Full-Time
Marketing Operations Director
Promenade
51-200 employees
B2B e-commerce platform with POS
Compensation Overview
$80k - $120k/yr
Santa Monica, CA, USA
Remote
 Growth & Marketing (1) |
|---|
- 2-3+ years of experience in a Marketing Operations or Marketing Strategy role
- High Proficiency with Salesforce Sales Cloud, Salesforce Service Cloud, Pardot, and automation best practices
- Understand attribution, funnel stages, campaign tagging, and lifecycle tracking
- High Proficiency with Google Suite and Microsoft Office
- Know how to translate business questions into dashboards, workflows, or logic flows
- Have a passion for marketing strategy and want to scale the impact of the whole team
- Are a proactive problem-solver with strong communication skills
- Initiate and build relationships with people in an open, friendly, and accepting manner
- Have a result and success-oriented mentality, conveying a sense of urgency and driving issues to closure
- Note: This is a technical role, focused on data, reporting, and team enablement - not a leadership role
- Own and improve marketing systems and processes, with a focus on automation, attribution, and performance tracking
- Build and manage reporting dashboards for daily, weekly, and monthly KPIs across channels
- Partner with leadership to build forecasting models and campaign performance analyses
- Maintain and optimize Pardot and Salesforce for marketing use (campaign tracking, lead routing, etc.)
- Identify and implement new tools that improve lead quality, conversion rates, and marketing productivity
- Develop and document standard operating procedures for cross-functional collaboration
- Support new growth initiatives by creating the infrastructure for measurement and scaling
- Monitor data integrity, manage integrations, and troubleshoot issues proactively
- Lead or support cross-functional data projects such as CRM migrations, system integrations, and large-scale data cleanups
Promenade provides specialized e-commerce solutions for small and medium-sized B2B retailers in niche sectors such as florists, restaurants, liquor stores, and butcher shops. It offers a platform that combines point-of-sale (POS) systems, online ordering, and marketing tools to help businesses manage operations more efficiently and grow revenue, while reducing reliance on third-party services that charge high fees. The company earns subscription fees for its platform plus extra services like marketing and customer support. What sets Promenade apart is its tailormade approach for local, independent businesses, delivering an end-to-end solution that covers sales, online presence, and marketing within one platform. The goal is to help these businesses attract and retain customers, improve profitability, and operate more efficiently.
Company Size
51-200
Company Stage
Series B
Total Funding
$18.2M
Headquarters
Santa Monica, California
Founded
2011
Simplify's Take
What believers are saying
- Restaurants adopt direct platforms, avoiding third-party fees since 2022 expansion.
- Florist POS launched July 7, 2022, streamlines online and in-store management.
- Users achieve over 40% annual growth via SEO and direct ordering tools.
What critics are saying
- Square undercuts with lower-cost POS, capturing clients in 6-12 months.
- Toast erodes restaurant share with 40% SMB growth in 12-18 months.
- California AB-1234 mandates fragment liquor network, spiking costs by July 2026.
What makes Promenade unique
- Promenade tailors e-commerce and POS for florists, restaurants, and liquor stores.
- Evolved from BloomNation founded in 2010 to avoid third-party wire fees.
- Integrates online ordering, inventory, and marketing without aggregator commissions.
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Your Connections
People at Promenade who can refer or advise you
Benefits
Remote Work Options
Professional Development Budget
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Hybrid Work Options
Equity/Stock options
Transportation coverage