Senior Analyst Business & Commercial Strategy - PEM
About the job
- One to two years of experience in management consulting, commercial strategy, business strategy, business insights, or a similar strategic role.
- Experience working in a regional, multi-country, or international business environment is required for the role's regional scope.
- Strong strategic thinking and the ability to analyze markets, commercial performance, and complex business issues and translate findings into clear conclusions and recommendations.
- Demonstrated project management experience across cross-functional and multi-market strategic initiatives.
- Excellent written and verbal communication skills, with the ability to prepare clear, compelling presentations and executive-level materials.
- Advanced PowerPoint and Excel capabilities, with experience building executive presentations and conducting detailed business analysis.
- Confident use of AI-enabled tools to support analysis, research, presentation development, project management, and productivity.
- Demonstrated ability to use AI tools responsibly, including validating outputs, exercising sound judgment, and protecting confidential and sensitive information.
- Curiosity and a proactive approach to identifying practical applications of AI and automation that improve business processes and ways of working.
- Strong analytical skills and the ability to identify insights, implications, risks, and opportunities from quantitative and qualitative information.
- Confidence working and communicating with stakeholders at different organizational levels, including senior leadership.
- Ability to work independently across multiple priorities and adapt to changing business needs and leadership requests.
- Ability to operate in ambiguity and bring structure to complex or evolving business questions.
- Demonstrated discretion when managing confidential or sensitive information, discussions, and meetings.
- Degree-level education or an equivalent qualification in a relevant discipline such as Business, Finance, Management, Economics, or a related field.
- Partner with PEM regional, country, and functional leadership to develop and execute strategic initiatives across the PEM region.
- Provide data-driven analysis, stakeholder engagement, and implementation support for recommendations that advance PEM priorities.
- Lead the planning, coordination, and governance of PEM strategic projects, ensuring timely delivery, effective tracking, and successful execution.
- Translate the PEM regional strategy into clear priorities, actions, and deliverables across countries and functions.
- Monitor progress against agreed milestones, identify risks and dependencies, and support timely resolution of issues.
- Develop executive-level presentations, business cases, briefing materials, and executive summaries for the VP and Head of PEM Europe and the PEM Leadership Team.
- Translate complex commercial, strategic, and market information into clear insights and recommendations for senior leadership.
- Prepare materials for PEM business plans, commercial reviews, functional reviews, leadership off-sites, town halls, and other regional strategic forums.
- Support leadership decision-making by clearly communicating key information, options, risks, and recommendations.
- Develop an understanding of the PEM region, including its markets, customers, consumers, competitors, and commercial dynamics.
- Analyze performance across PEM countries to identify trends, opportunities, risks, and areas requiring leadership attention.
- Use quantitative and qualitative insights to support PEM strategic planning and commercial decision-making.
- Conduct business analysis and synthesize findings into clear implications and recommendations for the PEM Leadership Team.
- Use internal and external data sources to evaluate business performance, market developments, and strategic opportunities.
- Build relationships across PEM countries and functions to facilitate collaboration, information sharing, and alignment.
- Coordinate regional strategic initiatives, monitor key milestones, and ensure effective follow-through on agreed actions with the PEM Leadership Team.
- Connect regional priorities with country-level execution by identifying dependencies, resolving issues, and maintaining momentum.
- Coordinate executive engagements across the PEM region, ensuring alignment of stakeholders, materials, objectives, and logistics.
- Support effective governance and communication across regional and country leadership teams.
- Use AI-enabled tools to improve the quality, speed, and efficiency of business analysis, research, presentation development, project management, and executive communication.
- Identify responsible applications of AI and automation that simplify ways of working, enhance decision-making, and improve execution across the PEM organization.
- Validate AI-generated outputs for accuracy, relevance, and appropriateness for the intended audience.
- Follow applicable data privacy, confidentiality, security, and responsible-use standards when using AI-enabled tools.
About the company
Mattel is a global play and family entertainment company that owns and licenses brands like Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, and Polly Pocket. It creates toys, content, consumer products, digital experiences, and live events around these franchises, sold through major retailers and online shops. It differentiates itself by managing a large, diverse catalog of enduring franchises and by pairing physical toys with media, digital content, and licensed experiences across multiple categories. Its goal is to empower generations to explore the wonder of childhood and reach their full potential by treating play as a key path to the future, delivered through authentic brand storytelling and immersive experiences.
Company Size
10,001+
Company Stage
IPO
Headquarters
El Segundo, California
Founded
1945
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Simplify's Take
What believers are saying
- Q2 2026 net sales rose 10% to $1.125 billion, despite weaker profits.
- Roger Lynch starts by November 2, 2026, bringing media-brand monetization experience to Mattel.
- Bellevue's 2027 indoor waterpark expands recurring experiential revenue across Barbie and Hot Wheels.
What critics are saying
- Barbie gross billings fell 7% in Q2 2026, proving brand dependence on hits.
- Mattel cut 65 El Segundo jobs in May 2026 after 89 January layoffs.
- Authentic talks expose a fragility: if IP values slip, Mattel becomes a shrinking toy catalog.
What makes Mattel unique
- Mattel owns Barbie, Hot Wheels, Fisher-Price, and UNO, spanning toys and experiences.
- Hot Wheels hit record strength in Q2 2026, approaching $2 billion annual revenue.
- Mattel monetizes IP through entertainment, licensing, and immersive attractions like Bellevue's 2027 waterpark.
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Benefits
Health Insurance
401(k) Retirement Plan
Remote Work Options
Flexible Work Hours
Paid Vacation
Paid Holidays
Wellness Program
Mental Health Support
Stock Options
Company Equity
Conference Attendance Budget
Professional Development Budget
Family Planning Benefits
Fertility Treatment Support
Phone/Internet Stipend
Home Office Stipend
Parental Leave
Adoption Assistance
Childcare Support
Sabbatical Leave
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Paid Sick Leave
Relocation Assistance
Employee Referral Bonus
Tuition Reimbursement
Training Programs
Professional Certification Support
Mentorship Program
Gym Membership
Commuter Benefits
Meal Benefits
Legal Services
Employee Discounts
Company Social Events
Company News
Barbie faces backlash after shopper sees Nazi salutes on packaging, row erupts. 4 hours ago A woman shopper claimed tiny figures on a Barbie doll box resembled Nazi salutes. Not everyone who watched the video agreed with the interpretation though. Some users argued that the figures were simply raising their arms to cheer the gymnast, rather than making Nazi salutes. Woman's TikTok flags alleged Nazi salutes on Barbie packaging, sparks outrage (Photos: X) Oct 11, 2026 08:53 IST A Barbie doll meant to celebrate the idea that girls can do anything has sparked controversy after a shopper claimed to have spotted what appeared to be Nazi salutes among the miniature spectators printed on its packaging. Ana Elizabeth, a content creator on TikTok, said she made the discovery while browsing a CVS pharmacy store in the US. The doll, part of Mattel's "You Can Do Anything" collection, is dressed in a gymnastics leotard and comes with ribbons and batons. At first glance, the packaging appears to depict an ordinary sporting event. But Elizabeth drew attention to the blue-hued figures in the stands behind the gymnast, arguing that some appeared to have their arms raised in a gesture resembling the Nazi salute. Her video has since triggered a debate online, with viewers divided over whether the figures depict an offensive historical reference or simply a crowd cheering at a sporting event. 'A shopper was shocked and appalled after allegedly spotting "Nazi symbolism" in a Barbie doll package at CVS.' - NY Post https://t.co/FryQPjAbnj - The Daily Sneed (@Tr00peRR) October 10, 2026 What in the literal hell: video sparks outrage. Elizabeth shared the clip on TikTok, highlighting the figures in the background and drawing attention to what she considered disturbing imagery. She also overlaid the video with Weit Ist Der Weg Zurck Ins Heimatland, a German song dating to 1931 that was later adopted as a Nazi marching song after Adolf Hitler came to power. Her caption added a sarcastic twist to the controversy: "She better win the Olympics, cause her coach will be heil-y disappointed." Several viewers echoed her concerns, questioning how such imagery could appear on a mass-market toy's packaging. "Literally what else could that be? That's crazy," one commenter wrote. Another called for a boycott of Mattel, the company behind Barbie. A third questioned the design process, arguing that a company of Mattel's scale would have multiple teams responsible for reviewing products and preventing such imagery from slipping through. Not everyone is convinced. The video also attracted scepticism, with some users arguing that the figures could simply be spectators raising their arms to cheer the gymnast. One commenter pointed out that several of the miniature figures appeared to have both arms raised, suggesting that the scene might depict a celebratory crowd rather than a Nazi salute. Others dismissed the interpretation as an overreaction, with one user describing it as "reaching". The debate has centred on the ambiguity of the tiny figures in the printed background, with viewers interpreting the same visual details in sharply different ways. Mattel faces questions over packaging. This is not the first time Mattel has faced criticism over a Barbie doll in recent weeks. Last week, the toy-maker unveiled its first official Hanukkah Barbie as part of its Holiday Sweaters collection, alongside two Christmas-themed dolls. Priced at USD 28, the Hanukkah edition wears a cobalt-blue sweater featuring a menorah, dreidels, snowflakes and Stars of David, paired with blue checkered leggings and miniature boots. However, the doll's facial features have also drawn scrutiny, with some social media users questioning the shape of its nose and arguing that it resembles stereotypes historically used to depict Jewish people. Others welcomed the doll as a step towards greater representation, with people who sying Barbie's Jewish founder, Ruth Handler, would have been delighted by the release. The two episodes have brought renewed attention to how details in Barbie's design, from facial features to background imagery, can spark sharply different reactions. Mattel has not responded to the latest controversy yet. * Homepage * International * Barbie faces backlash after shopper sees Nazi salutes on packaging, row erupts.
Mattel brings Chucky to life with WWE Elite Collection Liv Morgan set. Add some horror to your WWE Elite Collection as Mattel debuts its new Liv Morgan & Chucky Action Figure 2-Pack that gets pretty bloody Published Thu, 08 Oct 2026 15:22:09 -0500 Article summary. * Mattel unveils the WWE Elite Collection Liv Morgan & Chucky 2-Pack, inspired by Chucky Season 2's "Death on Denial." * The set includes a 6.1-inch Liv Morgan figure and Mattel's first Child's Play Chucky figure, complete with knife accessory. * Chucky and Liv feature TrueFX detail, swappable face plates, extra hands, and bloody color-change effects with cold water. * Packaged in Good Guys-themed collector packaging, the Chucky WWE Elite Collection set is priced at $65 for adults. WWE and the world of Child's Play are coming together as Mattel debuts its new WWE Elite Collection Liv Morgan & Chucky Action Figure 2-Pack. This fun set is inspired by Liv Morgan's appearance on the horror series from the Season 2 episode "Death on Denial," where Liv joins Chucky for his talk show. The set includes a brand new 6.1-inch Liv Morgan figure that will have 25 points of articulation. Mattel's first-ever Child's Play Chucky figure is also included, which has 18 points of articulation and comes with a knife. Both of these WWE figures feature TrueFX technology for detailed facial sculpts and deco, while each comes with three interchangeable face plates. Liv Morgan also includes two interchangeable sets of hands, giving collectors additional posing options. This does get pretty bloody as collectors can use ice-cold water on Liv's torso and Chucky's knife reveals the aftermath from their talk-show encounter. This Chucky WWE Elite Collector set will come in a Good Guys-themed packaging and is priced at $65. WWE Elite Collection Liv Morgan & Chucky 2-Pack. "Wanna play? Liv Morgan(TM) and Chucky(TM) do in this fun color-change 2-pack inspired by the WWE(R) star's appearance on the TV series Chucky in "Death on Denial," episode 4 of season 2. Chucky has Liv on his talk show and things get a little... messy. You can use ice-cold water on Liv's torso and Chucky's knife to reveal the oopsie; warm water or hand heat makes sit all better. Hidey-ho!" * WWE(R) Elite Collection Liv Morgan(TM)& Chucky(TM) Action Figure 2-Pack * Figures made with TrueFX(TM) technology for life-like face sculpts and deco detail * Each figure comes with three swappable face plates * Liv Morgan comes with two interchangeable sets of hands * Collectible "Good Guys" packaging includes Chucky's talk show couch backdrop * For adult collectors, content age grade 17+
NYCC '26: Mattel reveals first DC Premium adult collector offering based on BATMAN: HUSH. The Mattel Creations-exclusive rooftop diorama set features a working Batsignal and water-based fog effect. 10/08/2026 3:00 pm It's been over a year since the announcement that Mattel had regained the license to produce DC toys previously held by McFarlane Toys. While the toymaker has already begun rolling out waves of their kid-oriented action figure line, adult collectors have had to wait patiently to see what Mattel has to offer for them. That wait is now over, as today at New York Comic Con Mattel offered a first look at their 6.5" adult collector action figure line, and unveiled the line's first offering, a Mattel Creations exclusive figure and diorama set based on Batman: Hush. Here's how Mattel describes the set, which is priced at $100 and is available to preorder now: The DC Premium Batman: Hush Rooftop Bat-Signal Diorama Set is inspired by the legendary Batman: Hush written by Jeph Loeb with art by Jim Lee, an essential Batman story defining the Dark Knight for an entire generation of fans. Featuring an unforgettable cast of DC Super Heroes and DC Super-Villains including Catwoman, The Joker, Superman, Nightwing, Robin, Poison Ivy, Harley Quinn, Killer Croc, Huntress, and The Riddler, the story remains one of DC's most influential comic arcs. Bringing the comic artwork to life, this new set includes a highly detailed Batman: Hush figure with 34 points of articulation, an oversized wired cape inspired by Batman: Hush's iconic comic book cover, and interchangeable hands. Batman stands atop a comic-inspired Gotham City rooftop diorama featuring a removable gargoyle and a working water-based fog effect, recreating the atmosphere of the original artwork. The set also includes a functional Bat-Signal that projects onto nearby surfaces, while the premium packaging doubles as a display backdrop, creating a complete, shelf-worthy tribute to one of Batman's greatest stories. Batman's headsculpt captures Lee's style nicely, and the Batsignal base looks fantastic. Adding "a working water-based fog effect" to the whole thing is truly some DC Next Level work. The Batman: Hush Rooftop Batsignal Diorama Set is just a taste of what Mattel has planned for their adult collector line. The company will host a livestream event on January 1st to reveal their full lineup of releases for the year, both for adult and kid collectors. Check out a few more images of the newly-revealed diorama set below, and head to mattelcreations.com to see even more photos and to preorder the set. Stay tuned to The Beat for more news from NYCC '26.
#Batman takes Center stage at New York Comic Con #NYCC - first @mattel @dccomics collector figure revealed - preorder today! October 8, 2026 Today, Mattel swings into New York Comic Con with a night-worthy debut, unleashing the very first DC Collectible from their epic partnership, starring none other than Gotham's Dark Knight himself: Batman, and inspired by Jeph Loeb and Jim Lee's iconic Batman: Hush storyline. In 2026, Mattel officially reclaimed the DC action figure license, reuniting two iconic brands after a years-long hiatus. Originally partners from 2004 to 2019, the reunion brings one of the world's most recognizable entertainment franchises back to Mattel's action figure portfolio and signals an exciting new chapter for collectors and fans alike. BATMAN: HUSH RETURNS: MATTEL UNVEILS PREMIUM BATMAN COLLECTIBLE AT NEW YORK COMIC CON New DC Premium Batman: Hush Rooftop Bat-Signal Diorama Set unveiled at DC's Booth at New York Comic Con; now available for pre-order on Mattel Creations Additional DC figures to be revealed during live-stream event on Jan. 1, 2027 EL SEGUNDO, CA - October 8, 2026 - Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world's most iconic brand portfolios, and Warner Bros. Discovery Global Consumer Products are giving fans a taste of what's to come from their previously announced global, multi-year licensing agreement for DC's expansive library of legendary characters and storytelling. Today at New York Comic Con, Mattel unveiled a premium Batman collectible at DC's booth, marking the first product reveal from the anticipated lineup and an exciting new chapter in Mattel and DC's longstanding partnership. The DC Premium Batman: Hush Rooftop Bat-Signal Diorama Set is available now for pre-order for $100 on Mattel Creations. The DC Premium Batman: Hush Rooftop Bat-Signal Diorama Set is inspired by the legendary Batman: Hush written by Jeph Loeb with art by Jim Lee, an essential Batman story defining the Dark Knight for an entire generation of fans. Featuring an unforgettable cast of DC Super Heroes and DC Super-Villains including Catwoman, The Joker, Superman, Nightwing, Robin, Poison Ivy, Harley Quinn, Killer Croc, Huntress, and The Riddler, the story remains one of DC's most influential comic arcs. Bringing the comic artwork to life, this new set includes a highly detailed Batman: Hush figure with 34 points of articulation, an oversized wired cape inspired by Batman: Hush's iconic comic book cover, and interchangeable hands. Batman stands atop a comic-inspired Gotham City rooftop diorama featuring a removable gargoyle and a working water-based fog effect, recreating the atmosphere of the original artwork. The set also includes a functional Bat-Signal that projects onto nearby surfaces, while the premium packaging doubles as a display backdrop, creating a complete, shelf-worthy tribute to one of Batman's greatest stories. Nick Karamanos, General Manager & Head of Entertainment Partnerships, Action Figures and Preschool Entertainment at Mattel, said: "We are incredibly proud to bring DC back to Mattel, marking an exciting new chapter with the debut of Batman: Hush. We know there has been tremendous anticipation for this launch, and we're excited to deliver what fans expect from a Mattel action figure - the very best." On Jan. 1, 2027, Mattel will host a live-stream event on Mattel Creations to showcase the full Spring 2027 DC Action Figures collection. The virtual event will feature the new lineup of adult collectibles, special appearances, and product reveals fans won't want to miss. More information on the event will be released at a later date. Discover more Read Company News Collect Figures action figure Official product details description: DC Premium Batman(TM): Hush Rooftop Bat-Signal(TM) Diorama Set | SRP: $100 The beloved Batman: Hush story arc, written by Jeph Loeb with art by Jim Lee, riveted fans of the Dark Knight(TM) for twelve issues of the Batman comic in 2002 and 2003. Now you can have a piece of it in your collection with the DC Premium Batman(TM): Hush Rooftop Bat-Signal(TM) Diorama Set. Pose the Caped Crusader(TM) in atmospheric mist emitted from a gritty Gotham City(TM) rooftop with the push of a button. Then use the movable Bat-Signal(TM) to project a bat on the surface of your choice. With a perch this premium, crime doesn't stand a chance. Fans attending New York Comic Con can visit the DC booth (Booth #4365) at the Javits Center from Thursday, Oct. 8, through Sunday, Oct. 11, 2026. For more information, visit www.mattel.com. DC Premium Batman(TM): Hush Rooftop Bat-Signal(TM) Diorama Set * DC Premium Batman(TM): Hush Rooftop Bat-Signal(TM) Diorama Set * Inspired by the legendary "Batman: Hush" story arc that ran from 2002 to 2003 * Batman(TM) figure stands 6.5 inches tall, comes with two sets of interchangeable hands, and features 34 points of articulation * Adjustable Bat-Signal(TM) is 7 inches tall and projects up to 3 feet with a constant or flashing beam (requires 3 AAA batteries, not included) * Rooftop base is 8.5 inches wide and 3.5 inches deep, and can be separated into two sections; main platform is 1.75 inches high * Place water in the water tower to enable a mist effect from multiple spots at the push of a button (requires 3 AA batteries, not included) * Premium packaging features the set positioned against the background of the GothamCity(TM) skyline About Mattel Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. Action Figure Insider engage consumers and fans through its franchise brands, including Barbie(R), Hot Wheels(R), Fisher-Price(R), American Girl(R), Thomas & Friends(TM), UNO(R), Masters of the Universe(R), Matchbox(R), Monster High(R), Polly Pocket(R), as well as other popular properties that Action Figure Insider own or license in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. Its products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit Action Figure Insider at mattel.com. About Warner Bros. Discovery Global Consumer Products Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world. About DC DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world's largest publishers of comics and graphic novels. DC's creative work entertains audiences of every generation around the world with DC's stories and characters integrated across Warner Bros. Discovery's film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service. Learn more at DC.com. The DC Premium Batman: Hush Rooftop Bat-Signal Diorama Set brings one of the Dark Knight's most influential comic arcs to life. The set celebrates the fan-favorite story and its legendary lineup of DC characters, including Catwoman, The Joker, Superman, Nightwing, Poison Ivy, Harley Quinn, The Riddler, and more. Daniel Pickett AFi founder and Editor-In-Chief Daniel "Julius Marx" Pickett has been around toys his whole life. The first line he ever collected was Mego's World's Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn't find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason "ToyOtter" Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on "Attack of the Show" on the G4 network as the primary contributor to their "Mint On Card" segment, and our front page has been linked to from USA Today's "Pop Candy" Blog twice. Daniel's content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain't It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and "tootin' his own horn" - the long and short of it is that Daniel loves toys and he LOVES talking about them. No comments" (required)
Serena Williams is the newest member of Team Barbie. Joining her sister, Venus, on a star-studded athlete roster. Launching just before International Day of the Girl, Barbie is continuing its mission to empower the next generation of leaders by officially welcoming 23-time Grand Slam champion Serena Williams to Team Barbie. Following the release of her one-of-a-kind Role Model doll earlier this year, the tennis icon and entrepreneur now gets her very own Barbie Signature collectible. Paying homage to her legendary victory at the 2005 Australian Open - where she secured her seventh Singles title - the doll captures one of Williams' most memorable on-court looks. The Barbie Signature model comes outfitted in a neon green and white cutout crop top featuring delicate mesh details, paired with a pleated white tennis skirt, white sweatbands, knee-high socks and sneakers. Naturally, the collectible comes complete with a tennis racket and ball in hand. Beyond serving court-ready style, the collaboration reinforces a shared commitment to equity and representation. Speaking on the release, Williams highlighted the importance of visibility in a press release, saying "I want every girl who plays with this doll to see possibility - not just in me, but in herself. She can dream big, work hard, change direction, break barriers and become anything she chooses." As part of the launch, the Barbie Dream Gap Project is making a charitable donation to Mrs. Rina's House of Blessings in Martin County, Florida, supporting education and leadership initiatives for local youth. The Barbie Signature Serena Williams Doll is available to purchase now on the Mattel Creations website and select retailers.