Promenade
B2B e-commerce platform with POS
Marketing Operations Director
+ Equity Grants
About the job
- 2-3+ years of experience in a Marketing Operations or Marketing Strategy role
- High Proficiency with Salesforce Sales Cloud, Salesforce Service Cloud, Pardot, and automation best practices
- Understand attribution, funnel stages, campaign tagging, and lifecycle tracking
- High Proficiency with Google Suite and Microsoft Office
- Know how to translate business questions into dashboards, workflows, or logic flows
- Have a passion for marketing strategy and want to scale the impact of the whole team
- Are a proactive problem-solver with strong communication skills
- Initiate and build relationships with people in an open, friendly, and accepting manner
- Have a result and success-oriented mentality, conveying a sense of urgency and driving issues to closure
- Note: This is a technical role, focused on data, reporting, and team enablement - not a leadership role
- Own and improve marketing systems and processes, with a focus on automation, attribution, and performance tracking
- Build and manage reporting dashboards for daily, weekly, and monthly KPIs across channels
- Partner with leadership to build forecasting models and campaign performance analyses
- Maintain and optimize Pardot and Salesforce for marketing use (campaign tracking, lead routing, etc.)
- Identify and implement new tools that improve lead quality, conversion rates, and marketing productivity
- Develop and document standard operating procedures for cross-functional collaboration
- Support new growth initiatives by creating the infrastructure for measurement and scaling
- Monitor data integrity, manage integrations, and troubleshoot issues proactively
- Lead or support cross-functional data projects such as CRM migrations, system integrations, and large-scale data cleanups
About the company
Promenade provides specialized e-commerce solutions for small and medium-sized B2B retailers in niche sectors such as florists, restaurants, liquor stores, and butcher shops. It offers a platform that combines point-of-sale (POS) systems, online ordering, and marketing tools to help businesses manage operations more efficiently and grow revenue, while reducing reliance on third-party services that charge high fees. The company earns subscription fees for its platform plus extra services like marketing and customer support. What sets Promenade apart is its tailormade approach for local, independent businesses, delivering an end-to-end solution that covers sales, online presence, and marketing within one platform. The goal is to help these businesses attract and retain customers, improve profitability, and operate more efficiently.
Company Size
51-200
Company Stage
Series B
Total Funding
$18.2M
Headquarters
Santa Monica, California
Founded
2011
Get referred to Promenade
See people who can refer or advise you
Simplify's Take
What believers are saying
- August 2026 restaurant pages tout Otter order consolidation and timed-menu management.
- Promenade's planned Promenade Point of Sale tightens product lock-in across workflows.
- May 2025 Floom adds cross-border florist demand and wider merchant density.
What critics are saying
- Square, Clover, Toast, and Otter compress Promenade's differentiation by 2027.
- Promenade still depends on thousands of independent merchants with high churn and thin margins.
- If Promenade POS slips, merchants stay on incumbents and cross-sell collapses.
What makes Promenade unique
- Promenade owns florist density through BloomNation, then expanded into restaurants and liquor stores.
- Promenade bundles websites, ordering, marketing, and POS into one vertical workflow.
- May 2025 Floom acquisition extends florist reach into the U.K. and Europe.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Remote Work Options
Professional Development Budget
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Hybrid Work Options
Equity/Stock options
Transportation coverage