Manager – Retail Marketing & DSP Relations

What you'll do:

• Find opportunities with DSPs to activate our catalogue and frontline through partnerships, IPs, and activations.
• Ensure our artists are featured on key DSP social channels (at least 1-2 a quarter).
• Prepare a monthly plan in collaboration with the data team to ensure products are placed and partnered across key DSPs globally, driving maximum visibility for artists and labels in diaspora markets.
• Create a monthly or quarterly plan to map all key updates, product changes, and new offerings on DSP platforms.
• Ensure monthly meeting cadences with key DSPs are in place to maintain and strengthen relationships.
• Work with the Head of Marketing & Head of label management team to identify key cultural / pop trends in the market and educate labels/artists.
• Work with the Global office on growth & performance marketing using our inhouse paid media teams on key releases for our Indian labels/artists.
• Coordinate with regional market leads to identify export opportunities and provide key local opportunities for international artists releasing music / touring.

Who you are:

• 5-7 years of experience in digital marketing, with a minimum of 3+ years focused specifically on music marketing at a label, distributor, or DSP.
• Proven, demonstrable track record of successfully launching and managing music campaigns that resulted in significant growth in streams or playlist placements.
• Experience working within a label, artist management or distribution system managing releases, projects or relationships
• Established relationships with key contacts at major DSP is a significant advantage.
• Deep understanding of the pitching tools, editorial workflows, algorithmic levers, and promotional opportunities across all major DSPs.
• Strong analytical skills with the ability to interpret streaming data and performance insights to optimize campaign execution and support strategic decision-making.
• Knowledge of social marketing, online video platforms, digital advertising, and online promotional outlets
• High level of awareness and passion for local independent labels and artists
• Excellent communication and interpersonal skills
• Relationship-driven with a creative and analytical mind, with the ability to work proactively and autonomously.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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