ABM Strategist

Power Digital launches AI-Native Growth model. Power Digital, an AI-Native Growth Firm, announced a proprietary AI ecosystem that makes, executes, and compounds growth decisions in real time, built on more than a decade of performance data, growth frameworks and vertical expertise. The announcement marks a significant milestone in the company's decade-long investment in proprietary technology, data infrastructure, and vertical expertise. The evolution comes as marketing leaders face mounting pressure to prove the business impact of every dollar spent, with 64% of CMOs citing that proving marketing's value is their top challenge. Most of the industry has answered that pressure with more dashboards, more decks, and more content. Power Digital took the opposite path, rebuilding strategy, media, creative, and analytics around a proprietary intelligence layer, and embedding that layer directly into the way its teams and clients work together every day. "AI has made it easier than ever to generate content, insights and recommendations, but the value of any output depends on the expertise applied to it," said Jeff Mason, CEO of Power Digital. "That's why we've built Power Digital around specialized vertical divisions instead of generalist teams, and why we invested more than three years training our own intelligence layer. Our people bring the category expertise. Our AI brings speed to insight and speed to action. Together, they change what a growth partner can do." Power Digital's AI ecosystem. At the center of the model is the AI ecosystem: three proprietary technologies, built on Power Digital's decade of performance data, that run as one conjoined system. Iris: intelligence layer for growth decisions. Iris changes how decisions are made. Iris is Power Digital's proprietary intelligence layer, a system three years in the making, trained on the Power Circuit growth methodology, thousands of incrementality tests and billions of dollars in transaction data. It reasons across every signal in a client's business to diagnose the real constraints on growth and point to the highest-impact next move, and it gets sharper with every action taken. Omega: ai-powered execution platform. Omega changes how decisions are executed. Not a dashboard and not a reporting tool, Omega is the live operating system where Power Digital's growth directors, their AI agents and their clients run campaigns together. The platform surfaces Iris's recommendations, executes approved actions at agent speed, and puts the client in the cockpit as co-pilot rather than as an audience for a monthly report. Creative Affinity: creative intelligence layer. Creative Affinity changes how outcomes compound. It is the creative intelligence layer, analyzing millions of creative assets to predict what will perform and sharpen creative effectiveness over time. "Our data warehouse gave us the foundation. The hard part was turning a decade of data into intelligence you can trust," said John Saunders, SVP of Innovation at Power Digital, who led the build of Iris and Omega. "Omega isn't one model behind a chat window. It's a fleet of specialized agents running around the clock against live data, and every action they take gets approved by a strategist. Every outcome feeds the next recommendation, so the platform gets sharper with every action it takes. We took how a great agency operates and rebuilt it as an AI ecosystem with human judgment at the core." Building a self-improving growth system. Every signal, decision, and outcome that runs through the ecosystem trains it further. Institutional knowledge built across thousands of engagements gets redeployed across every account instead of walking out the door with whoever worked it last. "General-purpose AI is powerful, but it doesn't know your business," said Ben Dutter, Chief Strategy Officer at Power Digital. "Ours does. Iris is trained on thousands of incrementality tests, billions of dollars in transaction data and the Power Circuit framework ABM has refined across thousands of client engagements. That's the difference between a system that can write you a recommendation and one that can tell you the right recommendation for your business. It's why its clients grow 2.5x faster than the industry average." Real-Time collaboration between teams and clients. Clients now operate inside the same live environment as Power Digital's team, turning the vendor-and-client relationship into a unified team working off the same data, with shared visibility into what's working, what isn't, and what to do next. The traditional monthly reporting cycle gives way to real-time, shared growth decisions, and every Omega-recommended action is logged against a KPI, making the before-and-after impact of any move traceable and objective. "The winning equation is the best talent plus the best tech," Mason added. "AI doesn't replace our people, it gives them and our clients time back to solve the problems that actually move the business. People still make the calls. The tech makes them sharper." To share your insights, please write to ABM at [email protected]

Power Digital, a tech-enabled growth marketing firm, has appointed Charlie Chappell as President of its Consumer Packaged Goods Division. The hire advances the company's vertical division strategy, which combines category specialisation with enterprise-scale intelligence. Chappell brings 25 years of experience building growth for consumer brands. Most recently, he served as Vice President of Innovation and Global Research & Development at The Hershey Company, where he transformed innovation into the company's second-largest growth driver. He previously led Hershey's media transformation, doubling revenue attributable to media. Earlier, he spent 12 years at Procter & Gamble developing brand-building expertise across more than 30 global markets. In his new role, Chappell will shape Power Digital's partnerships with CPG brands, delivering marketing excellence and serving as a business operating partner.