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Proxima

AI-powered targeting for scalable social ads

Senior Account Executive - Health & Wellness

Account ExecutiveConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 5 years of quota-carrying sales experience in ad tech, performance marketing, health tech, or SaaS.
  • A track record of building pipeline and closing revenue in a new or developing market.
  • Comfort discussing health-data privacy, including HIPAA, Federal Trade Commission rules, and state consumer health data laws, with buyers and their legal teams.
  • Fluency in subscription economics, including customer acquisition cost, lifetime value, payback, and retention.
  • Comfort building from zero in a fast-paced, early-stage environment.

Responsibilities

  • Build and run outbound sales into telehealth, digital health, and direct-to-consumer health and wellness brands.
  • Qualify and close deals through the full sales cycle, including working through privacy and legal review on the buyer side.
  • Drive revenue through custom audience and targeting solutions designed to lower customer acquisition costs and grow customer lifetime value.
  • Define the ideal customer profile, positioning, and sales process for Health & Wellness from scratch.
  • Shape target account strategy and help decide who to hire next as the team grows.
  • Advise growth, performance, and lifecycle leaders on audience and acquisition strategy rather than only pitching the product.
  • Travel to industry events to build relationships and generate pipeline in person.

Desired Qualifications

  • An existing network among digital health or direct-to-consumer wellness growth teams.
  • Experience selling into telehealth, direct-to-consumer subscription, or consumer health brands.
  • Fluency with artificial intelligence tools for prospecting, personalization, or research.

About the Company

Proxima

AI-powered targeting for scalable social ads

Proxima.ai provides AI-powered targeting for social media ads to help brands get better results from their paid campaigns on platforms like Facebook, Instagram, Snapchat, and TikTok. Its products use machine learning to automatically identify high-performing audience segments, optimize ad delivery, and continuously generate new audiences, all while protecting user privacy with anonymized data. The model includes subscription plans and performance-based pricing, aligning costs with the actual improvements in CPAs and return on ad spend (ROAS). Proxima addresses privacy changes (such as iOS 14) by offering automated targeting that expands reach without compromising data security or compliance. It differentiates itself through privacy-conscious automation, ongoing audience generation, and expert guidance to scale advertising efficiently across major social networks. The goal is to help brands scale their paid social campaigns profitably by reducing costs and increasing returns.

Company size
51-200
Company stage
Series A
Total funding
$12M
Headquarters
New York City, New York
Founded
2022

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