Lifecycle Marketing Manager

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 745,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth.

Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.

We're looking for a Lifecycle Marketing Manager to join the EverPro Marketing team, supporting Joist. 

Joist helps solo contractors and small, growing service businesses run and grow through easy-to-use tools for estimating, invoicing, payments, and job management. Our solutions help contractors save time, stay organized, get paid, and manage their businesses more efficiently. 

In this role, you'll own lifecycle marketing initiatives that drive customer activation, conversion, product adoption, retention, and revenue growth. You'll work closely with Product, Product Marketing, Growth, and Data to translate business priorities and customer insights into meaningful customer experiences. 

This role is ideal for a marketer who combines strategic thinking, analytical skills, and hands-on execution to build effective customer journeys and deliver measurable business impact in a Product-Led Growth (PLG) environment. 

Responsibilities:

Customer Lifecycle Strategy & Growth 

• Own lifecycle strategy and experience direction across assigned customer journeys, segments, or products. 

• Identify opportunities to improve activation, conversion, engagement, retention, reactivation, and expansion. 

• Translate business priorities and customer insights into lifecycle initiatives with clear hypotheses and measurable outcomes. 

• Prioritize opportunities based on expected business impact, customer value, and feasibility, using data and directional estimates to inform decisions. 

Customer Journey Development & Execution 

• Design, launch, and optimize personalized customer journeys across email, push notifications, in-app messaging, and other relevant channels. 

• Define target audiences, customer needs, desired behaviors, segmentation, and behavioral triggers to deliver timely, relevant lifecycle experiences. 

• Manage evergreen lifecycle programs and support product launches, feature adoption, and growth initiatives. 

Performance Analysis & Experimentation 

• Design and execute experiments to improve lifecycle performance and business outcomes. 

• Analyze customer behavior, journey performance, and experiment results to identify drivers of success and opportunities for improvement. 

• Translate insights into actionable recommendations for ongoing optimization and growth. 

Cross-Functional Collaboration & Ownership 

• Partner across Product, Product Marketing, Growth, Payments, Data, Marketing Automation, and Creative teams to align lifecycle messaging with product experiences, customer needs, and business priorities. 

• Own lifecycle initiatives end to end, coordinating timelines, dependencies, and cross-functional execution while adapting to evolving business priorities. 

• Use customer insights and performance data to influence decisions, align stakeholders, and share learnings that improve lifecycle marketing effectiveness. 

Skills and Experience needed for success in this role: 

• 5+ years of experience in lifecycle marketing, customer marketing, growth marketing, or related roles. 

• Experience owning customer journeys tied to measurable business outcomes, not just channel execution. 

• Experience working in SaaS, subscription-based, or Product-Led Growth (PLG) environments. 

• Strong analytical skills, including experience with segmentation, experimentation, and performance optimization. 

• Experience working with marketing automation or customer engagement platforms. 

• Proven ability to collaborate cross-functionally, manage multiple priorities, and independently drive initiatives. 

Nice to Have

• Experience with Braze, Iterable, HubSpot, or similar customer engagement platforms. 
• Exposure to subscription monetization, feature adoption, payments, upsells, or reactivation initiatives. 

• Familiarity with behavioral event data, product analytics, and customer economics. 

Where: US Remote
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid

• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend

• 401k with up to a 4% match and immediate vesting

• Flexible and generous (FTO) time-off

• Employee Stock Purchase Program

Compensation: The target compensation for this position is $70,000 to $80,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

EverCommerce uses approved artificial intelligence (“AI”) tools to support its business operations. Employees are encouraged to use authorized AI tools, when appropriate for their roles, to improve efficiency, quality, and innovation. All AI use must comply with company policies, including requirements concerning confidentiality, data security, intellectual property, accuracy, and human review. Employees remain responsible for reviewing and validating AI-assisted work.