Manager – Affiliate and Gift Card Marketing

Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As Manager of Affiliate and Gift Card Marketing, you will drive traffic and sales by leading the Affiliate and Gift Card Marketing programs. You will serve as the subject matter expert while focusing on continually developing and executing new strategies to enhance performance.

What You’ll Do

• Develop and implement the program vision and strategy to drive omnichannel traffic and sales growth aligned to quarterly business targets
• Manage channel strategy and execution through inventory management, platform strategy, financial forecasting, rigorous analysis, constant innovation and testing and external partner management
• Guide affiliate program activation by coordinating and communicating ongoing offers and promotional placements between internal and external partners
• Lead internal cross-functional partnerships that promote growth in each channel
• Remain up-to-date with industry trends and best practices to continuously improve the Affiliate and Gift Card programs
• Manage and maintain relationships with existing affiliates and gift card partners while building new relationships to expand the program 
• Create an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
• Develop staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans
• Develop frameworks, processes and protocols that support effective store operations, inventory management and sales planning
• Strong analytical and quantitative skills, with the ability to translate complex data into actionable insights and drive data-informed decision-making
• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor’s Degree in Marketing, Business Administration, Computer Science or related field
• 5+ years of affiliate experience in a high-volume transaction environment
• Expert knowledge of affiliate execution technology (Impact Radius)
• Working knowledge and usage of website traffic analytics software (Google Analytics, Omniture)

Preferred

• Experience in gift card marketing or the incentive based industry
• Advanced degree in Computer Science and/or advanced Mathematics

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section
• Ability to maintain prompt and regular attendance as set by the company 
• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
• Ability to comply with dress code requirements
• Ability to learn and comply with all company policies, procedures, standards and guidelines
• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
• Ability to work as part of a team and interact effectively and appropriately with others
• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
• Ability to satisfactorily complete company training programs
• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements 

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
• Ability to plan, prioritize and monitor activities across business units
• Ability to complete or oversee the completion of assigned projects in a timely manner
• Ability to comply with health and safety standards