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Bond Brand Loyalty

Principal Strategy & Solutions

Full-TimePosted on 10/22/2026
No salary listed
Expert
Bachelor's, Master's, MBA
Toronto, ON, Canada
HybridHybrid work model.
ConsultingStrategy & Management Consulting

About the job

Requirements
  • A bachelor's degree is required; a master's degree, preferably an MBA, is preferred.
  • At least 15 years of working experience in a professional services, agency, or consulting environment.
  • A proven track record of shaping and winning large, multi-practice, multi-year engagements with C-suite and enterprise buyers.
  • Deep expertise in at least one of Customer Experience, Loyalty, Customer Relationship Management, Brand Engagement, or Data and Analytics, with working fluency across the others.
  • A proven track record of bringing new integrated offerings to market and blending multi-disciplinary approaches into differentiated solutions.
  • Financial acumen in scoping, effort estimation, pricing strategy, and engagement profitability.
  • Experience overseeing delivery and sponsor reviews on complex programs.
  • Ability to counsel, coach, and develop others and achieve results through them.
  • Outstanding presentation skills and excellent verbal and written communication, with the ability to influence executives.
  • Ability to build and maintain strong client relationships.
  • Ability to work across markets, including Canada, the United States, the United Kingdom, and continental Europe.
Responsibilities
  • Work across Bond's practices: Customer Experience, Customer Relationship Management, Loyalty Solutions, Brand Engagement, Events and Experiential, and Data Analytics.
  • Lead qualified opportunities meeting the stated scale, practice breadth, buyer seniority, or account-priority criteria.
  • Join weekly triage and help the Client Leader frame opportunities; decide whether a Solution Architect is also required.
  • Own solution shape and architecture, deciding which practices and partners play which roles.
  • Co-lead Solution Development Meetings, own final proposal scope and proposal story, calibrate effort estimates, and support pricing strategy.
  • Reach VP and C-suite decision-makers alongside the Client Leader and bring larger ideas to designated accounts before a brief lands.
  • Lead handoff meetings, remain attached through delivery, oversee shared deliverables, and run sponsor reviews to protect client outcomes.
  • Build three-year account roadmaps with the Client Leader and pod.
  • Lead the Principal Architect community of practice leads and subject-matter experts supporting major solutions.
  • Coach Solution Architects, Solution and Discipline Leads, and a pool of high-potential junior colleagues; contribute to reusable integrated offers.
  • Partner with Client Leaders, who own client relationships and commercial decisions, on account growth and wins.

About the company

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Mississauga, Canada

Founded

1980

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Benefits

  • Hybrid Work Options
  • Paid Vacation
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • Mental Health Support
  • 401(k) Company Match
  • Professional Development Budget
  • Mentorship Program
  • Wellness Program
  • Employee Assistance Program

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

3%
PR Newswire
May 14th, 2024
Bond Named A Platinum Best Managed Company For Seventh Consecutive Year

TORONTO, May 14, 2024 /PRNewswire/ - Bond was recognized for its industry-leading performance, its global business practices, and its sustained growth by receiving the prestigious 2024 Best Managed Companies award.Celebrating over 30 years, the Best Managed Companies program awards excellence in private Canadian-owned companies with revenues of $50 million or greater. To attain the designation, companies are evaluated on their leadership in the areas of strategy, culture and commitment, capabilities, and innovation, governance, and financial performance. This year, Bond is being recognized as a Platinum Club member, where winners have maintained their Best Managed status for seven years or more."We are honored to be recognized as one of the Best Managed Companies of 2024," said Bob Macdonald, CEO of Bond. "This award is a testament to the dedication and hard work of our team, whose commitment to excellence has allowed us to reach this achievement. Being named among the best managed companies in North America is not just a recognition of our accomplishments but also a validation of our ongoing efforts to innovate and deliver exceptional tools for clients. We are immensely proud of this and remain steadfast in our commitment to continue raising the bar in the loyalty and market research industry."Best Managed Companies is one of the country's leading business awards programs recognizing innovative and world-class businesses

360 Magazine
Apr 19th, 2023
Bond EVP: ‘We’re the CDP for customer loyalty’

The following month, Bond launched BondX, an agency formed out of the merger of its in-house team and the acquisition of brand experience consultancy Drumroll.

Wise Marketer Group
Jan 23rd, 2023
Bond launches new personalization platform and capabilities to drive growth for retailers

Bond announced in a press release that it has launched a new personalization intelligence platform that works alongside platforms like Snowflake and Databricks.

MarTech Series
Dec 15th, 2022
Bond Joins Forces With Qualtrics To Support Growth Of Cx Counsel For Clients

Bond now certified as implementation partner; Qualtrics platform now accessible to robust global client roster focused on CX growthBond, a leading customer experience, loyalty, and growth firm, announces a strategic partnership with Qualtrics, the leader and creator of the experience management category. In the partnership, Bond brings its expertise in strategy and guidance, along with Qualtrics’ dynamic and scalable technology platform to make capturing customer sentiment easy to gather, evaluate and analyze. Qualtrics CustomerXM will allow Bond clients to understand and act on customer feedback from surveys, social media, contact center engagements, and online reviews by automatically surfacing the most critical insights with powerful text, stats, voice, and predictive analytics.Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at ProximaThe business partnership enables Bond to become certified to carry out implementation services on the Qualtrics platform for their CX and EX clients. In a joint marketing effort, the partnership will drive growth of mutual business initiatives in CX through guidance, information and demonstrated success of customer-centric engagement and support.“Incorporating real time measurement and analytics into an overall CX strategy is table stakes”, says Morana Bakula, EVP, Strategy & Solutions at Bond Brand Loyalty. “As our counsel to clients grows in this area, we are adding to our delivery capabilities with Qualtrics, the leading world-class technology platform provider. This partnership furthers our mission to provide leading brands long-term, customer-centric growth.”“A single bad experience—like an error at checkout or a frustrating customer care conversation—can result in a lost customer and lost revenue,” said Aaron McGarry, Chief Ecosystem Officer, Qualtrics

Iberian Legal Group
May 19th, 2022
Bond Brand Loyalty Inc. acquires Buljanandpartners

Squire Patton Boggs has advised Canadian firm Bond Brand Loyalty on the acquisition of 100% of the consulting services provider Buljan & Partners Consulting.