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Fanatics

China-based licensed sports merchandise retailer

Staff Software Engineer

Full-TimePosted on 10/13/2026
No salary listed
Senior
Bachelor's
London, UK
Remote
Software EngineeringFull-Stack Engineering

About the job

Requirements
  • Substantial experience building and operating highly scalable production systems, with demonstrated impact at Staff level or equivalent scope, including technical leadership across teams or major platform areas.
  • Deep expertise in either user-facing web applications built with JavaScript/TypeScript and React or backend services built with languages such as Go, Java, or Python, alongside the ability to reason across the full stack. Frontend-focused candidates need not be fluent in Go but should be comfortable engaging with backend architecture and system tradeoffs.
  • A track record of setting technical direction and delivering complex initiatives from ambiguous requirements through to measurable production outcomes.
  • Strong architectural judgment, including the ability to assess tradeoffs, establish clear system boundaries, and evolve systems as product requirements and scale change.
  • Experience shaping React architecture, component-driven development, and modern state management using tools such as Next.js, TanStack Query, Tailwind, or Zustand; or deep backend experience with data modeling, distributed systems, and event-driven architecture using technologies such as Postgres and Kafka/PubSub.
  • Deep knowledge of the primary language's features, idioms, and best practices, with experience establishing standards adopted beyond the immediate team.
  • Strong understanding of performance, reliability, and security, including responsive design and accessibility on the frontend or scalability, observability, data integrity, and failure handling on the backend.
  • Experience defining API contracts and collaborating across product, platform, and infrastructure teams to deliver reliable systems.
  • Experience shaping CI/CD pipelines, testing strategies, and safe deployment practices across services or applications.
  • Demonstrated ability to lead through influence, build alignment across teams, and communicate technical decisions clearly to engineers and non-technical stakeholders.
  • A track record of mentoring engineers, strengthening technical decision-making, and increasing the effectiveness of others.
  • Demonstrated experience using AI tools such as Claude Code, Codex, Cursor, or Copilot to ship production code, with sound judgment about their limitations and appropriate validation.
  • Specific examples of improving development workflows, with evidence of their impact on delivery speed, quality, or engineering productivity.
  • A team-first approach and the judgment to move between strategic technical work and hands-on delivery according to the needs of the product.
  • Ability to create clarity in a high-growth environment where priorities evolve and decisions must be made quickly.
  • Strong cross-functional collaboration skills, including experience aligning teams and navigating dependencies within large enterprise environments.
Responsibilities
  • Set technical direction for major areas of the Markets platform, aligning architectural decisions with product strategy and guiding their implementation across teams.
  • Lead the design and delivery of complex, scalable systems and customer experiences, contributing hands-on in React, Next.js, and TypeScript or backend services in Go, while making meaningful contributions across the stack.
  • Identify and resolve ambiguous engineering problems spanning team or system boundaries, turning them into clear proposals, delivery plans, and measurable outcomes.
  • Own critical initiatives end-to-end, from discovery and technical specifications through implementation, instrumentation, deployment, monitoring, and iteration.
  • Partner with product, design, platform, and infrastructure teams to make informed tradeoffs across customer experience, accessibility, performance, security, reliability, and delivery speed.
  • Define architecture and integration patterns for frontend applications, backend APIs, and event-driven systems, with particular attention to correctness in markets, orders, and transactions.
  • Guide the design of experimentation capabilities, including feature flags and A/B tests, so teams can validate ideas quickly and safely.
  • Anticipate scaling constraints, reliability risks, and technical debt; build alignment on pragmatic improvements and drive them through to completion.
  • Raise engineering standards through design reviews, code reviews, testing strategies, observability, and safe deployment practices.
  • Mentor engineers and develop technical leaders, helping teams make sound decisions and solve problems independently.
  • Establish and evolve standards for AI-assisted development, including appropriate use cases, review expectations, security safeguards, and validation strategies.
  • Measure and improve engineering effectiveness, sharing tools and practices that increase delivery speed without compromising quality.
  • Lead through influence in an early-stage product environment, creating clarity, unblocking teams, and establishing ways of working that support growth.
Desired Qualifications
  • Previous experience shaping technical foundations in early-stage or high-growth startup environments.
  • Experience with real-money transaction systems, including financial correctness, auditability, and regulatory requirements.
  • Experience developing technical roadmaps or leading architectural changes adopted across multiple teams.
  • Background in building developer tools or improving engineering productivity at scale.
  • Experience establishing AI-assisted engineering practices across teams.
  • Contributions to open-source projects or the technical community.
  • BSc in Computer Science or a related field.

About the company

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company Size

10,001+

Company Stage

Growth Equity (Venture Capital)

Total Funding

$5.2B

Headquarters

Huangpu, China

Founded

1995

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Simplify's Take

What believers are saying

  • Fanatics Sports & Casino launched September 2, 2026, broadening monetization beyond merchandise.
  • Fanatics Collectibles opened Paris flagship plans after London's success, expanding global premium retail.
  • NFL added Fanatics as official betting operator, validating the company's sportsbook ambitions.

What critics are saying

  • Three antitrust suits were dismissed September 30, 2026, but Panini's case still threatens.
  • Fanatics laid off 286 Florida workers for Riverview closure effective March 1, 2026.
  • Sportsbook and prediction-markets integration intensifies rivalry with DraftKings, FanDuel, and regulators.

What makes Fanatics unique

  • Fanatics controls leagues, teams, and factories through vertical commerce, not simple retail markup.
  • Fanatics signed long-term NFL, UEFA, FIFA, and Ryder Cup rights in 2026.
  • Fanatics China pairs Hillhouse Capital with local manufacturing and Shanghai operations.

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Benefits

  • Work Life Balance - At Fanatics we place our focus on results and empowerment and encourage you to enjoy your time on and OFF the field with our competitive time off policies.
  • Recognition and Rewards Program - Fanatics values our internal fans too! Our programs are designed to thank and reward Fanatics athletes for their hard work and commitment to winning as a team.
  • Company Sponsored Events - From breakfast to happy hour and every hour in between – Fanatics employees can enjoy time together at one of our many company events.
  • Fanatics.com Employee Discount - As an employee you will receive a special discount on all of your favorite sports merchandise and memorabilia.
  • Give Back - Fanatics cares about the fans around us. We encourage you to partner up with your teammates in giving back and serving the communities where we work and play.
  • Meet & Greets - You never know who will show up to the office. You might just meet one of your all-time favorite athletes.
  • Invest in You - Here at Fanatics we want you to accomplish your goals. We offer tuition reimbursement.
  • Healthy Lifestyle - Fanatics cares about helping and supporting our teams in their busy lifestyles. Through wellness relationships with fitness and weight management partners we are here to support you in whatever your lifestyle goals.
  • Wellness Coverage - Your health is important to you – and it’s important to us too! We offer a number of benefit plan options for convenience and flexibility.
  • Financial Security - Through our plans, Fanatics offers you a way to budget for health care expenses that you’d typically pay for out of pocket.
  • Retirement - The sooner you begin planning for your retirement, the better. Fanatics offers generous plans to help you prepare for the future.
  • Network of Support - Fanatics understands that sometimes you may need someone in your corner. Through the Life Assistance Program, you and your family have access to support 24 hours a day, 7 days a week.

Company News

CNBC
Sep 30th, 2025
Scorability raises $40M to transform recruiting

Scorability, a sports tech platform, raised $40 million in funding led by Bluestone Equity Partners, with participation from Fanatics and others. The startup, founded in 2023 by Brian Cruver, aims to modernize college sports recruiting. It has 1.2 million athletes and 3,000 college sports program users. Scorability is free for athletes, while colleges pay $10k-$40k annually. The platform simplifies recruitment by providing comprehensive data and AI-driven tools for coaches.

Instagram
Aug 25th, 2025
Black Sports Business Symposium on Instagram: "Day one of #BlackSportsBiz launched the inaugural @BlackSportsWallStreet + @Pitch.Black.Sports, presented by @Fanatics, while also featuring @CariChampion, Eli Kumekpor, @RyanHoward_006 and @1JeremiahBrown! 🎤🛍️ Congrats to @Reel_Analytics for winning Pitch Black Sports! We can’t wait to see what’s next for Cory and his team. 📈 🎥: @travisellisonproductions @aumemedia"

417 likes, 21 comments - blacksportsbiz on May 30, 2024: "Day one of #BlackSportsBiz launched the inaugural @BlackSportsWallStreet + @Pitch.Black.Sports, presented by @Fanatics, while also featuring @CariChampion, Eli Kumekpor, @RyanHoward_006 and @1JeremiahBrown! 🎤🛍️ Congrats to @Reel_Analytics for winning Pitch Black Sports! We can’t wait to see what’s next for Cory and his team. 📈 🎥: @travisellisonproductions @aumemedia".

Wall Street Journal
Dec 8th, 2024
WSJ News Exclusive | Fanatics Valuation Rises to $18 Billion as It Plans to Expand Sports Offerings

Fanatics raised a new round of funding valuing the online sports-merchandise retailer at $18 billion, people familiar with the matter said, roughly tripling its valuation from a year ago.

Sports Yahoo
Sep 12th, 2024
Fanatics Launching Events Division With Investment From IMG

Fanatics is launching a new events vertical, in partnership with IMG, to capitalize on the company’s growing suite of business ventures, including merchandise, memorabilia, fashion, music, trading cards and sports betting. Starting next year, Fanatics Events will create fan festivals that feature athletes and brands from across the industry, including those in the Fanatics orbit. […]

Fanatics, Inc.
Sep 12th, 2024
History — Fanatics Inc

What began as a single e-commerce deal in 2002 has grown into a mobile-first, tech and data-fueled consumer brand, built to satisfy global fans who purchase gear in-the-moment when passion is burning highest. Fanatics provides the ultimate shopping experience to sports fans whether buying gear onlin