Marketing Automation Solutions Architect

About the role

Credible's Marketing Automation Team (MAT) owns, operates, and scales Credible's marketing automation ecosystem. We're looking for a temporary Marketing Automation Solutions Architect to cover for a full-time team member on leave for approximately 3-6 months. [Engagement type, start date, and end date: TBD.]

This is a senior, hands-on technical role. You'll step in as the technical point of contact for MAT's platforms, data flows, and integrations, keeping complex, revenue-critical and compliance-critical email programs running smoothly while our architect is out. You'll work across our marketing automation platform, SQL-based audience and data architecture, and the surrounding data ecosystem (Snowflake, dbt, AWS), and partner with Lifecycle Marketing, Business Intelligence, Engineering, Information Security, and Legal/Compliance.

The focus is continuity: operating and maintaining what's in place, handling the team's toughest technical questions, and protecting the quality and compliance of everything that ships. We're looking for someone who can ramp quickly, work independently, and leave things well documented.

Responsibilities

• Serve as the day-to-day technical authority for Credible's marketing automation platform: configuration, data flows, integrations, and sync logic with other internal systems
• Maintain and troubleshoot existing multi-touch email journeys, including entry criteria, branching logic, throttling, and exit rules, and build or modify journeys as needed for in-flight business needs
• Maintain and extend personalization logic in languages like AMPscript, Liquid, Handlebars, or SSJS
• Write and review SQL for audience segmentation, data design, and test/control cohort frameworks
• Partner with the Marketing Automation Team Manager to validate audiences and monitor data flowing into and out of the marketing automation platform
• Safeguard compliance-sensitive features, including consent and global unsubscribe sync, suppression logic, adverse action notice delivery, and PII handling, ensuring they meet legal, security, and data-privacy requirements (CAN-SPAM, CCPA, GDPR, CASL)
• Maintain security-sensitive integration patterns, including key/secret rotation and environment handling
• Participate in MAT's peer/technical review process, holding work to documented coding, naming, and version-control standards
• Act as the escalation point for difficult technical problems, supporting the Lifecycle Marketing Team with debugging and best practices
• Translate business and marketing requirements from Lifecycle Marketing into technical designs, working within MAT's Jira/sprint process (work-type tagging, MAT Review gate, sprint planning and review)
• Work with BI/Data Engineering, Engineering, Information Security, and Legal/Compliance to keep releases secure, compliant, and production-ready
• Document your work and update architecture notes and technical processes so the handoff back to the full-time architect is seamless
• Use AI tools (coding assistants, research agents) to speed up research, code review, documentation, and QA

Education and experience

• BA/BS in Marketing, Business, Computer Science, or equivalent experience preferred
• 5+ years of experience with an enterprise email/marketing automation platform; deep, hands-on experience with Salesforce Marketing Cloud, Braze, Iterable, HubSpot, or similar is required
• Advanced proficiency in email scripting (AMPscript, Liquid, Handlebars, etc.), including reusable, shared logic (content blocks, config/core patterns)
• Advanced SQL skills for audience segmentation and complex query logic (joins, window functions, CASE logic, CTEs, etc.)
• Advanced HTML/CSS for responsive, cross-client email development
• Experience with API integrations (SOAP/REST), JWT or token-based authentication flows, and secure link/redirect handling
• Working knowledge of modern data stacks (e.g., Snowflake, dbt) and comfort with Git-based PR workflows
• Strong understanding of the data privacy and compliance landscape (CAN-SPAM, CCPA, GDPR, CASL) and rigorous handling of PII
• Experience with Agile/Scrum delivery and Jira-based workflows, including technical/peer review
• Excellent communication skills, able to translate between marketers, compliance/legal, and engineering stakeholders
• Ability to ramp quickly and work independently with minimal onboarding
• Hands-on experience using AI tools (e.g., Cursor, GitHub Copilot, Claude Code) to write, debug, or review SQL and scripting code

Tools You'll Use

• Salesforce Marketing Cloud
• Braze
• VS Code / Sublime Text — code editors for HTML, SQL, AMPscript, and SSJS development
• SQL and Snowflake — querying Credible's data warehouse for segmentation, reporting, and insights
• Jira — sprint planning, ticket workflow, and MAT's peer review process
• Confluence — team documentation and operating manual
• Postman — testing API integrations
• Email on Acid (or similar) — cross-client email rendering and QA

Preferred qualifications

• Salesforce Marketing Cloud Developer, Consultant, and/or Architect certification, or Braze Certified Technical Marketing Expert/Developer certification
• Experience in financial services or another highly regulated industry
• Prior contract or consulting experience, with a track record of getting up to speed quickly in a new environment