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Caterpillar

Makes heavy machinery, engines and gas turbines

Technical Marketing Communicator

Product MarketingPosted on Nov 9
Full-time

About the Job

Requirements

  • Technical content writing skills focused on customers, including experience writing customer-facing content about technical product features and capabilities for online and offline channels.
  • Experience writing content to support AIO.
  • Aptitude for working with technical data, such as product specifications, and translating it into clear customer language.
  • Relevant product and application knowledge, or the ability to gain it quickly, to identify customer pain points and product features that meet those needs.
  • Ability to work with software systems such as content and asset management systems and project management systems.
  • Strong project management, organizational, and planning skills, with the ability to work independently to execute work and meet deadlines.
  • Commitment to quality and strong attention to detail.
  • Ability to work onsite five days a week when not traveling.
  • Ability to travel up to 15%.

Responsibilities

  • Lead the content workstream for Go-To-Market teams and partner with other workstreams to develop Go-To-Market strategies, including target markets, product rollout, marketing plans, and consistent product messaging.
  • Collaborate with product specialists, regional marketing teams, and engineers to develop global core content plans, including deliverables, languages, and due dates, aligned with the content strategy.
  • Write and deliver educational product content that communicates technical features and capabilities to internal and external audiences, including technical specification documents, product webpages, listicles, frequently asked questions, and videos, optimized for artificial intelligence and organic search.
  • Understand and develop content for global audiences, accounting for industry and regional nuances as applicable.
  • Partner with enterprise process owners and vendors to produce and publish content, manage projects, and work in internal production and publication systems, including content and asset management databases and translation agencies.
  • Coordinate video and photography shoots and the creation of product imagery.
  • Develop and manage budgets to support product launches and updates, including creating launch materials.
  • Keep product marketing materials current and accurate, including specification sheets, product pages, and product visuals, and conduct ongoing optimization as appropriate.

Desired Qualifications

  • Experience writing customer-facing technical product content for online and offline channels.
  • Experience writing content to support AIO.
  • Relevant product and application knowledge.
  • Strong project management, organizational, and planning skills.
  • Strong communication skills.

About the Company

Caterpillar

Makes heavy machinery, engines and gas turbines

Caterpillar makes construction and mining machines, diesel and natural gas engines, industrial gas turbines and locomotives for contractors, mines, energy companies and data center builders. It is the world's largest maker of construction and mining equipment, and its yellow Cat bulldozers and excavators work in nearly every country. Customers buy or rent machines through independent Cat dealers, while its engines and turbines generate electricity and push natural gas through pipelines. Caterpillar earns money from equipment sales and from the parts and repairs that dealers supply over a machine's working life. It was formed in 1925 when California's Holt and Best tractor companies merged, and it is based in Irving, Texas.

Company size
10,001+
Company stage
IPO
Headquarters
Irving, TX
Founded
1925

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