Paid Search Manager
About the job
- Four to six or more years of dedicated, hands-on experience managing large-scale paid search accounts on Google Ads and Bing Ads.
- A proven track record directly managing paid search budgets of $150,000 or more per month with strict performance goals.
- Practical expertise with target return on ad spend bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.
- Extensive experience running and optimizing non-branded search, Performance Max, and Demand Gen or Discovery campaigns.
- Expert capability in Google Analytics 4, Excel or Google Sheets including pivot tables and data manipulation, and attribution modeling.
- Strong understanding of Google Tag Manager, conversion pixels, server-side tracking, and enhanced conversions.
- Ability to collaborate on visual and video creative specifications tailored for Demand Gen and asset-led formats.
- Google Ads and Microsoft Advertising certifications.
- Availability to work full-time during Eastern Time business hours and collaborate with a United States-based team.
- Ability to work effectively in a remote environment and independently manage time and priorities.
- Own and scale Google Ads and Microsoft Ads programs, including their strategy, execution, optimization, and continuous growth.
- Manage the account structure across branded and non-branded campaigns, Performance Max, and Demand Generation campaigns, using target return on ad spend bidding strategies to maximize revenue and return on ad spend.
- Build, optimize, and manage Google Ads and Microsoft Ads accounts for high-volume revenue growth.
- Manage automated bidding strategies, including target return on ad spend and Maximize Conversion Value, and balance spend among high-intent search, Performance Max, and Demand Gen channels.
- Structure and refine branded and non-branded search campaigns to improve relevance, quality scores, and efficiency.
- Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions.
- Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets.
- Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.
- Collaborate with data and analytics teams to ensure accurate conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy.
- Work with Creative, Copywriting, and Landing Page teams to provide high-performing assets for Demand Gen and Performance Max campaigns.
- Deliver weekly and monthly performance reports on spend, revenue, return on ad spend, cost per acquisition, and conversion value, with actionable insights for senior leadership.
- Experience with third-party search engine marketing management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.
- Background in B2B, e-commerce, or lead generation.
About the company
Magic delivers on-demand virtual assistant services tailored to businesses. It operates on a subscription model where clients pay for the hours worked by virtual assistants, with 24/7 support and custom solutions designed to streamline operations and boost productivity. The service works by clients subscribing to a plan, assigning tasks to VAs who handle the workload within agreed hours, and incurring additional charges for specialized tasks or services. A referral program rewards clients with cash or service credits for successful introductions. Compared to competitors, Magic emphasizes continuous availability, customized task handling for different business needs, and a straightforward hourly-based pricing structure that scales from startups to large enterprises. The overarching goal is to help clients run operations more smoothly and efficiently while building long-term relationships through ongoing subscriptions and referrals.
Company Size
1,001-5,000
Company Stage
Series A
Total Funding
$39.1M
Headquarters
San Francisco, California
Founded
2015
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Simplify's Take
What believers are saying
- Magic's official site shows 2M tasks completed this year, proving active demand.
- Magic serves busy professionals globally with 24/7 coverage, expanding addressable enterprise usage.
- Human-in-the-loop work supports AI training, moderation, and transcription as durable revenue streams.
What critics are saying
- Upwork and Fiverr commoditize remote labor pricing, squeezing Magic's margins by 2026.
- If AI agents automate inboxes and scheduling, Magic's core labor model collapses within years.
- Client trust breaks instantly if assistant quality slips, because Magic sells reliability, not software.
What makes Magic unique
- Magic launched in 2015 from NASA Ames Research Center.
- Magic offers 24/7 worldwide on-demand assistants and dedicated executive assistants.
- Magic claims 750,000 assistants interviewed and 2M tasks completed this year.
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Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
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0%The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.
AI is taking over the world, and companies in every industry are wondering if they will be disrupted by this technology. From search engines and journalism to therapy and coding, AI has the potential to revolutionize the way we live and work.At the forefront of this exciting industry is ChatGPT, the revolutionary chatbot platform by OpenAI that is gaining attention from entrepreneurs and investors alike. “I’m really excited about the potential of AI,” said Aaron Kemmer, President of Magic. “ChatGPT is just the tip of the iceberg, and every day we’re seeing new exciting products that are reimagining how all aspects of work are done.”Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at WunderkindBehind every successful AI system is a team of hardworking humans, and that’s where Magic comes in. Magic’s “human in the loop” approach has provided thousands of workers to companies looking to quickly scale up their human teams, many of which are using these workers to train their AI algorithms.Companies partner with Magic to help them train their AI algorithms across content moderation, content creation, transcription in healthcare settings, customer support, and more.“At Magic, we understand the limitations of traditional AI systems and have developed a solution that combines the best of both human and machine intelligence,” said Aaron Kemmer, President of Magic. “We are providing AI to remote workers, and remote workers to AI companies.”Marketing Technology News: The Benefits of PR in Modern Day MarketingMagic offers a range of services to support the growth and success of AI companies, such data labeling, annotation, transcription, evaluating their models, and performing the work that will be used to train their data sets.“Our human-in-the-loop approach is helping businesses across Silicon Valley and beyond to achieve their goals with AI, and we can’t wait to see what the future holds.”As an example of how AI is changing the approach to work, this entire press release was written by AI – including the quotes of Kemmer (with his edits and approval, of course)
San Francisco, California – August 18, 2021 – Magic, Inc. has been named the silver winner in the Enterprise Service category in Best in Biz
"We want to be the passport of the internet," said Magic's CEO.