflection point. For decades brands competed on perception, marketing, packaging and shelf placement, because consumers could not see what was actually in their food. Artificial Intelligence, paired with food data, deeply removes that barrier. When every shopper can know what is in a product and what it does to their body, competition shifts from perception to performance, and the advantage moves to the companies with the best products rather than the biggest budgets. "AI is one of those rare technologies that doesn't just improve an industry, it rewrites the rules," said Founder and CEO Peter Castleman in the company's main-stage keynote. "The automobile, the microprocessor, the smartphone, they all arrived quietly, the establishment dismissed them, and then one morning the ground had already moved. That's where the food industry is today. For decades the industry competed on perception. The next generation will compete on performance. That creates something we have never truly had before: a race to the top." For consumers, WISEcode is starting with the question shoppers ask most and no one has answered: is my food ultra-processed? Its free UPF Detector(TM) lets anyone scan a barcode for a simple yes-or-no in seconds, then go as deep as the science allows. It's a free ingredient-based app, covering more than a million foods, and runs on iPhone and Android. Coming next is WISEcoach(TM), a personalized nutrition coach that evaluates every food against an individual's own goals rather than a one-size-fits-all standard, a shift the company describes as food finally adapting to the consumer instead of the other way around. At the WISEcode Fancy Bodega at the show's main entrance, attendees can test the platform and take home the WISEcode stuffed owl and hats. For brands, WISEcode's tools are designed to turn food transparency into competitive assets. WISEcode's Non-UPF Shield(TM) is a verification program available to brands through the company's verification portal. Non-UPF Verified(TM) program gives food brands a science-backed certification that proves their products meet the standard for non-ultra-processed food, helping verified brands get discovered by shoppers and retailers actively searching for cleaner food.

WISEcode aims to disrupt the food industry today. Cracking open the food industry with New tools. Stroll into any grocery store and you're bombarded with more claims than you can shake a soup ladle at. But here comes WISEcode, striding into the 2026 Summer Fancy Food Show in New York with a bold proposition: rip apart the food game as Investors Hangout, LLC know it. It's about dropping the curtain on the brands hiding behind flashy ads and bringing real food quality to the front line. AI as the game-changer: from gimmicks to genuine. WISEcode's brainchild, FoodTruth(TM), signals a seismic shift. Instead of strutting around with overhyped labels, brands will duke it out over the hard truths of what's inside their boxes and bags. According to CEO Peter Castleman, AI isn't just tweaking the status quo; it's rewriting the whole darn book. The food industry, he claims, is set to move from a beauty contest to a battleground where real, quality products come first. Remember how the smartphone changed the way Investors Hangout, LLC did everything? Get ready for AI to launch the same upheaval here. It's like taking a shot across the bow of those big marketing budgets, slinging the power shift right into the hands of quality-focused producers. "The food industry feeds this country and the world, and the products on this show floor are spectacular," Castleman said. "The problem isn't the food. It's that we know more about our Uber driver than about what we feed our children." Tools that tell the whole truth. WISEcode isn't just showboating either - they've rolled out a buffet of tools for the curious consumer. Feel like knowing if your spag bol is chock full of ultra-processed junk? The UPF Detector(TM) has you covered, scanning barcodes with the ease of a Sunday morning. And coming soon, their WISEcoach(TM) plans to give Investors Hangout, LLC all a personal nutritionist - no more BS blanket diets, just tailor-made health choices. But hey, they're not just throwing consumers a bone. Brands get the chance to snag their Non-UPF Shield(TM), a badge of honor screaming "we're not jamming ultra-processed garbage down your throat." It's food transparency turned into an asset, and it's set to steer consumers clear of the dreaded aisle of doom. Bridging the knowledge gap. For WISEcode, the challenge isn't just shining a light on terrible food practices - it's about slapping a spotlight on the process. The current state of affairs has Investors Hangout, LLC fumbling in the dark, unsure of what's in its meals or what they do to Investors Hangout, LLC. Companies that embrace the clarity WISEcode pushes for might just become the Coca-Colas of clean eating, pioneers in a yet untapped frontier. Joining the race while the clock ticks. Castleman's pitch isn't just sweet words and pie-in-the-sky dreams. WISEcode's mission shoots for the moon, aiming to embed FoodTruth so deep into its buying habits that Investors Hangout, LLC expect transparency as the norm. Imagine strolling down the grocery aisle knowing your picks are backed by science, not marketing budgets. It's a mission more akin to public service than profit chasing. They extend an open invitation, asking allies to step up on this journey - this isn't about selling more food, they argue, it's about making better food and doing right by the future generations. Who knew buying groceries could be an act of revolution? Time will tell: A call to consumers and brands. While WISEcode talks a good game, the reality could shake out in countless ways. It's always been hard to cut through the noise, but maybe, just maybe, they're onto something here. If they can pull off this promise, deliver on solid food data, and truly empower consumers like they claim, well, then Investors Hangout, LLC'll have something to chew on - or should I say, celebrate. One thing's certain, in this changing landscape, sitting on the fence might just get you left behind. WISEcode lays out the tools, but time will tell if consumers bite.