At least 2 years of experience in creative strategy, user-generated content, social media, influencer marketing, content production, paid social, or a related field.
Strong understanding of TikTok, Instagram, and social-first content.
Strong creative instincts and an understanding of performance-driven advertising, especially on Meta.
Ability to write clear creative briefs and provide thoughtful, actionable feedback.
Comfort working directly with creators and cross-functional creative teams.
Strong organizational and project management skills.
Experience with Google Workspace, Slack, Notion, and Foreplay, and willingness to adapt to Lunar Solar's technology stack.
Responsibilities
Develop user-generated content concepts, hooks, messaging, and creative angles based on client objectives, target audiences, products, and performance goals.
Create clear creator briefs and facilitate the user-generated content process from concept development through creator selection, briefing, feedback, revisions, and final delivery.
Review creator content and provide strategic, actionable feedback to ensure assets are authentic, on-brand, and aligned with campaign goals.
Monitor TikTok, Instagram, and emerging social trends to identify relevant content formats, storytelling approaches, and creative opportunities.
Support the development of creative concepts and testing strategies across user-generated content, static, motion, and other paid social formats.
Translate audience insights, product benefits, brand positioning, and performance data into creative recommendations.
Develop briefs for static and motion graphic assets, including messaging, visual direction, product focus, and calls to action.
Review creative executions and collaborate with designers, editors, and other creative partners to refine assets.
Work closely with Account Management, Paid Media, UGC, and Creative Execution teams to ensure creative aligns with broader client strategies.
Support client presentations, creative brainstorms, and strategy discussions as needed.
Manage multiple creative projects, briefs, feedback cycles, and deadlines while maintaining strong attention to detail.
Contribute to creative testing and learnings, best practices, and processes that improve the quality and performance of the work.
About Lunar Solar Group:
Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.
Our Culture
We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.
Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.
Role Overview
We are looking for a Jr. Creative Strategist to support the development and execution of performance-driven creative across UGC, paid social, and social-first content.
This role will have a strong emphasis on UGC strategy and creator facilitation, while also supporting static and motion creative development. The ideal candidate is highly tuned into social culture, understands what makes content perform, and can turn marketing objectives into clear, compelling creative direction.
Key Responsibilities
UGC & Creator Strategy
Develop UGC concepts, hooks, messaging, and creative angles based on client objectives, target audiences, products, and performance goals.
Create clear creator briefs and facilitate the UGC process from concept development through creator selection, briefing, feedback, revisions, and final delivery.
Review creator content and provide strategic, actionable feedback to ensure assets are authentic, on-brand, and aligned with campaign goals.
Monitor TikTok, Instagram, and emerging social trends to identify relevant content formats, storytelling approaches, and creative opportunities.
Creative Strategy & Development
Support the development of creative concepts and testing strategies across UGC, static, motion, and other paid social formats.
Translate audience insights, product benefits, brand positioning, and performance data into creative recommendations.
Develop briefs for static and motion graphic assets, including messaging, visual direction, product focus, and CTA.
Review creative executions and collaborate with designers, editors, and other creative partners to refine assets.
Collaboration & Execution
Work closely with Account Management, Paid Media, UGC, and Creative Execution teams to ensure creative aligns with broader client strategies.
Support client presentations, creative brainstorms, and strategy discussions as needed.
Manage multiple creative projects, briefs, feedback cycles, and deadlines while maintaining strong attention to detail.
Contribute to creative testing and learnings, best practices, and processes that improve the quality and performance of our work.
What We're Looking For
2+ years of experience in creative strategy, UGC, social media, influencer marketing, content production, paid social, or a related field. Strong understanding of TikTok, Instagram, and social-first content.
Strong creative instincts and an understanding of performance-driven advertising specially on meta.
Ability to write clear creative briefs and provide thoughtful, actionable feedback.
Comfortable working directly with creators and cross-functional creative teams.
Strong organizational and project management skills
Excellent written and verbal communication skills.
Experience with tools such as Google Workspace, Slack, Notion, Foreplay and willingness to adapt to Lunar Solar tech stack
What Success Looks Like
Within the first 90 days, the Associate, Creative Strategy should be able to:
Independently develop strong UGC concepts and creator briefs.
Confidently facilitate creators through the UGC production process.
Provide strategic feedback that improves the quality and effectiveness of creative.
Support strong static and motion creative briefs from concept through execution.
Identify social trends and translate them into relevant creative opportunities.
Contribute meaningful insights and ideas to creative strategy and testing.
Top Reasons You’ll Love It Here:
Accelerated career growth and leadership opportunities.
Direct mentorship and collaboration with senior leaders across departments.
A talented, supportive, and passionate team that loves what we do.
Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
401K with company match.
Generous PTO and holidays, plus a day off during your birthday week!