Associate Director - Planning

As the Associate Director that oversees the media planning practice, you would come across as a strategic thinker, a trusted advisor, and a passionate mentor. Join our dynamic practice to lead high-impact client portfolios and elevate our media team to the next level. You will be directly involved in:

Strategic Partnership & Client Management

• Act as the strategic partner and trusted advisor for a dedicated portfolio of clients within the FMCG practice, building strong, long-lasting relationships.
• Deeply understand clients' market positioning and business objectives to develop, pitch, and execute optimal communication solutions for all briefs.
• Establish viable campaign objectives and KPIs, recommending robust measurement and reporting methodologies.

Campaign Execution & Media Collaboration

• Collaborate with media partners across diverse platforms to drive creative ideation, strategic negotiation, and seamless implementation.
• Partner seamlessly with internal specialist teams and broader group resources to deliver integrated solutions.

Team Leadership & Continuous Improvement

• Guide the team through comprehensive competitive reporting, market analysis, and insights generation.
• Foster a culture of excellence by facilitating cross-team learning, knowledge sharing, and best practices.
• Mentor team members, supporting their professional growth through clear KPI setting and constructive performance appraisals.

Experience & Background: 

• 10+ years of total professional experience, with a substantial track record in media planning.
• Experience within the FMCG sector or a relatable consumer goods background is a strong advantage.
• Deep knowledge of and passion for the digital marketing landscape, spanning digital display, branding, direct response, SEM, video, and mobile.

Strategic & Analytical Mindset

• Exceptional ability to synthesize vast amounts of information, news, data, and research, distilling key insights for your accounts and clients.
• Strong data-analytical skills with the ability to influence stakeholders and demonstrate a clear understanding of the end-to-end consumer journey.
• Working knowledge of key planning and measurement metrics (such as MMM and MMR, among others).

Leadership & Soft Skills

• Inspirational Leadership: Demonstrated self-confidence, sound judgment, excellent decision-making, empathic listening, flexibility, and a healthy appetite to challenge the status quo.
• Collaboration & Teamwork: A true team player who thrives in cross-functional environments and handles feedback constructively (both giving and receiving).
• Drive for Excellence: Sets high standards for yourself and others, stays committed to continuous improvement, and consistently delivers results despite constraints.
• Relationship Building: Exceptional interpersonal skills with a deep awareness and respect for diversity and inclusivity.

Think you have what it takes? Apply now and let's have a detailed discussion on what are the next steps. Note that only shortlisted candidates will be notified.