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Fanatics

China-based licensed sports merchandise retailer

Senior Manager - Knowledge Management

Customer ExperiencePosted on Nov 11
Full-timeDenver, CO, USA$150k - $170k

About the Job

Requirements

  • At least 8 years of experience in operations, knowledge management, customer experience, or a related field, including leading teams.
  • Ability to build and run a content or knowledge function with defined standards, ownership, and governance.
  • Strong analytical skills and ability to synthesize case and performance data into priorities and recommendations.
  • Track record of partnering with Product and Engineering teams on requirements, prioritization, and delivery.
  • Rigorous attention to detail and strong organization, including managing parallel workstreams and deadlines.
  • Strong written and verbal communication skills, including presenting clear, data-backed conclusions to senior leaders.
  • Ability to work from strategy through execution and translate strategy into operating practice.
  • Ability to pass licensing required by state racing and gaming regulatory bodies.
  • Bachelor’s degree or equivalent experience.

Responsibilities

  • Own the knowledge base supporting FBGA and ARENA, including its structure, taxonomy, content, accuracy, and coverage.
  • Establish and run a content lifecycle with clear owners, testing and review cadences, and approval workflows to keep content current as policies, products, and states change.
  • Set and enforce content standards to keep knowledge consistent, compliant, and usable by people and AI.
  • Drive the evolution of internally developed tools and automated processes so Knowledge can scale with the broader business.
  • Analyze trends across case types and subtypes, focusing on containment, escalation, repeat contact, and user-experience quality.
  • Turn trends and quality findings into a prioritized backlog of content, process, and product improvements, and follow through to impact.
  • Deliver regular readouts to Operations leadership and partner teams that connect knowledge changes to measurable outcomes.
  • Serve as the Operations lead partner to Product and Engineering on knowledge systems, tooling, and requirements shaping how knowledge reaches FBGA and ARENA.
  • Partner with the Quality team to act on evaluation findings and with the Go-To-Market team to prepare launch content before go-live.
  • Surface customer and operational insights to Product, Marketing, Compliance, and other frontline teams.
  • Lead, hire, and develop the Knowledge team, setting priorities and expectations for rigor and ownership.
  • Build the team’s operating rhythm, including planning, intake, prioritization, and reporting, so work is visible, organized, and predictable.
  • Ensure the team follows internal and external guidelines and regulations.

Desired Qualifications

  • Experience with AI-assisted support, chatbots, or retrieval-based knowledge systems, and understanding of how content quality affects their performance.
  • Experience in online sportsbook, casino, or poker, or another regulated, fast-moving environment.
  • Familiarity with proprietary online gaming tools, systems, and reports for Fraud, Payments, Gaming, or Sportsbook.
  • Experience with knowledge management platforms and content analytics.
  • Hands-on SQL or data analysis skills.
  • Master’s degree.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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