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HoYoverse

Immersive free-to-play gaming with purchases

User Researcher

UX ResearchConfirmed live in the last 24 hours
Full-timeLos Angeles, CA, USAIn-person

About the Job

Requirements

  • Experience applying appropriate research methodologies to meet product needs.
  • Passion for games and the games industry, experience with a variety of game genres, and understanding of player psychology.
  • Experience in user research or complete game projects is preferred.
  • One to three years of prior experience in user research from gaming, technology, or an adjacent field is preferred.
  • Mandarin proficiency is a plus.
  • Experience designing or applying artificial intelligence or large language model-based workflows is a plus.
  • Strong communication, responsibility, execution, learning, self-direction, logical reasoning, objectivity, rigor, interpersonal skills, and teamwork.

Responsibilities

  • Own user research projects at different stages of the game product life cycle and conduct global market research.
  • Collaborate with the Shanghai office on research projects in the U.S. office as needed, owning user research studies end-to-end, including stakeholder communication, identifying research needs, methodology design, execution, analysis, and report writing.
  • Conduct industry and competitor analysis, identify industry trends, understand product features and user needs, and deliver actionable insights.

Desired Qualifications

  • In-depth understanding of anime games and/or at least one core game genre.

About the Company

HoYoverse

Immersive free-to-play gaming with purchases

HoYoverse creates immersive virtual world experiences and a broad portfolio of digital entertainment. Its core offerings are free-to-play online games such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai Star Rail, which run on platforms worldwide and monetize via in-game purchases like character skins and upgrades. Beyond games, HoYoverse develops desktop software (N0va Desktop) and runs HoYoLAB, a community platform that connects players. The company also expands its universe through animations, comics, music, novels, and merchandise built around its game concepts. This approach differs from others by integrating a large, interconnected media ecosystem that spans games, software, community, and cross-media content. The goal is to grow a global, engaged audience by delivering rich storytelling and visual experiences across multiple formats while generating revenue through ongoing in-game spending and diversified digital products.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Indonesia
Founded
2022

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