Growth Marketing Lead - Food & Beverage

About the role

Are you a revenue-focused B2B marketer who thrives in a fast-paced environment? Do you exhibit creativity when developing new strategies for reaching your target markets? Are you results-oriented with an enthusiasm to see the impact of your efforts?

Aptean’s North America Marketing Team is hiring for a Senior Marketing Campaign Manager, based onsite in Alpharetta, who is responsible for owning demand generation campaigns and programs for our food and beverage segment. You’ll own the full-funnel campaign portfolio for food and beverage: building the campaign calendar, defining segment and persona targeting, developing campaign messaging, and orchestrating the tactic mix across email, paid media, content syndication, social, events and webinars. You’ll be accountable for pipeline contribution and campaign ROI, and you’ll work cross-functionally with sales, marketing and product to align our investment against goals and pipeline targets.

The person in this position will demonstrate strong program project management skills, including planning, promotion, execution, and material development. Candidates will have a successful track record of developing and executing marketing programs, as well as a deep understanding of the synergetic relationship between Marketing, Sales, and Product Management.

You will also:

• Own the food and beverage campaign strategy from planning, messaging, tactic mix, execution and measurement
• Build and scale integrated campaigns and ABM programs that generate qualified pipeline
• Work closely with product marketing and management on solution launches
• Stay current on food and beverage industry dynamics and regulatory shifts to sharpen targeting and messaging
• Serve as the marketing point of contact for food and beverage sales leadership, translating field feedback into campaign adjustments
• Stay well-informed on marketing trends and emerging technologies to incorporate into the strategy for optimizing the company’s marketing investment.
• Foster positive, collaborative relationships with other marketing teams, inside sales, field sales and product management
• Execute campaigns in line with budget and demonstrate positive ROI in line with agreed targets

About you

Typically requires 7-10 years of related experience marketing B2B enterprise software solutions (ERP/ SCM marketing experience strongly preferred) in the food and beverage industry (preferred), with a Bachelor’s degree.

Knowledge, Skills and Abilities

• Strong understanding of B2B SaaS, and experience marketing to food and beverage manufacturers and distributors a plus.
• Proven track record owning integrated B2B campaigns with measurable pipeline and business impact
• Creative thinker with sharp instincts for positioning the right message to the right audience at the right funnel stage.
• Understanding of marketing operations, automation and measuring ROI.
• Demonstrated ability to collaborate with peers and senior management across multiple organizations, geographies and cultures.
• Understanding of account based marketing and multi-channel campaign orchestration.
• Excellent verbal and written communication skills, including the ability to explain technical concepts to marketers and other stakeholders.
• Experience using Marketing Automation platforms, particularly Marketo.
• Proficiency with Microsoft Office, including Excel and PowerPoint; Adobe Creative Cloud familiarity an advantage.
• Analytical problem solving and decision making skills.
• Strong time management, organization, and prioritization skills, with the ability to run multiple campaigns concurrently.
• Strong desire to undertake ongoing professional study and training.

What’s in it for you?
Aptean offers competitive pay and robust benefit plans along with the opportunity to
grow your career in a fast-paced, flexible and casual environment, an outstanding
opportunity for career development and growth.  

About Aptean
At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled,
purpose-built software and superior customer experiences from people who care.
Aptean is a global provider of mission-critical, industry-specific software solutions.
Aptean’ s purpose-built ERP and supply chain management solutions help address the
unique challenges facing process and discrete manufacturers, distributors and other
focused organizations. Aptean’ s compliance solutions are built for companies serving
specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000
highly specialized organizations in more than 20 industries and 80 countries rely on
Aptean to streamline their everyday operations.

“At Aptean, our global and diverse employee base is our greatest asset. It is through
embracing and understanding our differences that we are able to harness our individual
power to maximize the success of our customers, our employees and our company.” –
TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are
central. We are committed to applying this principle as we interact with our customers,
build our teams, cultivate our leaders and shape a company in which any employee can
succeed, regardless of race, color, sex, national origin, sexuality and gender identity,
religion, disability or age. Celebrating our diverse experiences, opinions and beliefs
allows us to embrace what makes us unique and to use this as an asset in bringing
innovative solutions to our customer base.

Disclaimer: This position is intended for direct applicants only. No agencies or third-party recruiters, please. Unsolicited agency submissions will not be considered.