Technology Specialist
Dynata
Technology Specialist
Dynata
Market research data platform for advertising
Responsibilities:
The Custom Recruiting team specializes in sourcing and recruiting niche B2B respondents for quantitative and qualitative surveys. The Business Process & Technology Specialist is responsible for identifying opportunities to improve operational efficiency, scalability, data quality, and user experience through process improvement, automation, systems optimization, and technology adoption. This role works closely with Custom Recruiting leadership, team, and cross-functional partners to understand current workflows, identify operational challenges, and implement sustainable solutions that improve productivity, quality, and scale.
Experience / Qualifications:
Dynata is a global data platform that supports market research and advertising solutions. It helps brands connect with audiences by offering services from survey design and recruitment to data analysis and audience activation. The platform automates the marketing continuum by enabling clients to target audiences, integrate data, activate campaigns, measure results, and visualize insights. Revenue comes from subscriptions, custom research projects, and data analytics services. Key differences include Dynata’s large global reach and its end-to-end capabilities, tying together survey expertise with data analytics and campaign activation in a single platform rather than offering only standalone tools. This integrated approach helps clients obtain actionable insights and optimize marketing strategies across the entire customer journey. The company’s goal is to provide decision-ready market insights and measurable advertising effectiveness that drive business growth for its clients.
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