Director of Field Marketing - Americas
About the job
- At least 10 years of B2B marketing experience, with significant experience in field marketing, demand generation, growth marketing, integrated campaigns, or marketing activation.
- At least 5 years of people leadership experience and a track record of building and developing high-performing teams.
- Demonstrated experience operating in a complex enterprise B2B sales environment.
- Strong understanding of the relationship between Field Marketing, Growth/Demand Generation, SDR, and Sales.
- Proven ability to improve funnel conversion and translate marketing engagement into pipeline.
- Experience designing scalable campaign processes, operating models, and activation playbooks.
- Strong analytical orientation and comfort using data to diagnose performance and make investment decisions.
- Experience with account-based marketing and coordinated account activation strategies.
- Ability to move between strategy and execution, setting the vision while ensuring operational details are delivered to a high standard.
- Strong executive communication skills and ability to influence across Marketing, Sales, and SDR leadership.
- Build, lead, coach, and develop a high-performing Scale & Activation team supporting Americas Field Marketing.
- Define the team's charter, priorities, operating model, and success metrics.
- Translate Americas field marketing strategy into scalable activation programs for consistent execution across regions, segments, and audiences.
- Create repeatable playbooks that enable Field Marketing to increase execution velocity without sacrificing quality or customer experience.
- Identify opportunities to centralize, automate, standardize, or simplify execution.
- Establish an operating model for campaign and program activation, including planning, audience strategy, execution, follow-up, measurement, and optimization.
- Develop repeatable frameworks and playbooks for field programs, events, webinars, executive programs, account-based activations, and integrated campaigns.
- Improve speed to market and execution consistency through clear processes, roles, service-level agreements, and governance.
- Partner with regional Field Marketing leaders to adapt scalable programs to local market and sales priorities.
- Use performance data to identify friction and systematically improve execution.
- Establish an operating partnership between Field Marketing and the SDR organization.
- Develop lead and account follow-up strategies, service-level agreements, prioritization models, and feedback loops for marketing-generated engagement.
- Partner with SDR leadership to create activation plays that convert marketing engagement into qualified conversations and pipeline.
- Ensure SDR teams have the context, messaging, enablement, and account intelligence needed for effective follow-up.
- Analyze conversion by program, audience, account segment, and follow-up motion to identify opportunities for improvement.
- Create shared accountability between Marketing and SDR around funnel performance.
- Connect digital demand generation with field and human activation in partnership with Growth Marketing.
- Build integrated journeys that move prospects from digital engagement to field experiences, SDR engagement, and sales conversations.
- Align audience segmentation, targeting, campaign strategy, nurture, and activation across Growth and Field Marketing.
- Identify high-intent audiences and accounts and develop coordinated activation strategies to accelerate conversion.
- Create feedback loops so insights from Field and SDR engagement inform future Growth Marketing programs.
- Make conversion-rate improvement a core operating principle for the organization.
- Establish funnel benchmarks and performance targets for engagement-to-response, response-to-meeting, meeting-to-opportunity, and opportunity-to-pipeline.
- Partner with Marketing Operations, Growth, SDR, and Sales Operations to create transparent reporting and dashboards.
- Diagnose funnel leakage and develop experiments to improve conversion.
- Shift measurement from activity-based metrics toward business outcomes, pipeline contribution, and conversion efficiency.
- Build a test-and-learn culture in which audience, messaging, channel, timing, and follow-up strategies are continually optimized.
About the company
Cohesity provides data management solutions for data centers and cloud environments. Its main products, Cohesity DataPlatform and Cohesity DataProtect, consolidate backup, recovery, and data storage tasks into a single platform to simplify data management and reduce costs. The platform operates by unifying these data-management functions in one system with a common interface, supporting on-premises and cloud deployments to protect, manage, and derive insights from large data volumes. Compared with competitors, Cohesity differentiates itself by offering an integrated, policy-driven and scalable solution that aims to reduce complexity and operational overhead for medium to large enterprises across finance, healthcare, and technology. The company's goal is to help organizations efficiently protect, manage, and gain value from their data across data centers and cloud environments through streamlined software, subscriptions, and professional services.
Company Size
5,001-10,000
Company Stage
Series F
Total Funding
$810M
Headquarters
Santa Clara, California
Founded
2013
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Simplify's Take
What believers are saying
- CISA partnered with Cohesity in May 2026 for threat intelligence sharing.
- Cohesity launched Agent Resilience on September 16, 2026, targeting AI-agent workloads.
- stc Bahrain, T-Systems Switzerland, and HCLTech expanded Cohesity’s sovereign and managed-service reach.
What critics are saying
- Blind tracked 500 layoffs on July 21, 2026, signaling post-merger strain.
- Agent Resilience supports only Amazon Bedrock today; Microsoft and Google remain roadmap items.
- If rivals own backup, identity, and AI governance together, Cohesity becomes a feature.
What makes Cohesity unique
- Cohesity’s 2026 platform spans backups, identity, clean rooms, and AI agent recovery.
- The Veritas combination made Cohesity the world’s largest data protection software provider.
- Google Cloud named Cohesity 2026 Partner of the Year for Disaster Recovery/Backup.
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Benefits
Health & Wellness - Managing emotional and physical health are key to living happier lives. Cohesity employees enjoy access to exercise and meditation apps, e-Learning resources, Scribd, and more.
Parental Leave - Cohesity offers salary continuation in coordination with other benefits up to 20 weeks for maternity leaves. Up to four weeks of child bonding leave is offered to non-birth parents.
Personal Time - Our unlimited PTO policy ensures that you have work-life wellbeing and flexibility when you need it.
Financial - Cohesity offers a competitive salary, pay-for-performance bonus plan, retirement savings plan, flexible spending accounts, commuter checks, and more.
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
-3%Varonis and Cohesity: improving cyber resilience with data security. Varonis and Cohesity close the backup dataset security gap in one integration. Last updated September 30, 2026 Backup datasets often contain sensitive information - from PII to intellectual property - and a wide range of business-critical data. Without visibility into their backups, security teams are left with a blind spot that increases the blast radius and impedes cyber recovery. Together, Varonis and Cohesity close that gap, pairing deep insight into backup data with stronger security and faster recovery. Varonis integrates with Cohesity to combine proactive data security with cyber resilience, surfacing what's inside backup data, automating remediation, detecting threats, and enabling secure recovery. How Varonis and Cohesity reduce risk and strengthen resilience Varonis and Cohesity address the gap between data security and cyber resilience, from discovery through recovery. Each layer builds on the last: Discover and classify sensitive data Varonis automatically discovers and classifies sensitive and regulated data across Cohesity Data Cloud, helping organizations identify risk, reduce data exposure, strengthen cyber resilience, and accelerate recovery efforts. Continuous visibility into sensitive data supports compliance, retention requirements, and AI readiness. Lock down access and shrink the blast radius Overexposed data is a breach waiting to happen. Varonis maps your entire permissions structure, providing visibility into where data resides, who has access to it, and who's using it. From there, you can enforce least privilege: managing access at a granular level and safely automating permission changes, while shrinking the blast radius with minimal effort. Detect and stop threats in real time Varonis builds baseline behavioral profiles for users and non-human identities, then continuously monitors for the activity that signals an attack, including suspicious data access, lateral movement, and privilege escalation. When something looks wrong, Varonis can alert your team and leverage automated responses to prevent data from being affected, like shutting down user sessions and changing passwords, with no wait for manual triage. And for organizations that want 24x7 coverage, Varonis Managed Data Detection and Response (MDDR) provides expert-led monitoring, investigation, and response to help stop threats before they impact critical data. Contain ransomware and recover fast If ransomware reaches your data, the two platforms work together to contain and recover. Varonis flags the abnormal file activity that signals encryption and triggers an automated response to lock it down. Cohesity hardens the data itself with AES-256 encryption, multifactor authentication, DataLock for WORM and FIPS-compliant encryption. And because Cohesity keeps unlimited, fully hydrated snapshots, you can mass-restore files, VMs and application objects almost instantly, cutting recovery time from days to minutes. Optimize cost Varonis Data Lifecyle Management continuously identifies redundant, obsolete, and trivial (ROT) data, helping organizations safely archive or dispose of data that no longer provides business value. By shrinking the amount of data stored and protected in Cohesity, customers can improve storage efficiency, reduce infrastructure costs, and maintain a cleaner, more manageable data estate while preserving compliance and security requirements. Complete visibility, protection, and recovery Security teams work faster when the picture is unified. By continuously identifying sensitive, stale, and overexposed data, Varonis helps organizations reduce cyber risk before an incident occurs and provides the context needed to prioritize recovery efforts when one does. Cohesity gives you a single UI and enterprise search across silos, VMs, backups, data centers, remote sites, and multiple clouds. Varonis layers on the context that makes that data defensible: classification, automated remediation, threat detection, and ROT reduction. Together, Varonis and Cohesity deliver a unified approach to data security and cyber resilience, helping organizations protect sensitive data throughout its lifecycle. Ready to secure your backup datasets? See how Varonis and Cohesity work together. Schedule a demo with Varonis Systems, Inc. to see Varonis in action. Varonis Systems, Inc.'ll personalize the session to your org's data security needs and answer any questions. See a sample of its Data Risk Assessment and learn the risks that could be lingering in your environment. Varonis' DRA is completely free and offers a clear path to automated remediation. Follow Varonis Systems, Inc. on LinkedIn, YouTube, and X (Twitter) for bite-sized insights on all things data security, including DSPM, threat detection, AI security, and more. Dan Petrillo Dan Petrillo is the VP of Product Marketing at Varonis.
A New Era in Protecting the World’s Data: How the Combination Will Benefit Customers and Partners
Cohesity introduces Agent Resilience to protect and restore AI agent infrastructure. Sep 16, 2026, 03:00 ET Cohesity launches Agent Resilience with support for Amazon Bedrock, with Microsoft and Google platforms planned on the roadmap, and presents its vision for automating cyber resilience in Cohesity Data Cloud PARIS, September 16, 2026 /PRNewswire/ - Cohesity, a leader in AI-powered data security, today announced the launch of Cohesity Agent Resilience. This new Cohesity Data Cloud capability makes it possible to discover, protect, and restore the infrastructure that supports enterprise AI agents. The vendor also presents its vision for Autonomous Cyber Resilience, which uses agentic workflows to automate its five-step cyber resilience framework: protect data, identities, applications, and agents; ensure recoverability in all scenarios; remediate cyber and AI threats; practice application recovery; and optimize posture against data- and AI-related risks. Cohesity Agent Resilience: At launch, Cohesity Agent Resilience protects agent memory and configuration using the same snapshot architecture, immutable backups, and isolated-environment restore capabilities that Cohesity customers already rely on to protect sensitive workloads and data in on-premises, cloud, and SaaS environments. It is available now for select customers, with general availability planned for late 2026. Cohesity Agent Resilience includes two main functions: * Agent state protection: protect agent memory and configuration with point-in-time restore capabilities that help teams restore agents to a trusted state after memory corruption, misconfiguration, or malicious activity. * Protection of what agents manage: protect the databases, file systems, and other services that agents interact with, enabling precise restoration of affected resources when needed. "Detection can tell you that an AI agent has gone off track. It cannot undo the changes. Cohesity Agent Resilience provides a precise restore path for both the agents and the resources they impact. Our vision for Autonomous Cyber Resilience is to use agentic workflows to reduce the manual work involved in response and recovery," says Vasu Murthy, Chief Product Officer at Cohesity. With the Autonomous Cyber Resilience model, teams define objectives through Cohesity Copilot rather than manually configuring policies across multiple applications. The approach builds on Cohesity RecoveryAgent, which orchestrates key parts of incident response and recovery and helps security and IT teams work from the same plan. Cohesity Maestro, with extended capabilities expected later in 2026, will connect Cohesity's protection, response, and recovery capabilities to customers' preferred AI tools, including Claude, ChatGPT, and Gemini, as well as Cohesity Helios, the company's unified management console.
Cohesity's new Agent Resilience lets companies roll back AI agents that go wrong. The new Cohesity Data Cloud capability backs up the memory and configuration of enterprise artificial intelligence agents so they can be rolled back to a trusted state when something goes wrong. Also on the Catalyst agenda was a plan to automate Cohesity's five-step cyber resilience framework with agentic workflows, and an early piece of that plan is generally available now. A free course on AI agent risk opens the new Cohesity AI Resilience Academy. Agents inside large companies already query databases and act with privileged credentials, sometimes with nobody reviewing each step. Governance and observability tools can flag unexpected behavior. According to Cohesity, those tools have no way to restore the data or systems an agent has changed, corrupted or deleted. "Detection can tell you an AI agent went off course," said Vasu Murthy, Cohesity's chief product officer. "It cannot undo the changes." Most organizations are not protecting agent state today, Cohesity said in a blog post introducing Agent Resilience, and a prompt injection can leave an agent that looks normal on the surface acting on information it should never have trusted. An agent with no clean recovery point may have to be wiped and rebuilt. Memory and configuration are covered at launch, protected by the same immutable backups and clean-room recovery Cohesity already runs for on-premises, cloud and software-as-a-service workloads. If something does go wrong, an administrator selects a recovery point from before the suspicious behavior started, and only the affected memory or settings are restored. A second function finds the databases, file systems and vector stores an agent works with and protects those as well. Each agent also gets a topology map listing the systems it connects to and the data it can reach. Cohesity says the map is meant to expose protection gaps and recovery dependencies before anything breaks. For now the service only covers agents built on Amazon Web Services Inc.'s Bedrock, including both Bedrock AgentCore and Bedrock Agents. Support for Microsoft Corp. and Google LLC agent platforms is on the roadmap. Only select customers have access until general availability, which Cohesity expects by the end of the year. The automation plan Cohesity also laid out at Catalyst is on a longer timeline. Called Autonomous Cyber Resilience, it would keep data discovery and protection running without pause. Resilience plans built on manual triage may not keep pace with attackers using AI to speed up their intrusions, the company said. Under Autonomous Cyber Resilience, an administrator would give Cohesity Copilot, the company's natural-language assistant, a goal such as requiring every application the business needs during a cyberattack to meet set recovery time and recovery point objectives. Cohesity Data Cloud would assess those workloads and recommend protection policies, threat scans and recovery rehearsals. Nothing would run without approval. Once an attack is underway, administrators could launch automated workflows that size up the impact and look for signs of attacker activity. The same workflows would prepare an isolated environment for investigation and recovery. The approach builds on Cohesity RecoveryAgent, which already orchestrates parts of incident response and recovery. Cohesity Maestro comes next. First shown in June, it will let customers reach Cohesity's protection and recovery functions from Anthropic PBC's Claude, OpenAI Group PBC's ChatGPT and Google's Gemini, and the company expects to ship it later this year. Murthy said cyber resilience is "not a onetime assessment" and that agentic workflows can take on more of the routine work of keeping a plan current. One piece of the plan is shipping now. Customers that run Cohesity Data Cloud Enterprise Edition with Cohesity DSPM, the company's data security posture management tool, can automatically protect newly discovered sensitive data that has no protection yet. In a tutorial on its Autonomous Cyber Resilience plans, Cohesity showed administrators building dynamic object groups from the tool's sensitivity tags, such as everything marked Financial or Restricted, then attaching smart rules that set backup frequency and retention. The tutorial ties the feature to Cohesity Cloud Services deployments. New data joins a group as soon as it is classified, and a simulation step previews which objects a rule would add or drop before anything changes. Cohesity paired the Catalyst announcements with its fifth annual Global Cyber Resilience Report. Of the more than 3,200 information technology and security decision-makers Vanson Bourne polled across 11 countries for the report, 69% said their organization had been hit by a material cyberattack in the past 12 months. In last year's report, 54% said the same. On AI agents, 55% said they were unprepared to detect or contain unintended actions. Recovery planning drew the widest agreement of all, with 81% saying their plans would need moderate or significant changes before they could withstand cyberattacks accelerated by frontier AI models. Training is the third part of the Catalyst news. Cohesity has added an AI Resilience Academy as a new learning path within Cohesity Academy, starting with a free, self-paced course called Foundations of AI Resilience with Cohesity. The 25- to 30-minute course leaves product configuration aside and starts from the difference between AI assistants that make recommendations and agents that make changes. Catalyst attendees get about two weeks of exclusive access before it joins the wider catalog. Graduates receive a Credly badge, and Cohesity said it may charge for more advanced courses later. Chief Executive Sanjay Poonen spoke with theCUBE, SiliconANGLE Media's livestreaming studio, in July 2025 at the AWS & Ecosystem Leaders Halftime Report event. The interview covered the company's AWS partnership and its deal for the data protection business of Veritas Technologies LLC. Poonen also walked through the five-step cyber resilience framework that Cohesity now wants to automate. Image: Cohesity. 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Cohesity has launched Cohesity Agent Resilience, a feature of its Cohesity Data Cloud that can discover, protect, and restore the infrastructure behind enterprise AI agents. It protects agent memory and configuration using the snapshot architecture, immutable backups, and clean-room recovery that its customers already use. The feature is available now to select customers, with general availability planned for late 2026. Support for Amazon Bedrock is available, and Microsoft and Google are planned. Cohesity also unveiled its vision for Autonomous Cyber Resilience, which uses agent-based workflows to automate recovery. "Detection can show you that an AI agent has gone off course, but not undo the changes," said Vasu Murthy, chief product officer at Cohesity. The company also launched the free Cohesity AI Resilience Academy, a 25 to 30 minute course.