Retail Sales Associate
About the job
- Must be at least 18 years of age.
- Past retail experience is preferred but not required.
- Strong customer service and verbal communication skills are required.
- Ability to flourish in a team environment is required.
- Familiarity with cash register functions is required.
- Ability to quickly perform basic math is required.
- Willingness to work a flexible schedule that may include weekends and holidays is required.
- Ability to lift 4 pounds frequently and a maximum of 8 pounds occasionally; kneel or squat frequently; move product boxes up to 50 pounds with assistance if necessary; stand for extended periods; climb ladders occasionally; and climb and descend stairs frequently depending on location is required.
- Provide customer service using proper selling techniques, product knowledge, and the GUEST service model: greet and make customer contact; understand customer needs; educate customers on product features and benefits; solve customer problems and answer questions; and complete transactions through suggestive selling, multiple selling, and effective closing.
- Measure and fit customers with appropriate New Balance products.
- Inform customers about current promotions.
- Keep the sales floor neat, organized, and well stocked.
- Ensure items are properly labeled and price marked.
- Protect products by greeting customers, attaching and detaching security tags, monitoring floor merchandise, and reporting shrinkage and security violations.
- Follow safety regulations, including proper lifting procedures and timely reporting of accidents and near misses.
- Past retail experience is preferred.
About the company
New Balance is a major footwear and apparel company that sells athletic shoes and clothing in more than 120 countries. It focuses on performance, quality, and craftsmanship to ensure comfort and a good fit for athletes. The company’s products are built through careful design and manufacturing choices to enhance movement and support, rather than relying on hype or fad trends. What sets New Balance apart is that it remains privately held, which the company says allows it to act independently and pursue its own standards without shareholder pressure, while continuing to invest in its associates and communities. New Balance aims to push boundaries—whether by updating styles, improving production methods, or expanding its headquarters—while maintaining integrity and teamwork. Its broader goal is to help people move well, support athletes, and contribute positively to the communities in which it operates.
Company Size
10,001+
Company Stage
Grant
Total Funding
$80K
Headquarters
Boston, Massachusetts
Founded
1906
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Simplify's Take
What believers are saying
- New Balance reported $9.2 billion in 2025 sales and 14,000 associates.
- Mexico will end 2026 with 21 stores, extending omnichannel distribution.
- Fall 2026 launches like 204L, 2010, and 991v2 keep product freshness.
What critics are saying
- New Balance sued Decathlon on September 15, 2026, signaling costly trademark defense.
- Stolen Action Bronson 2811 inventory leaked onto resale markets, exposing distribution control gaps.
- If courts weaken N-logo protection, imitators commoditize New Balance's signature branding.
What makes New Balance unique
- New Balance's Made in USA footprint distinguishes it from Nike and Adidas.
- Its September 2026 military contract reinforces American manufacturing and institutional credibility.
- Collaborations with Miu Miu, Action Bronson, and Ayo Edebiri sustain cultural relevance.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- 401(k) Retirement Plan
- 401(k) Company Match
- Unlimited Paid Time Off
- Paid Vacation
- Paid Holidays
- Parental Leave
- Professional Development Budget
- Wellness Program