A

AppLovin

Sells AI-targeted ads inside mobile games

Business Development Associate - Consumer

Full-TimeUpdated on 10/23/2026
No salary listed
Entry, Junior
Bachelor's, Master's, PhD
Guangzhou, Guangdong Province, China+2 moreMore locations: Shenzhen, Guangdong Province, China | Shanghai, China
RemoteShanghai requires onsite presence; remote work is available in Guangzhou and Shenzhen.
Sales & Account ManagementAccount Executive

About the job

Requirements
  • Requires 1–3 years of professional experience in sales, business development, mobile advertising technology, digital marketing, e-commerce, or the non-gaming app industry; fresh graduates with relevant internship or project experience may also apply.
  • Requires a strong interest in client prospecting and relationship building, and willingness to learn to understand client needs, present solutions, and support business growth.
  • Requires an interest in APAC e-commerce and non-gaming app markets, mobile user acquisition, and app monetization, with willingness to develop knowledge of relevant business models, media platforms, and traffic channels.
  • Requires strong communication, presentation, analytical, and teamwork skills, a proactive and results-oriented mindset, and ability to learn quickly and manage multiple priorities in a fast-paced environment.
  • Requires fluency in English and Mandarin for daily business communication and client interactions.
  • Requires a bachelor's degree or above in Marketing, an English-related field, Business Administration, International Trade, or a related field.
Responsibilities
  • Identify and research potential clients in APAC e-commerce and non-gaming app verticals.
  • Support the sales cycle, including lead generation, needs analysis, solution presentations, negotiation, and contract closing, with guidance from experienced team members.
  • Help identify growth opportunities within existing accounts.
  • Support execution of localized sales and business development strategies for APAC markets.
  • Research regional market trends, competitor activities, and the needs of e-commerce and non-gaming app businesses to identify growth opportunities.
  • Support day-to-day client communication and help build long-term client relationships.
  • Assist with business reviews, communicate product updates and industry insights, and work with the team to address clients’ user acquisition and business growth needs.
  • Work with internal product, operations, technical, and customer success teams to support client onboarding, campaign optimization, project delivery, and ongoing client support, ensuring smooth execution and a positive client experience.
  • Track APAC e-commerce and non-gaming app industry trends, market needs, and competitor activities, and contribute to market analysis reports.
  • Participate in industry conferences and business events to develop industry knowledge, build connections, and support AppLovin’s regional brand presence.
  • Maintain accurate sales pipeline records, track business progress, and prepare sales reports, market feedback, and business analysis summaries to support team decisions.
Desired Qualifications
  • Internship or project experience in APAC e-commerce or non-gaming app verticals.
  • Previous work or internship experience in international advertising technology or internet companies.
  • Familiarity with AppLovin or other user acquisition platforms.
  • An English-related academic background is preferred.

About the company

A

AppLovin

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cbWebsite

AppLovin runs an advertising platform that uses AI to place ads inside mobile apps, mostly games, for app developers and consumer brands looking for customers. In 2023, it overhauled the AI models behind its Axon ad engine, an upgrade that sharply raised advertiser spending and helped AppLovin join the S&P 500 in 2025. Advertisers set a budget and target return in AppLovin Ads Manager, and Axon predicts who will install an app or buy a product, then bids to show them video ads or playable demos. App makers sell their ad space through its MAX auction tool, and AppLovin keeps a share of what advertisers spend. The company was founded in 2012 and is based in Palo Alto, California.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Palo Alto, California

Founded

2012

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Simplify Jobs

Simplify's Take

What believers are saying

  • Sales keep compounding: revenue rose 53% to $1.92 billion in the June 2026 quarter, with about $2.07 billion forecast next.
  • Non-game advertisers add a second engine: their spending in the June 2026 quarter ran 28% above the 2025 holiday peak.
  • Profits protect jobs: AppLovin kept $1.27 billion, or 66% of revenue, as net income in the June 2026 quarter.

What critics are saying

  • Game-engine maker Unity is catching up: its AI-driven ad sales grew 63% in the June 2026 quarter, faster than AppLovin's.
  • Stock grants have shrunk: shares fell 58% this year through October 8, 2026, while Unity's rose 4%.
  • Growth hinges on its AI engine: slower upgrades to Axon, its ad-targeting system, left June 2026 quarter sales below forecasts.

What makes AppLovin unique

  • It runs unusually lean: 898 employees brought in $5.48 billion of revenue in 2025, over $6 million per person.
  • Most hit games run its ad auctions: 73% of ad-supported top-downloaded games used its MAX tool in March 2025.
  • Its co-founder keeps control: CEO Adam Foroughi and former finance chief Herald Chen direct a majority of shareholder votes.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Employee Stock Purchase Plan

Growth & Insights and Company News

6 month growth

1%

1 year growth

-1%

2 year growth

-1%
U.S. Securities and Exchange Commission
Oct 23rd, 2026
424B4

This is an initial public offering of shares of Class A common stock of Applovin Corporation. We are selling 22,500,000 shares of Class A common stock and the selling stockholder identified in this prospectus is selling an additional 2,500,000 shares of Class A common stock. We will not receive any proceeds from the sale of shares of our Class A common stock by the selling stockholder.

Business Wire
Oct 23rd, 2026
AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its Global Technology Platform

AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it comp...

Yahoo Finance
Oct 15th, 2026
AppLovin stock down 55.6% as web ads for online sellers remain unproven

AppLovin's stock has fallen 55.6% over the past year, against a 17.3% gain for the S&P 500. Investors are now counting on its push to sell web ads to online sellers, not just place ads in mobile games. The company has yet to show that e-commerce sellers will spend heavily on a platform best known for games. Management says many of them do not know AppLovin, and most still spend far more with other ad platforms. Second-quarter 2026 revenue rose 52.8% year on year, down from 77.0% a year earlier. AppLovin guided third-quarter revenue to $2.06 billion to $2.09 billion, about 47% above the $1.41 billion of the same quarter in 2025. The next report, expected around November 4, 2026, may show how much revenue comes from web ads.

The National Law Review
Oct 15th, 2026
Kirby McInerney LLP alerts investors who acquired AppLovin Corporation APP securities between February 12, 2026 and August 5, 2026 of pending lawsuit.

Kirby McInerney LLP alerts investors who acquired AppLovin Corporation APP securities between February 12, 2026 and August 5, 2026 of pending lawsuit. NEW YORK-(BUSINESS WIRE)-$APP #ClassActionLawsuit-Kirby McInerney LLP reminds AppLovin Corporation ("AppLovin" or the "Company") (NASDAQ: APP) investors of the November 16, 2026 deadline to seek the role of lead plaintiff in a pending federal securities class action. Investors are encouraged to contact Lauren Molinaro of Kirby McInerney LLP by email at [email protected], or fill out the contact form below to discuss your rights or interests in the securities fraud class action lawsuit at no cost. What Is The Lawsuit About? The lawsuit has been filed on behalf of investors who purchased securities during the period of February 12, 2026 through August 5, 2026, inclusive ("the Class Period"). The lawsuit alleges that AppLovin made false and/or misleading statements and failed to disclose that: (i) the generative AI video creative feature for the Company's AppLovin Ads platform was subject to significant development delays, making its release on the Company's timeline unlikely; (ii) Defendants overstated the constancy with which AppLovin was improving its AI models; and (iii) for these reasons, among others, AppLovin had significantly overstated the benefits and reliability of the purportedly "virtuous cycle" and "compounding" value proposition that its AI models provided to customers. On July 13, 2026, Bank of America Securities published a note reporting softer-than-expected e-commerce ad growth for AppLovin for the month of June. Bank of America Securities stated, "AppLovin's eCommerce footprint expanded at a slower pace in June," and data "suggested a muted GA start." Bank of America Securities lowered its expectations of AppLovin's annual revenue, "assuming a slower initial GA ramp." On this news, the price of AppLovin's shares declined by $61.13 per share, or approximately 12.65%, from $506.98 to close at $442.85 per share on July 13, 2026. On August 5, 2026, AppLovin reported its second quarter 2026 financial results, reporting revenue of $1.92 billion, below consensus estimates of $1.94 billion. The Company attributed their revenue performance to model performance, asserting that "our pace of meaningful model improvement was lighter than normal during the quarter." AppLovin also revealed that its generative AI video tool was "still [a] work in progress" and had not yet been rolled out. On this news, the price of AppLovin's shares declined by $82.13 per share, or approximately 19.66%, from $417.80 to close at $335.67 per share on August 6, 2026. What Should I Do? If you purchased or otherwise acquired AppLovin securities, have information, or would like to learn more about this investigation, please contact Lauren Molinaro of Kirby McInerney LLP by email at [email protected], or fill out the contact form below, to discuss your rights or interests with respect to these matters at no cost. What is the Lead Plaintiff Deadline? Courts do not consider applications filed after this deadline. The lead plaintiff oversees the litigation on behalf of the class and may influence key decisions, including litigation strategy and settlement. Courts regularly appoint individual investors as lead plaintiffs, not only institutions. Learn more about the lead plaintiff process and eligibility requirements here. Kirby McInerney LLP is a New York-based plaintiffs' law firm concentrating in securities, antitrust, whistleblower, and consumer litigation. The firm's efforts on behalf of shareholders in securities litigation have resulted in recoveries totaling billions of dollars. Additional information about the firm can be found on Kirby McInerney LLP's website.

Yahoo Finance
Oct 14th, 2026
AppLovin vs Omnicom: 53% revenue growth and 77% margin against a raised forecast

Omnicom and AppLovin take different routes to advertising spend. Omnicom sells its agencies' work across media, advertising, and public relations, while AppLovin runs an ad platform built on its own models, mostly for games. Over the past year, AppLovin stock fell 52%, while Omnicom returned 6.9%, even though AppLovin grew revenue faster. AppLovin's second-quarter revenue rose 53%, but its main profit measure came in just below its forecast range. Omnicom raised its 2026 organic growth forecast, with second-quarter organic growth at 6.1%. AppLovin trades at 20.7 times trailing earnings, against 56.3 times for Omnicom. Its operating margin is 77%, versus 5.3%. Omnicom's debt equals 52% of its market value, against 3.8% for AppLovin. AppLovin reports on November 4, 2026.