Guest Experience Lead
Merlin Entertainments
Guest Experience Lead
Merlin Entertainments
Manages branded visitor attractions and parks
ROLE SUMMARY
Managing and leading the Upsell and Street Team operations to drive guest engagement, ticket conversion, and commercial performance. The role combines frontline leadership, operational oversight, training delivery, and performance management to ensure consistent achievement of sales targets, guest satisfaction standards, and operational excellence.
The Team Leader will take a hands-on approach by actively participating in daily operations, coaching team members, implementing incentive programs, and identifying opportunities to maximize revenue, conversion, RPC, and NPS performance.
KEY ACCOUNTABILITIES
Manages branded visitor attractions and parks
Merlin Entertainments operates a global portfolio of branded visitor attractions, including theme parks and experiences. It owns and runs properties such as LEGOLAND Parks, Sea Life centers, The Dungeons, Madame Tussauds, and the London Eye, combining rides, shows, and interactive experiences to attract paying visitors. The company grows by acquiring and integrating well-known brands and venues, then operating them as unified, brand-driven experiences across multiple countries. Its competitive edge comes from scale, a diverse mix of world-famous brands, and a track record of expanding via strategic acquisitions to create a broad, international attraction network. The goal is long-term growth and value creation by expanding its branded attractions footprint and improving operating performance, while staying private to focus on sustained development rather than quarterly market pressures.
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