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Nexxen offers a full-stack programmatic advertising platform that combines demand- and sell-side capabilities with a data management layer and an in-house creative studio. It helps advertisers, brands, retailers, entertainment companies, and non-profits plan, activate, measure, and optimize cross‑platform campaigns across digital and linear media. The platform uses customer data to tailor advertising strategies while prioritizing privacy and GDPR compliance. Users manage data, creative assets, and media buying in a single interface, aiming to improve ROI and operational efficiency. Nexxen differentiates itself by providing an integrated solution that covers planning, activation, measurement, optimization, and education (via Nexxen U) in one place, along with a privacy‑conscious approach. Its goal is to help customers reach target consumers effectively while maximizing ROI and simplifying converged media campaigns.
Company Size
501-1,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2007
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Scale Marketing expands partnership with nexxen. Independent agency pairs Nexxen's enterprise DSP capabilities with flexible platform access to drive cross-channel performance and increase working media for major brands. NEW YORK, Sept. 09, 2026 (GLOBE NEWSWIRE) - Nexxen, the advertising technology platform powered by unique data and media, today announced an expanded partnership with Scale Marketing ("Scale"), an independent, full-service agency based in Chicago. Leveraging Nexxen's unified platform and enterprise demand-side platform ("DSP") capabilities, Scale has successfully run high-stakes campaigns for major brands, directing more of their budgets toward working media. For independent agencies managing national brands, the ability to operate with the sophistication of a holding company while preserving the agility of a boutique team has become a genuine competitive advantage. With Nexxen DSP, Scale's team has gained a more holistic view of campaign strategy and execution, buoyed by Nexxen's data and media expertise. For example, for one of Scale's clients - a large, national home service business which aimed to drive measurable lower-funnel outcomes, such as booked consultation appointments - Nexxen's full tech stack ensured a greater share of the home service business' media investment was directly supporting its audience goals. "Nexxen gives our team the scale and sophistication of an enterprise DSP, while its unified DSP/SSP architecture enables direct access to premium media so we can operate more efficiently, from audience strategy through activation," said Blake Hochberger, Partner, Scale Marketing. "Just as important, the Nexxen team has been nimble and accommodating, helping us make more of our clients' budgets work harder across channels." "Scale came to us with a clear sense of how they wanted to operate, and our role was to make sure the partnership fit their needs, not the other way around," said Michael Lewis, VP, Enterprise Sales, Nexxen. "Nexxen has an extensive suite of solutions, but the way these solutions are deployed should be shaped by the people who know their clients best. What our unified platform was built to enable - and what Scale has leaned into - is a model in which technology works in the background, so more of the budget can work in market." About Nexxen Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data Platform at its core, we meet the demands of today's converging media landscape with exclusive audience intelligence, automation and expertise. Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com. Press contact: Genevieve Wheeler, Director, Communications, Nexxen [email protected] Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as "anticipates," "believes," "expects," "intends," "may," "can," "will," "estimates," and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen DSP and any benefits or insights associated with any of Nexxen's products and platforms. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global and local economic and geopolitical forces and unrest, including the war involving the United States, Israel and Iran, the war and hostilities involving Israel, Hamas, Hezbollah, and Yemen and the Ukraine/Russia war, and how those conditions may adversely impact Nexxen's business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company's most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (http://SEC.gov) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
How programmatic home screen ads are becoming more standardized (and more accessible). Thursday, August 20th, 2026 - 9:00 am How long does it take you to decide what to watch after you turn your TV on? According to Nielsen's 2023 State of Play report, it takes the average viewer around 10.5 minutes. (Put another way, if your TV started playing a random sitcom episode when you turned it on, you'd be halfway through the second act before most other people had even made up their minds.) This key decision-making time could be an ideal time to reach audiences with ads, as they're likely to be engaged and looking directly at the screen. However, integrating new ad placements into home screens has been a slow process for TV operating systems (OS) and original equipment manufacturers (OEMs), particularly when it comes to programmatic deployment. Most OS providers, like Roku, Samsung and Fire TV, have strict creative standards, unique technical specs and direct pricing for these placements, none of which is conducive to programmatic methods of buying. But now that availability and interest have increased, that exclusivity is starting to change. Or, at the very least, it's getting easier to work around. Last year, ad tech platform Nexxen began making native home screen ads programmatically available across a growing list of TV OEMs in Europe and the US, starting with V (formerly VIDAA) in September and expanding to include TCL and TiVo Ads. Originally, these integrations were developed as one-to-one activations, said Nexxen Chief Commercial Officer Kara Puccinelli. Advertisers had to make all of their home screen ad buys separately for each OEM, even from within Nexxen's platform. They were still able to partake in programmatic benefits, like dynamic pricing, data enablement and connection, but couldn't consolidate all their buys and scale up across different inventory sources. On Thursday, after months of beta-testing with clients, Nexxen announced the launch of new standardization tools that will allow advertisers to activate campaigns quickly across more than one OEM. Now, advertisers only have to upload their creative once using Nexxen's universal spec, and all the formatting gets updated across their system with the use of AI-assisted resizing tools. As a result, the onboarding time for new OEM partners has dropped by as much as 50% with Nexxen's universal spec, said Puccinelli. Meaning, the platform is anticipating a lot more home screen inventory availability in the near future. Using every part of the advertising funnel. Not surprisingly, entertainment brands were early adopters to the home screen ad experience. Given how endemic they are to the larger environment of content discovery, you might not even clock them as ads while you're deciding what to watch. But as home screen ads become more accessible - and, more importantly, more measurable - they're also opening up to a much wider base of marketers and brands. "What we've seen is a big evolution away from just media and entertainment brands being interested in this type of inventory to really opening up to other types of performance-driven advertisers, in addition to awareness-driven advertisers," said Puccinelli. Which isn't to say that CTV is becoming a pure performance play for these types of advertisers. At digital media agency Brainlabs, brand awareness buys seem particularly resonant or even "overrepresented" in their clients' media mix models (MMMs), said Head of Programmatic Ben Kahan. "We're finding more and more that CTV and upper-funnel advertising is being utilized as an effective lower-funnel performative media driver," Kahan said. Brainlabs previously worked with Nexxen to buy CTV inventory for a few of their clients but first began discussing home screen ads in February, Kahan told me. At the time, some of Brainlabs' advertising clients felt they were already saturated in traditional CTV ad breaks and were looking for new ways to reach audiences there. Home screens felt like a perfect fit because, unlike the standard mid-roll ad, they don't interrupt the content a viewer is trying to watch. Currently, Brain Labs is testing out Nexxen's home screen ads with a retailer that's already seen lots of success with a top-down, upper-funnel approach. How the format's impact will manifest in the retailer's MMM remains to be seen, but so far, early results are promising. Although Kahan said Nexxen did a lot of the heavy lifting for Brainlabs' first foray into programmatic home screen ads, he also expressed enthusiasm for the potential that more standardization will bring. "There is definitely huge fragmentation when it comes to these nonstandard formats," said Kahan. "Having standardization means that we can do better in terms of tooling, and it's a lot cheaper to operationally stand something like this up at scale." Tagged in:
Subash G. Ramesh joins Nexxen as Business Development Director, APAC. Subash G. Ramesh has joined Nexxen as Business Development Director, APAC, taking on a regional role focused on business development within the digital advertising and media technology ecosystem. Ramesh brings extensive experience across digital media, advertising, sales, and client relationships. His professional background includes roles with organizations such as Teads, Twitch, Spotify, and BBC Worldwide, giving him experience across different areas of the digital media and advertising landscape. His move to Nexxen comes as the advertising industry continues to evolve across programmatic media, connected TV, data-driven targeting, and digital video. Advertisers and agencies are increasingly managing campaigns across multiple platforms while looking for more effective approaches to audience engagement and measurement. In his new APAC-focused role, Ramesh will work within a region that includes some of the world's fastest-changing digital advertising markets. Business development in this environment increasingly involves understanding advertiser requirements, agency relationships, evolving media formats, and the technology supporting campaign execution. The role also reflects the growing importance of regional leadership as global advertising technology companies expand their presence across Asia-Pacific. APAC markets vary significantly in terms of consumer behavior, media consumption, regulatory environments, and technology adoption, requiring businesses to balance global strategies with local market requirements. Ramesh's experience across publishers, streaming platforms, and digital advertising businesses provides exposure to several parts of this ecosystem. His previous work has included account management, client services, sales, and business development, areas that increasingly overlap as advertising becomes more data- and technology-driven. His appointment at Nexxen adds another experienced professional to the company's APAC business development function. It also comes as advertisers continue to reassess their approaches to digital video, connected TV, programmatic buying, and cross-channel media. For the broader MarTech and AdTech industry, the move highlights the continued demand for experienced commercial leaders who understand the changing relationships between advertisers, agencies, publishers, and advertising technology platforms.
Why supply is the next performance lever. By: Adam Walsh, Senior Director, Strategic Accounts * August 18, 2026 Advertisers know when their campaigns deliver impressions, but they don't always know which supply sources drove app installs, purchases, subscriptions or other outcomes - making it difficult to move spend toward the inventory that actually performs. This is why supply-level conversion measurement matters: it helps advertisers see what's working and optimize campaigns while live. For many advertisers, campaign optimization has historically focused on audiences, creative, bids, and delivery. And while those inputs matter, they don't tell the full performance story on their own. Two supply sources can deliver similar reach or video completion rates yet produce meaningfully different downstream results. Without a closer look into which inventory contributes to actual conversions, advertisers may keep spending against supply that looks efficient but isn't driving or delivering the final outcomes that matter most. Nexxen SSP Performance Deals help advertisers see which supply is performing best to achieve desired outcomes, then use that intelligence to optimize in flight and move spend to high-performing supply. Through Nexxen's partnership with global app measurement and attribution partner Kochava, advertisers can connect impression delivery to conversion activity across mobile, CTV, and digital channels (including outcomes like app installs, in-app events, subscriptions, purchases, registrations or other advertiser-defined actions, depending on the campaign goal). The value is not just better reporting after the campaign ends - with in-flight visibility, advertisers can use performance signals while there's still time to act. Nexxen can help identify which supply sources, device types, contexts, and frequency strategies are contributing to stronger performance, then make optimization recommendations that help buyers shift spend toward the inventory that's driving results - giving advertisers a more practical way to evaluate supply. The closer advertisers get to understanding why (and how) performance happens, the better equipped they are to improve it. Supply-level conversion measurement delivers that visibility while campaigns are still live, leaving room to optimize before the budget is spent. Nexxen's partnership with Kochava enables supply to become a more accountable part of the performance strategy, while giving advertisers a clearer path to connect media spend to business results and ensure every impression works harder. Explore Nexxen SSP Performance Deals for your next activation to leverage supply-level conversion measurement now.
Nexxen International bets on CTV, AI as record growth prompts another outlook raise. August 15, 2026 Key points. * Nexxen raised its full-year outlook for the third time, now expecting 12% net revenue growth versus its initial 8% forecast. Second-quarter contribution ex-TAC rose 11% year over year, programmatic revenue increased 12%, and CTV revenue surged 33% to a record. * The company is prioritizing CTV, enterprise expansion and AI, with enterprise platform spending up more than 25% and adoption of its nexAI tools accelerating. Nexxen is also developing conversational AI and open-protocol integrations to simplify campaign setup and management. * Nexxen sees additional growth from home-screen advertising, political CTV spending and mobile in-app advertising, while evaluating revenue-accretive bolt-on acquisitions. It ended the quarter with about $132 million in cash, no long-term debt and a newly authorized $40 million share-repurchase program. * MarketBeat previews top five stocks to own in September. Nexxen International NASDAQ: NEXN outlined its commercial priorities following a series of executive appointments, highlighting its end-to-end advertising technology platform, connected TV growth, enterprise customer expansion and investments in artificial intelligence. Chance Johnson, who was newly appointed president, said Kara Puccinelli will become chief commercial officer and oversee the company's enterprise business. Ken Suh, formerly chief strategy officer, will take on the chief business officer role, with responsibility for expanding Nexxen's exchange business and connected TV partnerships. Johnson said his focus as president will be on coordinating Nexxen's buy-side, sell-side and data capabilities to better serve customers. The company's full end-to-end technology stack remains relatively new in the market, he said, and Nexxen is seeking to communicate the value of having integrated advertising capabilities across multiple parts of the ecosystem. Second-Quarter growth and raised outlook. Billy Eckert, Nexxen's vice president of investor relations and finance, described the second quarter as a record period for the company. Contribution ex-TAC increased 11% year over year, while programmatic revenue rose 12%, he said. CTV was the standout category, according to Eckert, with revenue increasing 33% year over year to the best quarterly CTV revenue result in the company's history. He attributed the growth in part to an expanding enterprise customer base and greater adoption of multiple products within the Nexxen platform. Eckert said Nexxen raised its top-line guidance for the third time during the year, increasing expectations for both Contribution ex-TAC and programmatic revenue. The company initially forecast 8% net revenue growth in March and now expects 12% growth, he said. Nexxen is continuing to invest in AI, data and go-to-market execution. Integrated platform and advertising-market trends. Johnson said Nexxen's integrated demand-side platform, supply-side platform and data offerings can reduce the number of systems that advertisers must use to set up and manage campaigns. He said the structure can offer time savings, lower costs, greater transparency and improved campaign performance. Advertisers are increasingly seeking transparency around how much of their advertising investment reaches media inventory, Johnson said. Nexxen can offer commercial incentives for customers that use its DSP, supply and data products together, he added. Discover more Space stocks report Communications & Media Studies Despite macroeconomic uncertainty, Johnson said advertisers have remained resilient and budgets have been relatively consistent. He identified declining open-web display traffic as a major industry trend, citing the growing use of large language models and ChatGPT for information that consumers previously would have sought across multiple websites. At the same time, Nexxen is seeing growth opportunities in CTV, native home-screen advertising and mobile in-app advertising, Johnson said. He characterized those channels as more resilient to changes driven by AI than desktop display advertising. Enterprise expansion and AI adoption. Johnson said Nexxen added more enterprise clients during the year than it did in all of the prior year, driven by greater commercial focus and adoption of its nexAI platform. All of the company's enterprise customers use at least two Nexxen solutions, he said, allowing the company to cross-sell products and capture additional share of customer spending. Nexxen's AI tools allow media buyers and campaign managers to interact with the platform through a conversational interface, Johnson said. He said tasks that could previously take several hours, including campaign setup and optimization, can be completed in minutes through the AI platform. Eckert said enterprise spending on Nexxen's platform rose more than 25% year over year in the second quarter. The company activated fewer than 400 enterprise customers in the second quarter of 2025 and more than 750 in its most recent quarter, he said. The company has also introduced open-protocol integrations intended to let advertisers access Nexxen capabilities through external AI agents and enterprise large language model environments. Johnson said the strategy is designed to reduce the need for users to switch among separate platforms and logins. CTV, home screens and capital allocation. Nexxen sees political advertising as a potential upside catalyst, particularly as spending shifts from traditional linear television toward CTV, Johnson said. He said the company's scale, speed and service capabilities position it to respond to political campaigns that may seek rapid activation across multiple designated market areas. The company is also expanding its Nexxen TV home-screen advertising offering. Johnson said programmatic home-screen activation remains a nascent product but could affect fourth-quarter results and become a more significant contributor in 2027. Nexxen has an exclusive relationship with Hisense and its VIDAA operating system, and Johnson said the company has also announced work with TiVo and discussed testing with LG. Eckert said CTV revenue grew 33% in the second quarter with minimal contribution from home-screen advertising, which he views as a future catalyst as enterprise spending increases and more device manufacturers adopt the offering. On capital allocation, Eckert said Nexxen is evaluating bolt-on acquisitions that could deepen its position in mobile in-app, performance CTV, monetizable data or AI. He said the company is not seeking complex integrations and would want acquisitions to be directly revenue accretive. At the end of the second quarter, Nexxen had about $132 million in cash, a $50 million revolver and no long-term debt, Eckert said. The company also has a newly authorized $40 million share repurchase program. Since March 2022, Nexxen has repurchased about 40% of its shares outstanding, he said. About Nexxen International (NASDAQ:NEXN). Tremor International Ltd provides end-to-end software platform that enables advertisers to reach relevant audiences and publishers. The company's demand side platform (DSP) offers full-service and self-managed marketplace access to advertisers and agencies to execute their digital marketing campaigns in real time across various ad formats. Its sell supply side platform (SSP) provides access to data and a comprehensive product suite to drive inventory management and revenue optimization. The company also offers data management platform solution, which integrates DSP and SSP solutions enabling advertisers and publishers to use data from various sources in order to optimize results of their advertising campaigns. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Continue following MarketBeat Before you consider Nexxen International, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Nexxen International wasn't on the list. While Nexxen International currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys. With the proliferation of data centers and electric vehicles, the electric grid will only get more strained. Download this report to learn how energy stocks can play a role in your portfolio as the global demand for energy continues to grow.