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Big Potato

Independent publisher of party games

Game Designer

Full-TimeUpdated on 10/17/2026
No salary listed
Entry
London, UK
Hybrid
Product & Experience Design

About the job

Requirements
  • Experience developing original ideas into products, projects, formats, writing, or experiences.
  • Experience turning rough ideas into something people can try, use, or respond to.
  • Habit of testing work, listening to feedback, and making changes based on it.
  • Strong sense of what makes something fun and why.
  • Ability to pitch ideas and accept that some may fail.
  • Ability to organize people, deadlines, logistics, and follow-ups.
  • Curiosity about culture, trends, and how people play.
  • Clear writing and ability to explain ideas simply and summarize learnings.
  • Habit of making things inclusive of people of different genders, races, sexual orientations, and backgrounds.
  • Love of playing games of any kind.
  • Experience working to a brief, audience, or budget.
Responsibilities
  • Create new games by developing ideas that fit briefs, players, and price points.
  • Turn ideas into rough playable versions, test them with the team and external players, and iterate based on feedback.
  • Monitor games, play, and wider culture and use observations to generate ideas.
  • Pitch and explain ideas, including the story behind them.
  • Name new products, help create short how-to-play videos, and play through samples before they go on sale.
  • Design games that people from all backgrounds can enjoy and find ways to reduce the carbon footprint of products.

About the company

Big Potato Games publishes and licenses fast-to-learn party, family, trivia, and puzzle games for a global audience. Its products are physical board and card games that aim for quick setup, short play sessions, and social interaction, such as The Chameleon and Herd Mentality. The company combines its own IP development with external licenses and brand collaborations to bring a diverse catalog to retailers, online stores, and direct sales in more than 40 countries. Its goal is to grow through ongoing product development, licensing, and international expansion while maintaining strong social and environmental standards and a distinctive indie-brand identity.

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$21.4M

Headquarters

Leicester, United Kingdom

Founded

2014

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Simplify's Take

What believers are saying

  • Mobeus's £16.2 million stake closed in 2025, financing international growth and digital products.
  • Big Potato's 2026 app added extra cards, sound rounds, and daily brain teasers.
  • Target's 2026 assortment and 44-country distribution expand shelf access and repeat discovery.

What critics are saying

  • Big Potato designs in London but manufactures in China, exposing 2026 tariff shocks.
  • The 2026 digital push needs Unity talent; weak execution stalls a costly new channel.
  • US revenue concentration leaves Big Potato vulnerable if Target retrenches or tariffs return in 2027.

What makes Big Potato unique

  • Big Potato's 2026 big-screen digital library turns tabletop hits into sticky TV experiences.
  • The 2025 Mobeus deal funded R&D, preserving founder-led independence and product velocity.
  • Target stocked Big Potato in 2026, proving mass-retail pull beyond hobby channels.

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Benefits

  • Health Insurance
  • Mental Health Support
  • Gym Membership
  • Commuter Benefits
  • Company Social Events
  • Employee Benefits Trust

Growth & Insights and Company News

Headcount

6 month growth

17%

1 year growth

16%

2 year growth

16%
Osborne Clarke
Sep 8th, 2025
Osborne Clarke advises Big Potato Games on £16.2m investment from Mobeus

Mobeus has partnered with Big Potato to help unlock an exciting stage of growth for the London-based board games company.

Toy World
Aug 18th, 2025
Big Potato secures £16.2m investment

Big Potato secured £16 million investment from Mobeus, valuing the company at £50 million. Two-thirds of its revenue comes from exports, mainly to the US. The deal faced delays due to Trump's tariffs but was completed after a tariff truce. Employees will receive payouts through an ownership trust. Founded in 2014, Big Potato designs games in London and manufactures in China, India, and Vietnam.

Brands Untapped
Jan 28th, 2023
Big Potato teams with Aardman for Obey the Clay party game

Big Potato has partnered with Aardman for a new party game, Obey the Clay.

Chicago Tribune
Dec 30th, 2022
Leaning Tower of Niles featured in board game 'Zillionaires.'

Big Potato Games has introduced Zillionaires: Road Trip USA, a board game in which two to five players compete and bid the fictional “zillions” of dollars to buy up a collection of the game’s 49 properties in a row to win.

PR Newswire
Aug 4th, 2022
Big Potato partners with United States Postal Service

Big Potato Games, an indie British game maker, has collaborated with the United States Postal Service® to introduce USPS: The Great American Mail Race.