M

Merlin Entertainments

Manages branded visitor attractions and parks

Guest Experience Lead - Upsell & Street Sales Focused

Field SalesConfirmed live in the last 24 hours
Full-timeHong KongNo salary listedIn-person

About the Job

Requirements

  • Proven experience in guest-facing or commercial roles.
  • Demonstrated leadership and coaching experience managing frontline teams in a fast-paced environment.
  • Ability to analyze performance trends and key performance indicators.
  • Fluency in Cantonese and English.
  • Flexibility to work shifts, weekends, and public holidays.

Responsibilities

  • Lead the Upsell and Street Team to achieve sales, conversion, revenue, and guest experience targets through coaching, workforce planning, and performance management.
  • Provide hands-on operational support, engage guests, and promote attraction experiences; spend approximately 40–60% of working time in outdoor or public-facing activities, interacting with visitors and supporting business growth.
  • Lead and develop the team through accountability for Guest Engagement Volume, NPS, and Revenue Contribution, using regular KPI reviews to improve performance, productivity, and business results.
  • Train and develop team members through structured onboarding, coaching, and refresher programs to build product knowledge, sales skills, operational competence, and consistent service standards.
  • Lead the execution of incentive programs and commercial initiatives, communicating them clearly and supporting team engagement and achievement of sales and performance objectives.
  • Resolve guest, operational, and team-related issues promptly and professionally as the first point of escalation while maintaining guest satisfaction.
  • Ensure compliance with health and safety requirements and operational standards, and maintain service excellence for a safe, efficient, and enjoyable experience.
  • Perform Duty Manager responsibilities as required and support the General Manager and Guest Experience Manager with operational improvements, commercial projects, and other assigned initiatives.

Desired Qualifications

  • Putonghua fluency.
  • Experience with POS, ticketing, CRM, or reporting systems.

About the Company

Merlin Entertainments

Manages branded visitor attractions and parks

Merlin Entertainments operates a global portfolio of branded visitor attractions, including theme parks and experiences. It owns and runs properties such as LEGOLAND Parks, Sea Life centers, The Dungeons, Madame Tussauds, and the London Eye, combining rides, shows, and interactive experiences to attract paying visitors. The company grows by acquiring and integrating well-known brands and venues, then operating them as unified, brand-driven experiences across multiple countries. Its competitive edge comes from scale, a diverse mix of world-famous brands, and a track record of expanding via strategic acquisitions to create a broad, international attraction network. The goal is long-term growth and value creation by expanding its branded attractions footprint and improving operating performance, while staying private to focus on sustained development rather than quarterly market pressures.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Poole, United Kingdom
Founded
1999

Recently Posted Jobs

Explore more opportunities at Merlin Entertainments

See more jobs