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Diageo

Global premium spirits and beer producer

Field Sales Manager

Full-TimeUpdated on 10/23/2026
No salary listed
Senior
Bachelor's
Adana, Reşatbey, Seyhan/Adana, Türkiye
In PersonPrimary location is the Adana Sales Office; travel is required, with no restriction on travel.
Sales & Account ManagementField Sales

About the job

Requirements
  • Graduate of an undergraduate program at a university.
  • Fluent in English.
  • At least 5 years of sales and distribution experience in the fast-moving consumer goods sector.
  • Have team management and leadership experience.
  • Be able to drive actively.
  • Be available to travel without restriction.
Responsibilities
  • Contribute to the responsible distributor’s capabilities so it can meet sales, market share, numeric distribution, weighted distribution, and other performance criteria; track these key performance indicators and maintain regular information flow with internal Diageo units to support distributor growth and distribution performance.
  • Ensure campaigns shared by Diageo Trade Marketing and funded by Diageo are implemented in the distributor’s region. Request module-specific or point-specific investments from internal Diageo units on the distributor’s behalf in accordance with competition law, ensure the distributor follows Diageo standards, and ensure correct implementation.
  • Collaborate with Diageo Supply Chain to ensure accurate and effective product supply to distributors in the area of responsibility; measure and report distributor sales-service quality, efficiency parameters, and other operational performance; improve distributor collaboration and systematize processes; and manage distributor inventory appropriately.
  • Coordinate with Diageo Supply Chain and the Distributor Field Operations Specialist on vendor-managed inventory processes; attend pre-demand meetings to share regional insights; design sales and operations planning processes with the Diageo regional sales manager and customer service team, then manage those processes for the responsible distributor.
  • Review operational data regularly with the distributor, perform numerical analyses required to realize distributor targets set by Diageo, and provide appropriate sales and distribution recommendations.
  • Provide accurate feedback about the distributor’s region to Diageo Sales Strategy, Planning, and Development groups to support appropriate target-setting and strategy development.
  • Monitor correct implementation of Diageo systems and procedures; ensure distributor inventory, guarantees, and collection systems operate accurately and without risk; and make necessary adjustments with relevant internal units.
  • Coordinate with Diageo Trade Marketing and Distributor Trade Operations Specialist teams to oversee tracking of point-of-sale materials delivered to the distributor and distributed to the field, ensure accurate inventory and dispatch records, and ensure timely, accurate point-of-sale-material distribution and execution.
  • Manage business review meetings, joint business plans, performance scorecards, and distributor capability development programs between Diageo and the distributor, coordinating with the Distributor Trade Operations Specialist.
  • Regularly accompany field visits to ensure the services the distributor provides to sales outlets meet Diageo standards and to monitor industry developments firsthand; plan field training and feedback meetings to improve coverage quality, shelf availability, and visibility.
  • Review profit-and-loss and stock-profit statements obtained from distributors with the distributor finance team; verify their accuracy through warehouse and field visits; provide timely data to Diageo Sales Strategy; analyze distributor efficiency opportunities based on the data and advise the distributor.
  • Complete contract-renewal process steps assigned by Diageo Sales Strategy when distributor consolidation, territory changes, or contract revisions occur; collect complete and accurate required documents and signatures from the distributor and submit them to relevant teams within the requested timeframe.
  • For any return approved by Diageo, ensure returned products are complete and accurate, coordinate relevant teams at Diageo and the distributor, and track returns. Review return reports, conduct root-cause analysis, and guide the distributor and relevant Diageo units on actions to reduce return rates.
  • Report quality audit processes conducted at distributor warehouses in accordance with received training; coordinate with relevant units to track distributor development plans and report development of distributor functions.
  • Periodically audit the accuracy of distributor shipments to downstream channels and their compliance with Diageo working principles as part of internal audit processes; report findings to relevant Diageo units in the requested format and timeframe.
  • Coordinate distributor or distributor-team training delivered by Diageo Sales Capability on commercial capability, quality, food safety and environmental management systems, ethics in execution, competition law, and related topics; plan the training with internal units or deliver it directly when assigned as trainer.
  • Meet Diageo quality, occupational health and safety, food safety, and environmental management system requirements; comply with relevant legal requirements and contribute to system effectiveness and continual improvement.
  • Comply with Diageo business ethics and procedure requirements, work according to the rules, and follow updates.
  • With the distributor’s knowledge and coordination, provide training and share good practices with Distributor Customer Managers and Distributor Field Operations Specialists on Diageo products, sales approaches, and general commercial development. Support implementation of centrally prepared Diageo field-sales training content within the distributor’s organization; this support does not involve directly instructing distributor employees, managing their daily work, or evaluating their performance.

About the company

Diageo is a global leader in premium drinks, with a portfolio of more than 200 brands across spirits and beer that are sold in about 180 countries. Its products are alcoholic beverages from centuries-old names to new brands, distributed worldwide to reach a diverse consumer base. The company manages a wide range of brands rather than focusing on a single product, and it uses its scale, global presence, and portfolio breadth to reach customers wherever they are. Diageo differentiates itself through its large, diverse brand mix, its international reach, and its ongoing focus on shaping the future of the business while considering its social and environmental impact. The company's goal is to raise the bar for people and the planet by investing in the future and acting with responsibility toward communities and the environment.

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

1997

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Simplify's Take

What believers are saying

  • Europe, LAC, and Africa grew in fiscal 2026, offsetting U.S. weakness.
  • Diageo expects c.$1 billion annual savings from its 2026 restructuring.
  • Guinness demand stays strong; fiscal 2026 Europe sales rose 3.4%.

What critics are saying

  • North America organic sales fell 8.4% in FY2026; recovery runs through 2028.
  • Greater China sales dropped 34.9% in FY2026, crushing Diageo's Asia Pacific growth.
  • The August 2026 restructuring cuts staff and costs; execution misses threaten leverage.

What makes Diageo unique

  • Guinness, Johnnie Walker, and Tanqueray give Diageo unmatched global premium brand breadth.
  • Dave Lewis launched an August 2026 restructuring to reset North America competitiveness.
  • Ritual Zero Proof and RTD launches extend Diageo beyond classic spirits.

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Benefits

  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

7%

1 year growth

7%

2 year growth

7%
Yahoo Finance
Aug 15th, 2026
Diageo struggles while Constellation gains hedge fund favour despite sector headwinds

Jim Cramer has shifted his stance on the alcoholic beverage sector, showing cautious optimism for Constellation Brands whilst remaining bearish on Diageo. He highlighted Constellation's new CEO, Ned Fink, as a potential catalyst for growth, noting Fink's successful track record at Jim Beam. Diageo faces multiple headwinds, including a 34.9% sales decline in China and an 8.4% drop in North American net sales. The stock has fallen 52% over five years. Constellation grew beer sales 2% to $2.28 billion in fiscal Q1, beating earnings expectations. However, beer depletion fell 0.3%, whilst wine and spirit sales dropped 10%. Hedge funds appear to favour Constellation, with 56 funds holding stakes versus 35 for Diageo. However, Diageo trades at a higher forward P/E ratio of 14.41 compared to Constellation's 11.36.

Yahoo Finance
Jun 4th, 2026
Diageo vs Brown-Forman: Which spirits stock offers better value in 2026?

Diageo and Brown-Forman represent contrasting strategies in the spirits industry, with Diageo offering global diversification and Brown-Forman focusing on American whiskey brands. Diageo operates over 200 brands including Johnnie Walker and Guinness across 180 countries. In FY 2025, revenue reached $20.2 billion with net income of $2.4 billion, though net margin declined to 11.6% from 19.1% the prior year. The company maintains a debt-to-equity ratio of 2.2x and free cash flow of $2.7 billion. Brown-Forman, producing Jack Daniel's and Woodford Reserve across 170 markets, generated $4.0 billion revenue in FY 2025, down 4.9% year-over-year. Net income was $869 million with a 21.9% net margin. The company shows stronger financial metrics with a 0.7x debt-to-equity ratio, 3.9x current ratio and free cash flow of $431 million.

The Hindu BusinessLine
May 25th, 2026
How Diageo’s doubled investment is scaling up Sober

Diageo's increased investment in Sober highlights the growing demand for premium non-alcoholic beverages in India's evolving market.

Yahoo Finance
Jan 21st, 2026
Global spirits giants sit on $22B unsold inventory amid demand slowdown

Major spirits companies are grappling with a $22 billion inventory glut, the largest in a decade, according to the Financial Times. Diageo, Pernod Ricard, Campari, Brown-Forman and Remy Cointreau are sitting on unprecedented amounts of unsold aged spirits, including whisky, Cognac, tequila and rum. The surplus stems from pandemic-era over-production when home consumption surged. However, consumer demand has since declined due to health concerns and shifts towards THC beverages. Companies have responded by pausing production at distilleries, reducing workforces and closing facilities. Cognac faces particularly severe challenges, with slowing exports and trade issues with China forcing price cuts. Even tequila, which recently outsold American whiskey in the US, is experiencing slowdown. Industry analysts warn that production cuts risk future shortages if demand rebounds unexpectedly.

Diageo
Sep 26th, 2024
Diageo Acquires Ritual Zero Proof

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, the leading non-alc spirit brand in the U.S. since its 2019 launch. This move aligns with Diageo’s Growth Ambition for sustainable growth. Ritual offers non-alc alternatives to whiskey, tequila, gin, rum, and aperitif. The U.S. non-alc category has grown +31% CAGR over five years, with non-alc spirits as the fastest-growing segment. Diageo is the top non-alc spirits player globally, holding leading market shares in major markets.