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Celsius Holdings

Produces and markets metabolism-boosting energy drink

Territory Sales Manager

Full-TimeUpdated on 10/23/2026
$60k - $65k+ Incentives + Bonuses + Restricted Stock Units
Junior
Pflugerville, TX, USA
In PersonField-based driving role requiring presence in assigned Pflugerville, Texas markets.
Sales & Account ManagementField Sales

About the job

Requirements
  • At least 1 year of experience in consumer goods sales, preferably in beverage, distributor sales, or related industries.
  • A high school diploma or equivalent is required.
  • A valid U.S. driver's license and ability to pass a motor vehicle record screening are required.
  • Strong business acumen and an entrepreneurial mindset are required.
  • Comfort with daily face-to-face customer interaction is required.
  • Excellent verbal and written communication skills are required.
  • Ability to deliver presentations and engage large peer groups is required.
  • Familiarity with customer relationship management tools and field sales reporting systems is required.
Responsibilities
  • Drive Celsius “perfect store” execution by expanding stock-keeping unit distribution, shelf space, displays, and promotional activity.
  • Execute brand strategy across retail locations within the assigned territory.
  • Conduct account audits, track opportunities, and deliver insights via the customer relationship management application.
  • Collaborate with distributor partners through route rides, blitzes, and key account calls.
  • Support regional sales initiatives as directed by the District or Regional Sales Manager.
  • Participate in weekly sales calls to review performance and outline goals.
  • Achieve and report on daily, weekly, and quarterly key performance indicators.
Desired Qualifications
  • Experience in beverage sales, distributor sales, or related industries is preferred.

About the company

CELSIUS provides a health-focused energy drink designed to support metabolism and fat burning for active, health-conscious people. The beverage is meant to be consumed with exercise to help increase calorie burn, with supporting studies from university researchers. It stands out by using a cleaner ingredient profile—no artificial preservatives, no aspartame, no high-fructose corn syrup, and low sodium—alongside a science-backed claim. The goal is to offer a metabolism-boosting, healthier energy option that fits active lifestyles.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Boca Raton, Florida

Founded

2004

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Simplify's Take

What believers are saying

  • Q2 2026 revenue hit $818 million, up 10.6%, driven by Alani Nu.
  • Celsius reported 20.1% U.S. energy-share in Q2 2026, validating category leadership.
  • Lead director Hal Kravitz bought $336,000 on September 15, 2026, signaling conviction.

What critics are saying

  • Texas Attorney General Ken Paxton opened a June 4, 2026 investigation into Alani Nu marketing.
  • Pomerantz filed a September 10, 2026 securities class action over teen-targeted safety claims.
  • A fatal-cardiac lawsuit tied to Alani Nu can permanently poison the Celsius parent brand.

What makes Celsius Holdings unique

  • Celsius, Alani Nu, and Rockstar give Celsius Holdings a multi-brand energy portfolio.
  • PepsiCo distribution powers national shelf access competitors cannot replicate quickly.
  • Celsius built a fitness-first brand identity around movement, performance, and wellness.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Long- and short-term disability
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Remote Work Options
  • Hybrid Work Options
  • Flexible Work Hours
  • Wellness Program

Growth & Insights and Company News

6 month growth

-1%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Oct 26th, 2026
Consumer stocks: Celsius ($7.2B) stands out while Boston Beer and Zevia look weak

StockStory named Celsius (NASDAQ:CELH) a consumer staples stock to watch, while advising investors to avoid Boston Beer (NYSE:SAM) and Zevia (NYSE:ZVIA). The sector has lost 1% over six months, while the S&P 500 rose 6.8%. Celsius, a $7.20 billion company, makes energy drinks built on its MetaPlus formula. Revenue grew 47.4% a year over three years, and earnings per share rose 91.4% a year. It trades at $28.45 per share, or 19.1x forward P/E. Boston Beer, valued at $2.02 billion, has seen sales fall 2.6% a year for three years. Its operating margin dropped 11.2 percentage points in the past year. Zevia, valued at $92.33 million, has had flat sales over three years and a history of operating margin losses. Its revenue base is $169.8 million.

Yahoo Finance
Oct 24th, 2026
Celsius vs Colgate-Palmolive: $2.5B revenue growth stock or 63-year Dividend King?

A Motley Fool analyst compared energy drink maker Celsius with consumer goods giant Colgate-Palmolive and favoured Colgate for its defensive nature and steady dividends. Celsius's 2025 revenue rose 85.5% to nearly $2.5 billion, but net income fell to about $108 million. Pepsi accounted for 43.2% of net revenue. Colgate's revenue reached close to $20.4 billion, with net income of about $2.1 billion. Celsius shares are down nearly 54% over 12 months. Colgate shares are up nearly 22%, beating the S&P 500's 14.3% return, and the company has raised its dividend for 63 consecutive years. Celsius trades at a forward P/E of 16.8x, against 20.9x for Colgate.

Yahoo Finance
Oct 22nd, 2026
Celsius stock down 54% in a year yet still trades at 109.6x earnings versus 16.6x industry average

Celsius Holdings' shares have fallen 54.0% over the past year, yet the stock still looks expensive on earnings. It trades at about 109.6 times earnings, against a beverage industry average of 16.6 and a peer average of roughly 35.8. Simply Wall St's Fair Ratio model, which weighs growth, margins, size, and risk, flags the stock as overvalued. Revenue growth has come alongside pressure on earnings and margins. Investors are split. Bulls say the 2024 crash stemmed from a channel inventory problem, not a brand problem, and see the stock as 49% undervalued. Bears point to a roughly 12% drop in second-quarter 2026 net sales and expect similar pressure in the third quarter, calling the stock 9% overvalued.

FoodBev Media
Oct 19th, 2026
Celsius brings back Spritz Vibe Winter Edition with Sparkling Shirley Temple flavour

Access more as a FoodBev subscriber. Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more... Energy drink brand Celsius is bringing back its Spritz Vibe Winter Edition for the holiday season, introducing a limited-edition Sparkling Shirley Temple flavour. The seasonal variant combines cherry and sparkling citrus with fresh lime, giving the classic Shirley Temple flavour a carbonated, energy drink-inspired twist. The launch follows Celsius' Spritz Vibe Summer Edition, which debuted in July, and is designed to tap into demand for seasonal and nostalgic flavours during the holiday period. The brand said the new flavour is intended for occasions including holiday hosting, Friendsgiving, watch parties and New Year's celebrations. Alongside the product launch, Celsius is planning a series of winter-themed activations to promote the Spritz Vibe Winter Edition. Kyle Watson, chief brand officer at Celsius, said: "Holiday moments are all about creating a sense of excitement, connection and celebration. Celsius Spritz Vibe flavours have quickly become one of the most exciting platforms in the Celsius portfolio, and the new Sparkling Shirley Temple flavour gives us a natural way to extend that momentum into the season." Watson added that the Winter Edition combines the nostalgia associated with the Shirley Temple flavour with a "bright, refreshing twist" intended to fit the Celsius brand. Celsius positions its portfolio as a range of zero-sugar functional energy beverages aimed at active consumers. The brand said its products are designed to provide energy for consumers "on the move", from athletes to everyday users. The Sparkling Shirley Temple Celsius Spritz Vibe Winter Edition is available for a limited time as part of the brand's holiday offering. Leah Smith 19 October 2026 Celsius brings back Spritz Vibe Winter Edition with Sparkling Shirley Temple flavour.

Grocery Gazette
Sep 28th, 2026
Celsius partners with English midfielder Georgia Stanway.

Celsius partners with English midfielder Georgia Stanway. Functional drinks brand Celsius has partnered with English player and ambassador Georgia Stanway to share advice ahead of the planned ATHX fitness competition. This builds on Celsius' role as the official energy drink partner of the ATHX Games in Liverpool on 3 and 4 October. This is part of the brand's collaboration which launched at ATHX Birmingham in August; Celsius is developing on its Live Fit Go platform for various competitions. The brand platform aims to promote the functional wellness drinks and curate experiences which are at the intersection of fitness and culture. Georgia Stanway, England midfielder and Celsius ambassador, said: "You don't have to be a professional athlete to set yourself a goal. That's one of the things I love about events like ATHX - everyone taking part has their own reason for being there and their own version of success. Celsius is a functional drinks brand that manufactures a range of products which are catered towards healthy shoppers. The brand's range of products includes wellness drinks and sachets which are made with no artificial colours or sugar. Carlotta Cattelani, head of marketing - UK&I, Celsius, said: "Georgia knows what it means to prepare, compete, and perform under pressure at the highest level, but the principles behind that, from setting a goal to putting in the work, are relevant to anyone taking on any challenge. "Our partnership with ATHX celebrates those everyday achievements and the community of people getting out there, giving it a go, and making each moment count."