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Avery Dennison

Materials science and RFID labeling solutions

Business Development Manager - Durable

Business Development & PartnershipsPosted on Nov 10
Full-timeGuangzhou, Guangdong Province, ChinaNo salary listedIn-person

About the Job

Requirements

  • A master's degree with at least 5 years of experience related to segment marketing and/or business development, or a bachelor's degree with at least 7 years of related experience.
  • Experience with material solutions or pressure-sensitive adhesive applications is a plus.
  • Familiarity with end-user and customer qualification processes, certification, and industrial standards is required; understanding of automobiles, electronics, electrical appliances, power tools, in-vitro diagnostics, and qualification processes is a plus.
  • A proven record of leading new product development activities and commercialization at customers or end users is required.
  • Basic product management knowledge is required; hands-on product management experience is a plus.
  • Good written and spoken English is required.
  • Good cross-functional and cross-regional communication and customer interaction skills are required.

Responsibilities

  • Lead segmental business development within Greater China, acting as a bridge between customers—including brand owners, original equipment manufacturers, original design manufacturers, converters, and distributors—and internal research and development, production, quality, and sales teams to accelerate new-market scoping, clarify customer needs, build opportunity pipelines, and secure product specification and design-in.
  • Improve customer experience and shorten troubleshooting cycles.
  • Develop and execute the overall segmental business strategy for the durable business.
  • Investigate and summarize market dynamics and trends, value chains, competitor landscapes, and customer segmentation; define product solution value propositions.
  • Build the business opportunity pipeline and drive new product development activities to support sustainable business growth.
  • Cooperate with cross-functional teams, including research and development, commercial, and supporting teams, to commercialize new products and ensure end-user satisfaction.
  • Work with other business divisions and global teams on cross-regional and global customer and end-user business development.

Desired Qualifications

  • Experience with material solutions or pressure-sensitive adhesive applications.
  • Understanding of automobiles, electronics, electrical appliances, power tools, in-vitro diagnostics, and qualification processes.
  • Hands-on product management experience.

About the Company

Avery Dennison

Materials science and RFID labeling solutions

Avery Dennison provides materials science and digital identification solutions to improve branding, labeling, and supply chain efficiency across industries such as retail, apparel, logistics, and healthcare. Its products include pressure-sensitive materials, RFID tags, and labeling solutions, which enable tracking, identification, and efficient handling of goods. These materials and technologies work together to automate workflow, reduce waste, and increase visibility by labeling items and enabling item-level tracking through RFID. The company differentiates itself through its broad, integrated portfolio of high-performance materials and digital tagging technologies, a global footprint, and a strong commitment to sustainability and corporate responsibility. Its goal is to help customers operate more efficiently while reducing environmental impact and strengthening supply chain transparency.

Company size
10,001+
Company stage
IPO
Headquarters
Mentor, OH
Founded
1935

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