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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Senior Integrated Content Marketing Strategist

Content Design & StrategyConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Minimum of 5 years of experience in a B2B Integrated Content Marketing role with direct client-facing experience, ideally supporting complex, multi-stakeholder sales cycles.
  • A journalism or copywriting foundation is strongly preferred.
  • Advanced understanding of data analysis and data visualization using tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce.
  • Advanced, fluent proficiency with AI tools as a core part of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity, used for research, ideation, drafting, and content operations at scale.
  • Advanced knowledge of B2B Integrated Content strategy spanning thought leadership, lead magnets, sales enablement material, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales and conversion-focused landing pages, and brand messaging, with a focus on aligning every deliverable to business goals and revenue priorities.
  • Demonstrated ability to set strategy, including defining the content thesis for an account and defending it under scrutiny.
  • Exceptional time management, prioritization, and organizational skills for strategy planning, task delegation, and reviewing deliverables across a high-volume, high-complexity account load.
  • Ability to provide positive and constructive feedback to team members supporting accounts, with proven experience training and upleveling other strategists or writers.
  • Proactive, solution-oriented problem-solving approach and a team-player mentality, with a bias toward original thinking over templated execution.
  • Exceptional presentation skills, with proven ability to present integrated content strategy and sales pitch presentations directly to C-suite executives, tailor storytelling to the audience, and deliver actionable, defensible recommendations under executive scrutiny.
  • Forward-thinking, product-level perspective on the content offering, including proposing new formats, services, and approaches rather than only refining existing ones.
  • Advanced proficiency in spoken and written English is required.

Responsibilities

  • Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts.
  • Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and is not driving pipeline.
  • Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output.
  • Enhance and optimize business operations through the deployment of AI technologies.
  • Utilize and leverage Power Digital's Nova ecosystem to benefit departmental objectives.
  • Ensure timely delivery of Integrated Content workflows while maintaining adherence to Power Digital's processes, including Asana, Slack, and Pulse.
  • Proactively surface strategic insights and business-critical updates to internal and client teams, serving as the point of authority on account content direction.
  • Stay current with B2B content marketing trends and AI-driven content practices, and educate clients on recommended actions and future strategy.
  • Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to connect content strategy across channels.
  • Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage.
  • Execute Integrated Content deliverables with high accuracy and quality to avoid negative revenue impacts for clients.
  • Set informed content goals and forecasts based on historical client data and current audience needs, adapting or re-forecasting as market and account conditions shift.
  • Lead communication with internal and client teams, including C-level stakeholders.
  • Complete and drive adoption of Power Circuit on applicable accounts.
  • Deliver all deliverables and launches on time.
  • Perform other applicable or related duties as assigned.
  • Manage accounts with the highest workflow volume or complexity, primarily Enterprise and/or Growth accounts, while achieving positive feedback.
  • Apply deep understanding of the full B2B marketing funnel and buyer journey, including the role Integrated Content plays in moving multi-stakeholder deals through it.
  • Identify the biggest Integrated Content opportunities based on client goals and pipeline priorities, and deliver a clear, defensible strategic roadmap for execution.
  • Work with the team to delegate Integrated Content tasks and receive them with enough time to review, meet client workflow deadlines, and minimize errors such as typos and grammatical issues, with minimal review from Account Managers and Account Directors.

Desired Qualifications

  • A journalism or copywriting foundation is strongly preferred.
  • Experience supporting complex, multi-stakeholder B2B sales cycles is ideally desired.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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