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Leupold + Stevens

Designs, manufactures, and assembles precision optics

Product Line Manager 1

Full-TimePosted on 10/24/2026
$85k - $105k
Mid, Senior
Bachelor's, Master's
Beaverton, OR, USA
In PersonOn-site office work with exposure to the manufacturing environment; 20% travel based on season.
ProductProduct Management
No H1B Sponsorship

About the job

Requirements
  • A bachelor's degree in business, marketing, advertising, or a related field is required; a master's degree is preferred.
  • Three to five or more years of progressive experience in the marketing or product line management function of a consumer product company in a global, multi-channel sales environment.
  • Thorough understanding of brand, category, or product line management practices and processes.
  • Knowledge of the assigned product category, shooting sports, hunting, firearms, and associated optics applications.
  • Strong analytic, quantitative, and strategic planning skills.
  • Strong presentation, communication, decision-making, problem-solving, and organizational skills.
  • Demonstrated ability to work collaboratively across functions to achieve outcomes that support business objectives.
  • Must pass a pre-employment drug screen and background check.
  • Must be a U.S. citizen or lawfully authorized to work in the U.S.; some positions may require a deemed export control license.
Responsibilities
  • Execute marketing, sales, and product strategies for a specific product category, acting as the product champion from ideation to obsolescence.
  • Identify product and brand trends, risks, and opportunities; gather information on product and consumer needs and requirements; and track key competitor activities.
  • Develop the business case for potential new products.
  • Assist in the product planning process and development of a 3–5-year brand product roadmap.
  • Develop product requirements and specifications for assigned products or product categories.
  • Make recommendations on promotions, special make-ups, discounts, rebates, sponsorships, and other matters impacting brand persona, sales, or contribution margin for assigned product categories.
  • Advise on the forecast and inventory position for the product line.
  • Identify specific sales, profitability, and other performance targets and strategies; maintain a tracking scorecard.
  • Assist in product introduction and launch efforts, including key or strategic accounts, catalog development, training, and trade or consumer shows.
  • Provide management with data, analysis, and recommendations to support new product and other strategic initiatives and the budgeting process.
  • Recommend enhancements to marketing, advertising, and promotional programs to ensure effectiveness, profitability, and return on investment.
  • Perform other duties as assigned.
Desired Qualifications
  • A master's degree.

About the company

Leupold & Stevens designs, manufactures, and assembles precision optics for hunting, sport shooting, military, and law enforcement. Its lineup includes riflescopes, binoculars, rangefinders, and spotting scopes, built in-house with nitrogen-purged, waterproof construction and durable coatings; the Stevens brand focuses on water-monitoring instrumentation. The company sells direct-to-consumer and through retailers and B2B partners, including government customers, emphasizing American craftsmanship and a lifetime guarantee. Its goal is to provide reliable, high-performance optics and measurement tools while growing its global presence as a family-owned American company.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Beaverton, Oregon

Founded

1907

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Simplify's Take

What believers are saying

  • July 16, 2026 LCO Pro F2 expands Leupold's carbine red-dot lineup.
  • August 5, 2026 VX-Freedom Straight-Wall targets .350 Legend, .400 Legend, .450 Bushmaster hunters.
  • Primary Arms still stocks 139 Leupold products in September 2026, preserving broad distribution.

What critics are saying

  • Vortex and Holosun compress pricing and shelf space across scopes and red dots in 2026.
  • Primary Arms litigation closed April 2025, but channel conflict and patent fights drain management.
  • If red-dot commoditization continues through 2027, Leupold's premium optics moat erodes.

What makes Leupold + Stevens unique

  • Beaverton-made optics, assembled in-house since 1907, support premium U.S.-craftsmanship branding.
  • Lifetime guarantee and rugged, waterproof construction anchor trust with hunters and agencies.
  • Patented locking turret designs and professional reticles differentiate Mark and VX families.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Tuition Reimbursement
  • Professional Development Budget
  • Training Programs
  • Profit Sharing
  • Product Discounts

Company News

Outdoor Wire
Oct 15th, 2026
Leupold's VX-4HD Riflescope Named 'Best New Optic' at NASGW-POMA Caliber Awards

Leupold's VX-4HD riflescope named 'best New Optic' at NASGW-POMA Caliber Awards. Leupold & Stevens, Inc., provider of the world's most rugged, lightweight, and clear sport optics, is pleased to announce the new-for-2026 VX-4HD has been given the Caliber Award for "Best New Optic" by the National Association of Sporting Goods Wholesalers (NASGW) and the Professional Media Outdoor Association (POMA). Leupold & Stevens was presented with the award at the annual NASGW meeting on Monday, Oct. 12 in Phoenix. To qualify for the Caliber Awards, a manufacturer must be a NASGW member in good standing, and the product must have been publicly released between the end of the previous year's NASGW Expo and the beginning of the current year's Expo. "Hunters have always known what a Gold Ring on a riflescope means: Performance," said Bruce Pettet, President and Chief Executive Officer of Leupold & Stevens, Inc. "By expanding the Gold Ring family of riflescopes with the VX-4HD, we bring that guarantee to even more hunters around the world. We're proud that NASGW and the members of POMA see that, too." The VX-4HD is built around Leupold's Elite Optical System, which delivers excellent dawn-to-dusk light transmission, glare reduction, and the resolution that diehard hunters and shooters demand. Three configurations (3-12x40, 3-12x50, and 4-16x50) and four reticle options (Duplex, Hunt-Plex, Wind-Plex, and Illuminated FireDot Twilight Hunter) are available, providing maximum versatility. Illuminated models extend battery life with Leupold's Motion Sensor Technology (MST), which automatically deactivates the reticle after five minutes of inactivity. The CDS-ZL2 dial included on most VX-4HD's features Leupold's push-button ZeroLock system, preventing accidental dial movement. Utilizing Leupold's Custom Dial System (CDS), the CDS-ZL2 dial compensates for bullet drop and helps hunters make ultra-quick elevation adjustments on the fly. One free dial is available with the purchase of a CDS-compatible VX-4HD. Additional dials are available for purchase. The VX-4HD's rugged, lightweight construction disperses recoil energy for unrivaled durability. Like all Leupold riflescopes, the VX-4HD is designed, machined, and assembled in the company's Beaverton, Ore., factory-and backed by a Lifetime Guarantee. Join the discussion on Facebook at Facebook.com/LeupoldOptics, on X (Twitter) at X.com/LeupoldOptics, or on Instagram at Instagram.com/LeupoldOptics. Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth-generation, family-owned company that designs, machines, and assembles its riflescopes, mounting systems, and performance eyewear in the USA. The product lines include rifle and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories, and pro gear.

Thinking Afield
Sep 25th, 2026
Leupold's new MX-6HD 8-48x60 first focal plane spotting scope.

Leupold's new MX-6HD 8-48x60 first focal plane spotting scope. Leupold & Stevens, Inc., provider of the world's most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new MX-6HD family of spotting scopes. The MX-6HD first focal plane (FFP) spotting scope is built for individuals and teams who need more than just a clear image. Whether you're calling impacts, scanning terrain, or identifying targets at distance, it delivers the clarity, control, and confidence to make the right call the first time. It is available now in one of four reticle options: PR2-MIL, Tremor 4, TMR, and the new FOV reticle, which is a simple circle that indicates the edge of your field of view at high (48x) power. Two additional reticles, the H32 and MIL-GRID 6, are available for Military and Law Enforcement purchase. "When you're engaging a target as a team, the spotter and shooter need to be seeing the same thing and speaking the same language," said John Snodgrass, Product Line Manager for Leupold & Stevens, Inc. "The MX-6HD helps make sure that's the case. It's optically fantastic, is loaded with professional-level features, and is available in some of the most popular reticle options. You won't find a better solution." The MX-6HD is built around Leupold's Professional-Grade Optical System, which provides bright, low-light resolution with superior glare reduction and the edge-to-edge clarity needed for positive, long-range target identification. It is designed to operate just like a riflescope and has a side-image focus plus an independent eyepiece diopter for optical reticle and image clarity. The folded light-path design and lightweight magnesium construction keep the profile compact without sacrificing magnification or optical performance, giving you a more packable, field-ready solution. The low 8x starting power supports night-vision use, while its top end 48x allows for long-distance observation. Removable Picatinny and M-LOK rails enable easy mounting of laser designators, thermal, night-vision systems, or other accessories. The unit offers quick tripod integration with dual Arca-Swiss mounting surfaces. It also includes flip-up lens covers, interchangeable eyecups, and a heavy-duty hard case. The MX-6HD is waterproof, fogproof, and guaranteed to perform for life. It is proudly designed, machined, and assembled in Leupold's Beaverton, Ore., factory. Join the discussion on Facebook at Facebook.com/LeupoldOptics, on X at Twitter.com/LeupoldOptics, or on Instagram at Instagram.com/LeupoldOptics. Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth-generation, family-owned company that designs, machines, and assembles its riflescopes, mounting systems, and performance eyewear in the USA. The product lines include rifle and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories, and pro gear.

thegunbulletin
Aug 18th, 2026
Leupold launches new VX-Freedom Straight-Wall riflescope.

Leupold launches new VX-Freedom Straight-Wall riflescope. Beaverton, Oregon- August 2026- Leupold & Stevens, Inc., provider of the world's most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new VX-Freedom Straight-Wall riflescope. Built specifically for rifles chambered for popular straight-wall cartridges, the VX-Freedom Straight-Wall gives hunters a fast, simple, and precise aiming solution in the moments that matter most. It ships with three pre-calibrated elevation dials, one for each of the three most common straight-wall hunting cartridges: .350 Legend, .400 Legend, and .450 Bushmaster. See more new optics and gun accessory news on the gun bulletin! "Many states that once limited gun hunters to using shotgun slugs for deer have now made it legal to hunt with a straight-wall rifle cartridge," said Vici Peters, Gold Ring Product Line Manager for Leupold & Stevens, Inc. "With that added capability comes the opportunity to take longer shots-which means compensating for bullet drop. With the VX-Freedom Straight-Wall, we take care of that for you. Just choose your cartridge, zero your rifle, and install the appropriate, included dial. It makes hitting a target at several hundred yards as easy as range, dial, and shoot." The VX-Freedom Straight-Wall has the pre-calibrated .350 Legend dial installed out of the box. The .400 Legend and .450 Bushmaster dials are included and can be swapped out using a simple Allen wrench. The pre-calibrated dials allow hunters to shoot with confidence by simply turning the dial to the correct distance and holding dead on for a more precise solution than traditional holdover reticles. Built around Leupold's Advanced Optical System, the VX-Freedom Straight-Wall delivers tried-and-true light transmission, best-in-class glare reduction, and the rugged reliability hunters have trusted for generations. Its design is lightweight, with a compact, proven construction that won't weigh down your rifle or compromise reliability in the field. The VX-Freedom Straight-Wall is waterproof, fogproof, shockproof, and guaranteed to perform for life. Like all Leupold riflescopes, it is proudly designed, machined, and assembled in the company's Beaverton, Ore., factory. Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth-generation, family-owned company that designs, machines, and assembles its riflescopes, mounting systems, and performance eyewear in the USA. The product lines include rifle and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories, and pro gear. I've been in the gun industry since Glock was new and derided as "Tactical Tupperware." You can contact me via [email protected] or leave loose change and a phone number under a fresh malt liquor tallboy down in Jax Square.