Versapay

Automates B2B accounts receivable processes

GTM Engineer

Sales OperationsConfirmed live in the last 24 hours

Full-timeRemote in CanadaCA$130k - CA$150k /yrRemote

About the Job

Requirements

At least 4 years of experience in a technical go-to-market role such as go-to-market engineering, revenue operations systems, marketing operations engineering, or sales operations automation at a B2B software-as-a-service company.
Deep working knowledge of Salesforce, including objects, fields, flows, validation rules, and relationships among lead, contact, account, and opportunity data.
Hands-on experience building production workflows in at least one automation platform, such as n8n, Workato, Make, Zapier, or Tray.
Comfort with REST APIs, webhooks, JSON, and authentication, including the ability to read API documentation and connect systems without vendor assistance.
Working scripting skills in Python or JavaScript and basic SQL skills.
Practical experience using large language models in workflows, including prompt design, structured outputs, accuracy testing, and knowing when not to use AI.
A track record of shipping automations that measurably saved time or improved conversion, supported by measurable results.
Clear written documentation habits and the judgment to build maintainable systems.

Responsibilities

Own the inbound path from form submissions or meeting requests to the first sales representative touch, reducing response time to minutes.
Build lead-to-account matching, qualification, and routing logic, with clear service-level agreements and alerts for missed targets.
Design and automate immediate follow-up, including representative notifications, meeting booking, and context-rich handoffs.
Partner with Marketing to design signal-based plays based on target-account website visits, product or event engagement, job changes of known champions, and renewal or expansion triggers.
Turn each signal into an action, such as a task, alert, sequence enrollment, or account brief for the appropriate owner.
Partner with Marketing on campaign follow-up, event lead processing, and nurture handoffs so leads receive timely attention.
Identify low-value tasks performed by sales representatives, sales development representatives, marketers, and customer success managers, and prioritize fixes by hours saved.
Automate customer relationship management hygiene, including field completion, duplicate prevention, activity capture, and stage-change requirements.
Build AI-assisted workflows such as pre-call account research, call summaries written back to Salesforce, follow-up email drafts, and deal-risk flags.
Improve the coverage and accuracy of account and contact data using existing data sources.
Support evaluation of a dedicated enrichment and orchestration platform, such as Clay, and lead its rollout if approved.
Support integrations among Salesforce, marketing automation, sales engagement, conversation intelligence, and other go-to-market tools using APIs, webhooks, and workflow platforms.
Work within Salesforce data-model and change-control standards established with the Salesforce administrator team.
Document every workflow, including its function, data written, owner, and how to disable it.
Measure success against a baseline established during the first 30 days, focusing on faster pipeline and fewer manual hours.

Desired Qualifications

Experience with Clay or similar enrichment and orchestration tools, such as Apollo, ZoomInfo workflows, or Common Room.
Experience with lead-routing and scheduling tools such as LeanData or Chili Piper.
Experience with intent platforms such as 6sense or Demandbase.
Familiarity with marketing automation platforms such as HubSpot and sales engagement platforms such as Outreach, Salesloft, or Gong Engage.
Exposure to a data warehouse and reverse extract, transform, and load (ETL), such as Snowflake.
Experience in a private-equity-backed or fast-scaling software-as-a-service company, or in fintech, payments, or accounts receivable/accounts payable software.

Salary Range: 130000 to 150000 (Currency: CAD) (Pay period: per-year-salary)

About Versapay 🚀

Versapay is the platform that rewires AR by removing barriers from collecting and reconciling B2B payments, providing end-to-end cash flow clarity and ensuring businesses can manage working capital on their terms.

By closing the loop for finance teams and their business systems, customers, and payment activity into a single intelligent ecosystem, Versapay transforms money matters into a data-driven advantage. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and processes $300B+ in payments volume annually.

Think you might be the next Veep to join? Read on!!

About the role

Versapay is hiring its first GTM Engineer to remove manual work from the revenue engine, speed up response to inbound demand, and run automated outbound plays for Sales and Marketing. You will design, build and maintain the workflows, integrations and AI agents that connect our GTM systems, with Salesforce as the system of record.

This is a builder role inside Revenue Operations and reports to VP of Revenue Operations. You will own problems end to end: find where reps and marketers lose time, design the fix, ship it, and measure the result. We care about hours given back to the field and faster pipeline, not about how many tools/workflows you deploy.

What you'll do

Speed to lead and inbound orchestration

Own the inbound path from form fill or meeting request to first rep touch, and cut response time to minutes.

Build lead-to-account matching, qualification and routing logic, with clear SLAs and alerts when they are missed.

Design and automate instant follow-up: rep notifications, meeting booking, and context-rich handoffs so reps know who they are talking to before they call.

Automated plays for Sales and Marketing

In partnership with marketing design signal-based plays, for example website visits from target accounts, product or event engagement, job changes of known champions, and renewal or expansion triggers.

Turn each signal into an action: a task, an alert, a sequence enrollment or an account brief for the right owner.

Partner with Marketing on campaign follow-up, event lead processing and nurture handoffs so no lead sits untouched.

Eliminating manual work

Map where reps, SDRs, marketers and CSMs spend time on low-value tasks, and rank fixes by hours saved.

Automate CRM hygiene: field completion, duplicate prevention, activity capture and stage-change requirements.

Build AI-assisted workflows such as pre-call account research, call summaries written back to Salesforce, follow-up email drafts and deal-risk flags.

Data and enrichment

Improve coverage and accuracy of account and contact data using our current data sources.

Support the evaluation if we choose a dedicated enrichment and orchestration platform (for example Clay), and lead its rollout if approved.

Systems, integrations and governance

Support integrations between Salesforce, marketing automation, sales engagement, conversation intelligence and other GTM tools, using APIs, webhooks and workflow platforms.

Work within Salesforce data-model and change-control standards set with the Salesforce admin team.

Document every workflow: what it does, what it writes, who owns it and how to turn it off.

What you'll bring

Required

4+ years in a technical GTM role such as GTM engineering, RevOps systems, marketing ops engineering or sales ops automation at a B2B SaaS company.

Deep working knowledge of Salesforce: objects, fields, flows, validation rules, and how lead, contact, account and opportunity data relate.

Hands-on experience building production workflows in at least one automation platform, such as n8n, Workato, Make, Zapier or Tray.

Comfort with REST APIs, webhooks, JSON and authentication; able to read API docs and connect two systems without vendor help.

Working scripting skills in Python or JavaScript, and basic SQL.

Practical experience using LLMs in workflows: prompt design, structured outputs, testing for accuracy, and knowing when not to use AI.

A track record of shipping automations that measurably saved time or improved conversion, with numbers to show it.

Clear written documentation habits and the judgment to build things others can maintain.

Nice to have

Experience with Clay or similar enrichment and orchestration tools (Apollo, ZoomInfo workflows, Common Room).

Experience with lead routing and scheduling tools such as LeanData or Chili Piper.

Experience with intent platforms, such as 6sense or Demandbase

Familiarity with marketing automation (ex., HubSpot) and sales engagement platforms (Outreach, Salesloft, Gong Engage).

Exposure to a data warehouse and reverse ETL (ex., Snowflake).

Experience in a PE-backed or fast-scaling SaaS company, or in fintech, payments or AR/AP software.

How we'll measure success

Success means faster pipeline and fewer manual hours, measured against a baseline set in your first 30 days.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Company

Versapay

Automates B2B accounts receivable processes

VersaPay automates accounts receivable for businesses with its ARC platform. The system streamlines invoicing, payments, and customer communications through a customizable online self-service portal. It differentiates itself with a highly configurable, customer-centric AR workflow designed for a wide range of B2B clients, funded by subscriptions and potentially transaction fees. The goal is to help businesses automate AR, improve cash flow, and boost customer satisfaction and retention with a secure, easy-to-use platform.

Company size: 201-500
Company stage: IPO
Headquarters: Toronto, Canada
Founded: 2006

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