Taco Bell

Fast-food chain serving Mexican-inspired cuisine

Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeWoking, UKNo salary listedIn-person

About the Job

Requirements

At least 5 years of professional marketing experience (non-internship) in QSR, retail, FMCG, or food-related sectors.
A proven track record of leading brand-building and commercial performance marketing initiatives.
Leadership and relationship-building skills, including the ability to influence cross-functional partners and external agencies.
Experience developing and executing multi-market marketing calendars and launching new products.
Hands-on expertise managing the full creative process, including brief writing, production oversight, and budget management.
A data-driven mindset and the ability to translate insights into actionable strategies.
Consulting or strategy experience creating business cases and proposals for franchise partners.
Understanding of restaurant or retail operational complexity and strong negotiation skills.

Responsibilities

Own and execute a national marketing strategy that drives restaurant footfall and strengthens brand perception.
Lead end-to-end national campaigns, from concept through production to rollout, across above-the-line and below-the-line channels.
Manage creative agency partners, overseeing briefs, production, post-production, timelines, and budgets.
Collaborate with commercial finance, restaurant operations, and food innovation teams to align brand strategy with business goals.
Build and nurture relationships with franchise partners to ensure seamless implementation of brand initiatives.
Identify and activate revenue-growth opportunities through core activations, limited-time offers, and value plays.
Leverage best practices and learnings from Taco Bell’s global markets to inform local initiatives.
Partner with the Digital Marketing Manager to integrate online programs with traditional marketing efforts.
Analyse performance data to optimise campaigns and inform future strategic decisions.
Develop business cases and sell-in decks to secure stakeholder buy-in and drive cross-functional alignment.

Desired Qualifications

The ability to turn strategic concepts into tangible actions.
A collaborative approach and ability to thrive in a fast-paced, start-up-like environment.

Taco Bell UK and Europe Limited is seeking a dynamic Brand Manager to own the marketing strategy that fuels footfall, elevates consumer perception and scales the brand’s fame. Reporting to the UK Head of Marketing, you’ll lead cross‑functional squads, partner with franchisees and global teams, and blend strategic thinking with hands‑on execution in a fast‑paced, entrepreneurial environment.

Minimum 5 years of professional marketing experience (non‑internship) in QSR, retail, FMCG or food‑related sectors.
Proven track record of leading brand‑building and commercial performance marketing initiatives.
Strong leadership and relationship‑building skills with the ability to influence cross‑functional partners and external agencies.
Experience developing and executing multi‑market marketing calendars and launching new products.
Hands‑on expertise in managing the full creative process, including brief writing, production oversight and budget management.
Data‑driven mindset with the ability to translate insights into actionable strategies.
Big‑picture thinker who can turn strategic concepts into tangible actions.
Collaborative team player who thrives in a fast‑paced, start‑up‑like environment.
Consulting or strategy experience creating business cases and proposals for franchise partners.
Understanding of restaurant or retail operational complexity and strong negotiation skills.

Own and execute a national marketing strategy that drives restaurant footfall and strengthens brand perception.
Lead end‑to‑end national campaigns—from concept through production to rollout—across above‑ and below‑the‑line channels.
Manage creative agency partners, overseeing briefs, production, post‑production, timelines and budgets.
Collaborate with commercial finance, restaurant operations and food innovation teams to align brand strategy with business goals.
Build and nurture relationships with franchise partners to ensure seamless implementation of brand initiatives.
Identify and activate revenue‑growth opportunities through core activations, limited‑time offers and value plays.
Leverage best practices and learnings from Taco Bell’s global markets to inform local initiatives.
Partner with the Digital Marketing Manager to integrate online programs with traditional marketing efforts.
Analyse performance data to optimise campaigns and inform future strategic decisions.
Develop business cases and sell‑in decks to secure stakeholder buy‑in and drive cross‑functional alignment.

About the Company

Taco Bell

Fast-food chain serving Mexican-inspired cuisine

Taco Bell is a fast-food chain that specializes in Mexican-inspired meals and operates mainly in the United States with a global reach through franchised locations. Its menu includes items like tacos, burritos, quesadillas, and nachos, often featuring limited-time offers such as the Cravings Value Menu and Nacho Fries to attract customers. The business runs both company-owned and franchised restaurants, which helps it expand quickly while keeping capital costs lower. Revenue comes from selling food and beverages in its restaurants, plus franchise fees and royalties from the franchise model. Being part of Yum! Brands (along with KFC and Pizza Hut) gives Taco Bell access to shared resources, supply chain strength, and marketing support, and the Taco Bell Foundation supports youth empowerment and education. The company aims to provide affordable, quick meals for a broad audience while growing its brand and footprint through a scalable franchise system and ongoing menu innovations.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $13.7M
Headquarters: Irvine, CA
Founded: 1962

Recently Posted Jobs

Explore more opportunities at Taco Bell

See more jobs