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Everyday Dose

Coffee with mushrooms and nootropics

Director Social and Influencer

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USARemote

About the Job

Requirements

  • At least 8 years of experience building and managing social and influencer programs, ideally in direct-to-consumer or consumer packaged goods wellness.
  • Experience leading and developing a team while remaining hands-on.
  • A track record of building organic social around a clear content strategy rather than ad hoc posting.
  • Deep understanding of Instagram, TikTok, YouTube, and contemporary internet culture’s visual language.
  • Strong instincts for culture, creative work, and compelling content.
  • Direct experience building and scaling seeding and/or ambassador programs with a roster of more than 100.
  • Deep understanding of the creator ecosystem, including experience sourcing, negotiating, and building relationships.
  • Experience with paid creator amplification and comfort considering customer acquisition cost and performance, not only reach.
  • Strong analytical instincts and ability to connect social and influencer activity to meaningful business outcomes.
  • Ability to work closely with creative, growth, and cross-functional teams.
  • Ability to set strategy, work through details, and operate in a fast-paced environment.

Responsibilities

  • Own social and influencer strategy, the team, budget, and performance, continually improving both functions.
  • Define organic social strategy, including content pillars, voice and visual identity, and recurring franchises.
  • Identify emerging trends and translate cultural moments into effective content.
  • Direct creative production in partnership with designers, editors, and creators to maintain content flow.
  • Use social performance, audience response, and cultural feedback to refine the approach.
  • Own creator strategy across seeding, paid partnerships, whitelisting, and ambassador programs.
  • Build and scale an engine that generates content, word of mouth, and measurable revenue.
  • Oversee creator sourcing, negotiation, briefing, and relationship management across creator tiers.
  • Develop a whitelisting pipeline, including Meta and Spark Ads, in partnership with the growth team.
  • Build the tools, processes, relationships, and reporting needed to drive quality, speed, and scale.

Desired Qualifications

  • Experience building and managing social and influencer programs in direct-to-consumer or consumer packaged goods wellness is preferred.

About the Company

Everyday Dose

Coffee with mushrooms and nootropics

1) What the company does: Everyday Dose creates a coffee-based drink that blends coffee with functional mushrooms, collagen protein, and nootropics to support focus, energy, immunity, and gut health. 2) How the product works: The DOSE formula combines caffeine with mushrooms, collagen, and nootropics to activate mood and learning chemicals (dopamine, oxytocin, serotonin, endorphins) without the usual caffeine crash, aiming for smoother energy and better digestion. 3) How it differs from competitors: It is the first mushroom company to pair functional mushrooms with collagen and nootropics in a single daily dose, addressing energy, gut health, and cognition rather than just caffeine, and it emphasizes a science-based response to caffeine metabolism differences in many people. 4) The company’s goal: Expand beyond the traditional coffee crowd by converting the 150,000,000 coffee drinkers in the market, aiming to capture the remaining 98% with a healthier, multi-functional option.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2021

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