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The Marketing Practice

Global B2B marketing agency delivering ABM

Account Director

Account ManagementUpdated on Nov 13
Full-timeRemote in USA$100k - $120k

About the Job

Requirements

  • Proven experience leading B2B brand and rebranding programs, from positioning and messaging through visual identity and rollout, and guiding clients and internal teams from strategy through delivery; alternatively, a deep understanding of partner channels, including reseller and alliance programs, with demonstrable experience leading channel partner or reseller marketing programs.
  • Familiarity with integrated marketing programs, including media strategy, media buys, and channel selection to drive client business outcomes.
  • At least 5 years of previous agency experience, ideally in a B2B environment, with a proven track record of delivering value and growth for clients at the senior level.
  • Demonstrated experience managing senior client and partner relationships and communicating confidently at a senior level internally and externally.
  • Proven ability to direct marketing programs based on business objectives and recommend effective solutions to client challenges.
  • Commercial acumen and experience in forecasting, financial management, and ensuring account profitability.
  • Familiarity with account management tools and processes that support clear and efficient delivery.
  • Proficiency with core business tools, including Word, Excel, PowerPoint, and Outlook.

Responsibilities

  • Lead and inspire teams to manage client relationships, anticipate client needs, and deliver excellent service.
  • Build and maintain partnerships with senior client stakeholders, positioning the company as a trusted advisor.
  • Shape and challenge marketing strategy, connecting client business objectives to integrated solutions.
  • Recommend appropriate investment levels to achieve client goals.
  • Communicate results and impact to secure long-term commitment and funding for future projects and campaigns.
  • Represent the client’s brand, priorities, and ambitions internally and ensure they are understood and championed.
  • Improve briefs through greater clarity, ambition, and strategic alignment.
  • Deliver quarterly business reviews with insights and recommendations for future success.
  • Represent the client’s business, brand, strategy, and objectives within internal teams.
  • Partner with the delivery lead to oversee multiple complex programs and ensure appropriate expertise and structure across accounts.
  • Connect strategy and execution, ensuring delivery supports client goals.
  • Monitor outcomes and campaign results to assess campaign success.
  • Review and refine strategic, conceptual, and creative outputs to ensure quality and alignment with the brief and strategy.
  • Collaborate across global clients and teams, adapting to cultural differences and working practices.
  • Convert commercially healthy opportunities that benefit both the client and the company.
  • Own accurate and timely scopes of work across accounts, balancing ambition with realistic delivery and managing risks.
  • Lead account forecasting, ensure accurate revenue projections, and keep programs on track.
  • Resolve commercial issues that could affect profitability or growth.
  • Contribute to growth targets and commercial reviews, using account insight to inform the wider business.
  • Plan client development spending to balance cost, opportunity, and scale.
  • Develop understanding of clients’ businesses, industries, and work to inform oversight and direction.
  • Recommend marketing solutions that deliver measurable impact on client business objectives.
  • Use expertise across the company’s full-service offering to add value in client conversations.
  • Challenge thinking to elevate strategy.
  • Capture and share account success stories and examples of high-quality work.
  • Lead account plans and growth strategies and mobilize the team to execute them.
  • Identify and convert opportunities that expand the company’s impact and create long-term client value.
  • Expand client contact networks and nurture advocates and alumni who can open new opportunities.
  • Play a central role in pitches and requests for proposals, contributing insight, experience, and leadership.
  • Set account-management standards and act as a role model for the wider team.
  • Coach and develop team members through ongoing feedback, guidance, and stretch opportunities.
  • Create a supportive, high-performing team culture.
  • Lead career development planning, help team members set goals, track progress, receive feedback, and grow their careers.
  • Ensure new hires are onboarded and connected to the company’s culture.
  • Manage, inspire, and motivate direct reports to embody company values in their leadership and delivery.

About the Company

The Marketing Practice

Global B2B marketing agency delivering ABM

The Marketing Practice (TMP) is a global B2B marketing agency that builds end-to-end marketing programs for large technology companies. Its services span account-based marketing (ABM), demand and lead generation, media and audience insights, and digital experience consulting, all delivered as integrated strategies designed to align marketing with sales and drive measurable revenue growth. TMP differentiates itself by offering a broad, unified suite of capabilities under one roof, a strategy reinforced through strategic acquisitions (e.g., Omobono, Kingpin Communications, 90octane, Campaign Stars, Rombii) and a growing global footprint across the UK, US, Germany, Singapore, and Australia. With significant private equity backing and a leadership transition in 2025, TMP aims to help blue-chip enterprise technology clients achieve scalable growth and stronger revenue outcomes through data-driven marketing and sales enablement.

Company size
201-500
Company stage
Growth Equity (Venture Capital)
Total funding
$26.4M
Headquarters
London, United Kingdom
Founded
2002

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